Experience

Gigster

• United States
• Software Development
• 1 - 100 Employee

• SEO / PPC Specialist

  • Jun 2023 - Present



Sleepme Inc.

• Wellness and Fitness Services
• 1 - 100 Employee

• Sr. SEO Lead

  • Aug 2021 - May 2023

  Lead SEO and content strategist at sleep.me, Inc. My job was to review and recommend strategies based on Google Analytics data, organic traffic, organic keywords, and industry trends to improve and grow sleep.me's online presence. I work closely with the marketing team and engineers to develop and execute online strategies and improve technical SEO. I handled all the blog content, including researching topics, analyzing industry trends and competitors, creating an outline, communicating with content writers, and conducting keyword research. Chilisleep.com Site SEO Statistics: Before the site migration to sleep.me, I worked on chilisleep.com's website. I implemented SEO tactics to improve overall site content, including blogs, product pages, and PPC landing pages. • Organic Keywords: Improved by 65% • Organic Traffic: Increased by 35% • Organic Blog Purchase: Increased by 51% • Organic Blog Revenue: Increased by 195% Chilisleep.com Migration to sleep.me Highlights: After one month of the site migration, these were the results: • Organic Site Traffic: Increased by 1,264% • Organic Keywords: Increased by 439% Other Statistics: • Organic Blog Traffic: Increased by 1,247% • Organic Keywords: Increased by 11,162% Show less



Epic Notion

• United States
• Marketing Services
• 1 - 100 Employee

• SEO / Content Manager

  • Jan 2021 - Aug 2021

  Lead SEO and content strategist for 20+ client accounts. Review and recommend strategies based on Google Analytics data, organic traffic, and industry trends. Work closely with clients to develop and execute online marketing strategies to increase leads and conversion optimization goals. Update and develop website content, create blogs, resource pages, and content for PPC landing pages. • Deliver comprehensive SEO audits, including content, technical, link building, and competitor analysis. • Provide monthly KPI reports based on analytic data to help create a roadmap to success. • Perform keyword and topic research to develop content and a comprehensive strategy. • Work with the marketing team to develop A/B tests and content to gain traffic, engagement, and revenue. Show less



Primoprint

• United States
• Printing Services
• 1 - 100 Employee

• SEO | PPC | Content Manager

  • Jul 2013 - Jan 2021

  Managed SEO initiatives and online content strategies to improve organic traffic, new users, conversions, and revenue. Developed lead generation campaigns, content creation, social media management, email marketing, SEO, and analytic reporting. Spearheaded content creation, including blogs, support articles, Google ads, social media ads, and product descriptions. Worked closely with the marketing team to develop and plan an email marketing campaign. • Increased organic traffic by 800%. • Created and developed a specific landing page focused on business cards for PPC Campaign, resulting in a 53% increase in revenue. • Developed a content strategy for blogs and social media posts resulting in an increase of new users by 47%. Show less



Printsocial

• Charlotte, North Carolina Area

• SEO | PPC | Content Manager

  • Sep 2015 - Oct 2018

  Manage all online content strategies with the goal of increasing traffic and conversions. Manage all online content strategies with the goal of increasing traffic and conversions.



Freelance

• Charlotte, North Carolina Area

• SEO Consultant

  • Jul 2013 - Jun 2014

  Manage clients online presence. Manage clients online presence.



Alter Imaging

• Advertising Services

• Campaign Manager

  • May 2011 - Jul 2013

  Manage clients SEO campaign and online content strategy. Compile and analyze website performance data. Handle Alter Imaging's online support service. These include assigning support tickets to the appropriate departments and communicate with clients when the task has been resolved. Manage clients SEO campaign and online content strategy. Compile and analyze website performance data. Handle Alter Imaging's online support service. These include assigning support tickets to the appropriate departments and communicate with clients when the task has been resolved.



