Experience

University of Arizona

• Adjunct Lecturer

  • Aug 2021 - Present



Central Barrio Development, LLC

• Analyst

  • Mar 2022 - Present



Lyft

• San Francisco Bay Area

• Strategy Manager (Real Estate Planning)

  • Jan 2019 - Present

  • Drive the development of a national and market level real estate strategy to ensure a disciplined approach to real estate placement • Support territory and market level teams in the development and execution of real estate strategies • Map rider and driver data to prioritize future growth by determining key markets for entry and expansion • Layer other data sets demographics, psychographics, and other custom data to create unique strategic company solutions • Experience in… Show more • Drive the development of a national and market level real estate strategy to ensure a disciplined approach to real estate placement • Support territory and market level teams in the development and execution of real estate strategies • Map rider and driver data to prioritize future growth by determining key markets for entry and expansion • Layer other data sets demographics, psychographics, and other custom data to create unique strategic company solutions • Experience in mapping for retail and commercial real estate for analysis in territory design, retail gravity models, market analysis models, and targeted marketing • Proficiency in project management, real estate and financial software solutions such as ESRI Show less • Drive the development of a national and market level real estate strategy to ensure a disciplined approach to real estate placement • Support territory and market level teams in the development and execution of real estate strategies • Map rider and driver data to prioritize future growth by determining key markets for entry and expansion • Layer other data sets demographics, psychographics, and other custom data to create unique strategic company solutions • Experience in… Show more • Drive the development of a national and market level real estate strategy to ensure a disciplined approach to real estate placement • Support territory and market level teams in the development and execution of real estate strategies • Map rider and driver data to prioritize future growth by determining key markets for entry and expansion • Layer other data sets demographics, psychographics, and other custom data to create unique strategic company solutions • Experience in mapping for retail and commercial real estate for analysis in territory design, retail gravity models, market analysis models, and targeted marketing • Proficiency in project management, real estate and financial software solutions such as ESRI Show less



AvantStay

• GIS Analyst

  • Sep 2020 - Jun 2022

  • Map internal/external data to prioritize future growth by determining key markets for entry and expansion • Map zoning, short term rental zones, city/county boundaries, and other geographical layers for compliance • Find, digitize, and map HOAs in various markets for compliance • Create web application for company use through Esri ArcGis Online • Map internal/external data to prioritize future growth by determining key markets for entry and expansion • Map zoning, short term rental zones, city/county boundaries, and other geographical layers for compliance • Find, digitize, and map HOAs in various markets for compliance • Create web application for company use through Esri ArcGis Online



Community Health Systems

• Tucson, Arizona, United States

• Senior Finance Systems Analyst

  • Sep 2020 - Aug 2021

  • Provide financial reports and analytics support for 9 regional hospitals through direct contact to facility CFOs • Create analytic dashboards through Excel and Google Drive to provide productivity and staffing efficiency guidance • Create databases and SQL queries for healthcare data through Access • Create ad hoc analysis and tools for staffing, productivity, new facility openings, target goals, and any other financial needs. • Provide financial reports and analytics support for 9 regional hospitals through direct contact to facility CFOs • Create analytic dashboards through Excel and Google Drive to provide productivity and staffing efficiency guidance • Create databases and SQL queries for healthcare data through Access • Create ad hoc analysis and tools for staffing, productivity, new facility openings, target goals, and any other financial needs.



Belos

• Geospatial Consultant

  • Jul 2016 - Jan 2019

  • Provide geospatial analysis for various clients to find new market opportunities, better understand their current customer base and locate desired demographic regions • Analyze and provide current customer trends and segmentation • Use a variety of statistical tools for execution (ESRI, Excel, Access, Tableau, etc.) • Mine CRMs for trends and marketing opportunities • Provide customers with geospatial profile including drive times, radii distance, trade areas, visualize… Show more • Provide geospatial analysis for various clients to find new market opportunities, better understand their current customer base and locate desired demographic regions • Analyze and provide current customer trends and segmentation • Use a variety of statistical tools for execution (ESRI, Excel, Access, Tableau, etc.) • Mine CRMs for trends and marketing opportunities • Provide customers with geospatial profile including drive times, radii distance, trade areas, visualize demographics, traffic counts, forecasting, cannibalization, consumer profiling and business site locations • Provide clients with collateral to defend/argue for market trade areas (i.e. car dealer to acquire a new dealership location or minimize current area of responsibility) • Executive clustering analysis and time-series forecasting to show current consumer trends • Provide mid and small size businesses the enterprise geospatial software tools normally available only to corporate level entities • Work with third party data vendors (Experian, ESRI) to include more segmentation • Psychographic customer segmentation through clustering • Experience in SEO, SEM; Facebook/Instagram Ads; Twitter Ads; Google Adwords Show less • Provide geospatial analysis for various clients to find new market opportunities, better understand their current customer base and locate desired demographic regions • Analyze and provide current customer trends and segmentation • Use a variety of statistical tools for execution (ESRI, Excel, Access, Tableau, etc.) • Mine CRMs for trends and marketing opportunities • Provide customers with geospatial profile including drive times, radii distance, trade areas, visualize… Show more • Provide geospatial analysis for various clients to find new market opportunities, better understand their current customer base and locate desired demographic regions • Analyze and provide current customer trends and segmentation • Use a variety of statistical tools for execution (ESRI, Excel, Access, Tableau, etc.) • Mine CRMs for trends and marketing opportunities • Provide customers with geospatial profile including drive times, radii distance, trade areas, visualize demographics, traffic counts, forecasting, cannibalization, consumer profiling and business site locations • Provide clients with collateral to defend/argue for market trade areas (i.e. car dealer to acquire a new dealership location or minimize current area of responsibility) • Executive clustering analysis and time-series forecasting to show current consumer trends • Provide mid and small size businesses the enterprise geospatial software tools normally available only to corporate level entities • Work with third party data vendors (Experian, ESRI) to include more segmentation • Psychographic customer segmentation through clustering • Experience in SEO, SEM; Facebook/Instagram Ads; Twitter Ads; Google Adwords Show less



