Experience

Modern Campus

• Canada
• Higher Education
• 200 - 300 Employee

• Vice President of Product, Messaging

  • Jan 2018 - Present

  Connecticut, United States Guiding an intelligent two-way text messaging platform for schools and universities that is proven to deliver high student engagement. Previously Signal Vine, acquired by Modern Campus.



Leadpages

• United States
• Software Development
• 1 - 100 Employee

• Director of Product

  • Oct 2015 - Nov 2017

  Washington D.C. Metro Area Leadpages helps businesses grow and drive sales with a suite of SaaS marketing automation tools. Guided by expert advice and millions of data points, we help businesses better target their customers and follow-up on their engagement. Acquired by Redbrick. As Director of Product, I lead a team of product owners, designers and engineers as we evolve our toolset for an ever-changing marketing landscape. My responsibilities include: • providing strategic guidance and… Show more Leadpages helps businesses grow and drive sales with a suite of SaaS marketing automation tools. Guided by expert advice and millions of data points, we help businesses better target their customers and follow-up on their engagement. Acquired by Redbrick. As Director of Product, I lead a team of product owners, designers and engineers as we evolve our toolset for an ever-changing marketing landscape. My responsibilities include: • providing strategic guidance and direction for our product portfolio • researching market trends, analyzing market forces and determining product direction • tracking and interpreting product and business metrics • overseeing and mentoring a team of product owners • collaborating with designers and engineers to launch new features and initiatives • interviewing customers and find underserved areas of need • alleviating customer churn through new features and offerings • evaluating competitive products • building, managing and communicating product roadmaps Show less



Salsa Labs is Bonterra

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Director, Product Management

  • Nov 2012 - Sep 2015

  Washington D.C. Metro Area Salsa Labs offers nonprofits a CRM and engagement tools they need to thrive and grow in a digital world - organize their base of support, fundraise, drive issue advocacy, host events and keep their audience engaged through social posts, email and text messaging in one integrated offering. Salsa provides analytics, tracking and measurement to judge success, as well as the built-in guidance to know how to perform better. Acquired by EveryAction. Key successes: • identified… Show more Salsa Labs offers nonprofits a CRM and engagement tools they need to thrive and grow in a digital world - organize their base of support, fundraise, drive issue advocacy, host events and keep their audience engaged through social posts, email and text messaging in one integrated offering. Salsa provides analytics, tracking and measurement to judge success, as well as the built-in guidance to know how to perform better. Acquired by EveryAction. Key successes: • identified opportunities and features that helped increase revenue by 300% • researched market potential and advised on paths that doubled subscriber growth • introduced next-generation platform to expand reach of products • evaluated products of merger and acquisition targets • helped guide maturation period in organization • introduced customer experience-focused thinking to product development process • worked with engineers to create new collaborative processes and improve velocity to market

• Senior Product Manager

  • Jun 2011 - Nov 2012

  Washington D.C. Metro Area Working with the founder and CEO, I translated market needs and strategic goals into actionable features, requirements, epics and stories. I worked with UX designers to ensure that designs met our needs and guided development sprints as both product owner and scrum master. Responsibilities included: • Providing advice and input to founder/CEO on strategic direction • Guiding research and design efforts • Defining scope and documenting that scope in the form of epics… Show more Working with the founder and CEO, I translated market needs and strategic goals into actionable features, requirements, epics and stories. I worked with UX designers to ensure that designs met our needs and guided development sprints as both product owner and scrum master. Responsibilities included: • Providing advice and input to founder/CEO on strategic direction • Guiding research and design efforts • Defining scope and documenting that scope in the form of epics, stories and tasks • Creating project charters and communication plans • Acting as scrum master and product owner