University of North Carolina at Charlotte

• Student

  • Feb 2011 - Apr 2011

  Continuing Education: Basic Web Design Continuing Education: Basic Web Design



HUNTERSVILLE FAMILY FITNESS AND AQUATICS

• Social Media | Marketing | Sales | Events

  • Apr 2009 - Oct 2010

  While at HFFA, I created and executed marketing programs which increased awareness for local fundraiser events, annual race events and specialty programs designed by personal trainers. I was the first to incorporate an interactive membership participation contest which kept members on track to lose weight or maintain their weight through the holiday season. Maintained social media site with daily content, photos, and calendar of events. At the first of the month, HFFA would offer new membership opportunities and I would reach out to local businesses to inform them of our new promotions and discounts. Show less



SIMPSON RACING PRODUCTS

• Marketing | Retail | Ecommerce |

  • Jul 2009 - Dec 2009

  While working at Simpson Racing Products, I maintained their website www.simpsonraceproducts.com with new product, press releases and images. The first of the week, I would meet with the VP of Marketing and come up with a strategy for our email blast that would reach all the customers. Study and report the statistics through Google Analytics; allowing Simpson Racing Products to use the website efficiently. Re-organized the product images online, which increased the cross-selling of the products ensuring maximum exposure for all Simpson Racing Products. Show less



DONTCHECKUP.COM

• Volunteer | Web Content | Marketing |

  • Dec 2008 - Dec 2009

  2008 was a tough year in the NASCAR industry with lack of sponsorships and major cut backs. Many of the teams removed employees from their positions throughout the year. Having worked in NASCAR, I wanted to volunteer my time to help others who have lost their job in the sport to find other opportunities. My duties were to upload dontcheckup.com member’s resumes and their photo to the website weekly. Throughout the year, I also promoted the website by speaking to NASCAR teams and through a live broadcast on Charlotte Fox News. Show less



JR Motorsports

• United States
• Spectator Sports
• 100 - 200 Employee

• Project Manager | Ecommerce | Web Content Developer | Social Media

  • Aug 2007 - Nov 2008

  My main responsibility at JR Motorsports was to oversee the strategic direction and implementation of the redesign of Dale Jr.’s new website. During this process, I worked closely with the web design team to incorporate correct images and sponsor integration throughout the website. I introduced JR Motorsports with an ecommerce strategy that reached out to over 20,000 members, which included sponsorship news, race information and the latest news about Dale Jr. By introducing ecommerce, I increased online sales by 15%. In 2008, Dale Jr. made the Chase for the Sprint Cup and I introduced a Chase page for fans, which included a chat room, race recaps, video files and race images throughout The Chase. I managed all content for social media sites and Fan Club, which was updated daily with images, videos, audio files, press releases and behind the scene videos and images. Reached out to sponsors to be included on website and online contests. Show less



Charlotte Motor Speedway

• United States
• Spectator Sports
• 100 - 200 Employee

• Sports Promotions | Event Planner | Web Content Developer | Ecommerce | Public Relations

  • Jun 2005 - Aug 2007

  Implemented key press events, special events, promotional initiatives, and sales generating concepts for Charlotte Motor Speedway, as well as the development of graphic design packages for the CMS website. Coordinated with local, regional and national media on driving awareness for CMS events and oversaw the public relations efforts for CMS relating to the use of lowesmotorspeedway.com Key Achievements: Successfully increased online ticket sales by 20% through website and ecommerce emails. Coordinated and managed promotion campaigns with mass media outlets to drive ticket sales for the key 25 events at CMS over the past two years. Assisted in establishing the CMS website as the flagship site for all of the SMI properties. Show less



iHeartMedia

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Web Content Developer | Promotions | Event Coordinator

  • Feb 1994 - Jun 2005

  Spearheaded the vision, planning, and execution of the station's website to produce unsurpassed success. Identify and capitalize on new technology opportunities. Designed and presented high-impact newsletters to subscribers to drive ratings and listenership. Responsible for managing the station's daily web content including online promotions, special events and sweepstakes. Key Achievements: Webcast events by working closely with sponsors and Promotions Department Coordinated the revamping of the station's corporate web site. Increased listener page views by over 100% by implementing a more fan friendly design. Show less