Royal Automotive Group - Tucson

• Geospatial Analyst

  • Jun 2014 - Jun 2016

  • Database management and creation for current and new customers • Database mining for trends and customer segment creation including lifetime purchase amount, number of vehicles purchased, last purchase date, most recent purchase, service dates, etc. • Spatial mapping of all consumer data along with demographic data • Clustering and drivetime analysis of all current customers • Psychographic customer profiling to match customers to make/model/brands based on personality traits… Show more • Database management and creation for current and new customers • Database mining for trends and customer segment creation including lifetime purchase amount, number of vehicles purchased, last purchase date, most recent purchase, service dates, etc. • Spatial mapping of all consumer data along with demographic data • Clustering and drivetime analysis of all current customers • Psychographic customer profiling to match customers to make/model/brands based on personality traits • Work with third party automotive data vendors to utilize more variables into profiles • Geo-marketing campaign creation and implementation through social media and direct mail • Customer retention strategy creation and design based on manufacturer requirements • Sub-prime customer segment creation • Use of Dealer Socket CRM, various Excel tools, Access, ESRI Geospatial platforms Show less • Database management and creation for current and new customers • Database mining for trends and customer segment creation including lifetime purchase amount, number of vehicles purchased, last purchase date, most recent purchase, service dates, etc. • Spatial mapping of all consumer data along with demographic data • Clustering and drivetime analysis of all current customers • Psychographic customer profiling to match customers to make/model/brands based on personality traits… Show more • Database management and creation for current and new customers • Database mining for trends and customer segment creation including lifetime purchase amount, number of vehicles purchased, last purchase date, most recent purchase, service dates, etc. • Spatial mapping of all consumer data along with demographic data • Clustering and drivetime analysis of all current customers • Psychographic customer profiling to match customers to make/model/brands based on personality traits • Work with third party automotive data vendors to utilize more variables into profiles • Geo-marketing campaign creation and implementation through social media and direct mail • Customer retention strategy creation and design based on manufacturer requirements • Sub-prime customer segment creation • Use of Dealer Socket CRM, various Excel tools, Access, ESRI Geospatial platforms Show less



Kadence Restaurant Group

• Financial Officer

  • Feb 2012 - Mar 2014

  • Complete daily financial tasks for HUB Restaurant and Playground Lounge • Responsible for the in house accounting through the use of Quickbooks • Develop daily, monthly, and yearly budgets for each concept • Achieve daily goals based on food cost %, gross profit %, and various accounting ratios • Maintain files and handle human resource needs pertaining to each of the 120 employees • Prepare tax information for state and federal filings • Compose sales, promo, inventory… Show more • Complete daily financial tasks for HUB Restaurant and Playground Lounge • Responsible for the in house accounting through the use of Quickbooks • Develop daily, monthly, and yearly budgets for each concept • Achieve daily goals based on food cost %, gross profit %, and various accounting ratios • Maintain files and handle human resource needs pertaining to each of the 120 employees • Prepare tax information for state and federal filings • Compose sales, promo, inventory reports for all venues • Generally overview all office and financial activities related to $5 million gross company sales Show less • Complete daily financial tasks for HUB Restaurant and Playground Lounge • Responsible for the in house accounting through the use of Quickbooks • Develop daily, monthly, and yearly budgets for each concept • Achieve daily goals based on food cost %, gross profit %, and various accounting ratios • Maintain files and handle human resource needs pertaining to each of the 120 employees • Prepare tax information for state and federal filings • Compose sales, promo, inventory… Show more • Complete daily financial tasks for HUB Restaurant and Playground Lounge • Responsible for the in house accounting through the use of Quickbooks • Develop daily, monthly, and yearly budgets for each concept • Achieve daily goals based on food cost %, gross profit %, and various accounting ratios • Maintain files and handle human resource needs pertaining to each of the 120 employees • Prepare tax information for state and federal filings • Compose sales, promo, inventory reports for all venues • Generally overview all office and financial activities related to $5 million gross company sales Show less



Downtown Tucson Partnership

• Geospatial Internship

  • Jan 2011 - Dec 2012

  • Internship for Master’s Thesis Project • Analyzed the sector of the Tucson Modern Streetcar for business interests • Determined maximum possible build-out potential bases on city zoning • Presented findings entitled, “Maximum Build-out Potential and Optimized Business Site Location Along the Sun Link Tucson Modern Streetcar Corridor” to cohorts • Had work published in “Inside Tucson Business” • Internship for Master’s Thesis Project • Analyzed the sector of the Tucson Modern Streetcar for business interests • Determined maximum possible build-out potential bases on city zoning • Presented findings entitled, “Maximum Build-out Potential and Optimized Business Site Location Along the Sun Link Tucson Modern Streetcar Corridor” to cohorts • Had work published in “Inside Tucson Business”