Broadcast Interactive Media

• Director, Products and User Experience

  • Apr 2007 - Jun 2011

  Madison, WI Focused on serving the needs of traditional media companies as they make the transition to the internet, Broadcast Interactive Media offers a suite of publishing products to help traditional media companies transition to digital publishing. While at Broadcast Interactive Media, the company transitioned from a web services business to a SaaS platform that included content management, live video capture, editing and publishing. The SaaS portion of the company has since been spun off as Field59,… Show more Focused on serving the needs of traditional media companies as they make the transition to the internet, Broadcast Interactive Media offers a suite of publishing products to help traditional media companies transition to digital publishing. While at Broadcast Interactive Media, the company transitioned from a web services business to a SaaS platform that included content management, live video capture, editing and publishing. The SaaS portion of the company has since been spun off as Field59, Inc. Key successes: • Identified areas of improvements to help grow revenue from less than $1 million to $12 million. • Reduced vendor overhead to eliminate $2.5m in costs and reduce product development time. • Led product evaluation of partner and acquisition targets. • Introduced a unified application framework plan to reduce time to market. • Expanded market by broadening SaaS product offerings. • Established interaction team to focus on product user interface and user testing.

• Product and Project Manager

  • Nov 2005 - Apr 2007

  Madison, Wisconsin Area I was responsible for understanding client needs, defining scope, writing statements of work and ensuring delivery of client projects. Simultaneously, I translated the needs and knowledge gained in client projects to help define and refine our product offerings as we moved to turn our services into sustainable SaaS products. Responsibilities included: • Supporting the sales process and drafting the project proposal • Defining scope and documenting the statement of… Show more I was responsible for understanding client needs, defining scope, writing statements of work and ensuring delivery of client projects. Simultaneously, I translated the needs and knowledge gained in client projects to help define and refine our product offerings as we moved to turn our services into sustainable SaaS products. Responsibilities included: • Supporting the sales process and drafting the project proposal • Defining scope and documenting the statement of work • Creating project charters, communication plans and project schedule • Ensuring project tracking and execution • Front-end development of templates, pages and sites (as needed) • Migrating data to content management system (as needed) • Identifying areas of shared customer need that can be turned into SaaS products • Defining requirements for SaaS products • Guiding research and design • Acting as scrum master and product owner for SaaS product sprints



Soundedfury Studios

• Consultant

  • Aug 2003 - Nov 2005

  Madison, Wisconsin Area UX design, frontend development, template creation, CMS install and setup and project management services to education, arts and nonprofit customers. Key projects included: • The Badger Herald (site design, frontend development, CMS install, templating) • University of Wisconsin Arboretum (site design, frontend development) • Ultimate Lindy Showdown (frontend development, registration system install, templating) • The Lindy Cafe (frontend development… Show more UX design, frontend development, template creation, CMS install and setup and project management services to education, arts and nonprofit customers. Key projects included: • The Badger Herald (site design, frontend development, CMS install, templating) • University of Wisconsin Arboretum (site design, frontend development) • Ultimate Lindy Showdown (frontend development, registration system install, templating) • The Lindy Cafe (frontend development, forum software install, templating) • Jumptown Swing (site design, frontend development, marketing material design) Show less



Edgewood College

• United States
• Higher Education
• 400 - 500 Employee

• Web & IT Support Specialist

  • Aug 1999 - Jul 2003

  Madison, Wisconsin Area Supported education staff, faculty and students. Created and streamlined support structure, maintained computer labs, staff/faculty computers, mail servers, print servers and helped introduce college website and student registration portals.



Wisconsin Manufacturers & Commerce (WMC)

• United States
• Non-profit Organization Management
• 1 - 100 Employee

• Web & Systems Support

  • May 1999 - Aug 1999

  Madison, Wisconsin Area Four-month project to modernize staff computer systems, network devices and web presence.



Sitel Group

• Outsourcing and Offshoring Consulting
• 700 & Above Employee

• Phone Support Specialist, Tier 2

  • Sep 1997 - May 1999

  Madison, Wisconsin Area Provided second-tier phone support for AT&T WorldNet, focused primarily on ‘hot callers’ and issues unable to be resolved by first-tier agents. Wrote and provided agent training for newly-discovered issues.