Daragh Persse
Board Director at European Sponsorship Association (ESA)- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Dave Harland
I have worked with Daragh for over 10 years and apart from his dodgy taste in soccer teams, I have found his demand for business excellence exemplary. He faces up to the two main challenges of Sponsorship (evaluation and investment) with great skill, and alongside his extensive experience in strategy development, marketing science and negotiation, Daragh, critically focuses on the outcomes — brand impact, customer engagement, consideration, loyalty, NPS, ROI, media value etc. He works with some great companies and brands...................... and delivers.
Ekrem Sami
Daragh was a driving force behind the global sponsorship as title partner of Vodafone McLaren Mercedes and was responsible for leading the recent re negotiation and renewal of the partnership. This requires a broad skill set as it demands a considerable and accurate knowledge of the marketplace and the commercial value of a defined set of assets. In addition it requires the ability to define and evaluate programme activation ideas that are category breaking in their differentiation. His counsel was always worthwhile and inspiring.
Dave Harland
I have worked with Daragh for over 10 years and apart from his dodgy taste in soccer teams, I have found his demand for business excellence exemplary. He faces up to the two main challenges of Sponsorship (evaluation and investment) with great skill, and alongside his extensive experience in strategy development, marketing science and negotiation, Daragh, critically focuses on the outcomes — brand impact, customer engagement, consideration, loyalty, NPS, ROI, media value etc. He works with some great companies and brands...................... and delivers.
Ekrem Sami
Daragh was a driving force behind the global sponsorship as title partner of Vodafone McLaren Mercedes and was responsible for leading the recent re negotiation and renewal of the partnership. This requires a broad skill set as it demands a considerable and accurate knowledge of the marketplace and the commercial value of a defined set of assets. In addition it requires the ability to define and evaluate programme activation ideas that are category breaking in their differentiation. His counsel was always worthwhile and inspiring.
Dave Harland
I have worked with Daragh for over 10 years and apart from his dodgy taste in soccer teams, I have found his demand for business excellence exemplary. He faces up to the two main challenges of Sponsorship (evaluation and investment) with great skill, and alongside his extensive experience in strategy development, marketing science and negotiation, Daragh, critically focuses on the outcomes — brand impact, customer engagement, consideration, loyalty, NPS, ROI, media value etc. He works with some great companies and brands...................... and delivers.
Ekrem Sami
Daragh was a driving force behind the global sponsorship as title partner of Vodafone McLaren Mercedes and was responsible for leading the recent re negotiation and renewal of the partnership. This requires a broad skill set as it demands a considerable and accurate knowledge of the marketplace and the commercial value of a defined set of assets. In addition it requires the ability to define and evaluate programme activation ideas that are category breaking in their differentiation. His counsel was always worthwhile and inspiring.
Dave Harland
I have worked with Daragh for over 10 years and apart from his dodgy taste in soccer teams, I have found his demand for business excellence exemplary. He faces up to the two main challenges of Sponsorship (evaluation and investment) with great skill, and alongside his extensive experience in strategy development, marketing science and negotiation, Daragh, critically focuses on the outcomes — brand impact, customer engagement, consideration, loyalty, NPS, ROI, media value etc. He works with some great companies and brands...................... and delivers.
Ekrem Sami
Daragh was a driving force behind the global sponsorship as title partner of Vodafone McLaren Mercedes and was responsible for leading the recent re negotiation and renewal of the partnership. This requires a broad skill set as it demands a considerable and accurate knowledge of the marketplace and the commercial value of a defined set of assets. In addition it requires the ability to define and evaluate programme activation ideas that are category breaking in their differentiation. His counsel was always worthwhile and inspiring.
Experience
-
European Sponsorship Association (ESA)
-
United Kingdom
-
Advertising Services
-
1 - 100 Employee
-
Board Director
-
Jul 2021 - Present
ESA’s mission is to inspire, unite and grow a welcoming and diverse sponsorship industry. ESA does this through education, guidance, representation, the recognition of excellence and the sharing of best practice and performance. ESA’s mission is to inspire, unite and grow a welcoming and diverse sponsorship industry. ESA does this through education, guidance, representation, the recognition of excellence and the sharing of best practice and performance.
-
-
-
The Brand Fans.
-
United Kingdom
-
Advertising Services
-
Managing Director
-
Dec 2011 - Present
The Brand Fans are independent global brand, sponsorship and cause marketing specialists working with passionate and creative brands, rights holders and agencies that care about what people are passionate about and how to make the experience unforgettable.• Multiple global brands and rights holders.• Marketing, brand, sponsorship and cause marketing strategy. • Brand (and fan) engagement.• Partnerships rights negotiation.• Sponsorship evaluation and impact.• Proposition development and negotiations.• In stadia fan engagement.• Media planning and buying.• Marketing analytics.• Digital, mobile and social engagement.
-
-
-
All That Jazz Ltd
-
Advertising Services
-
1 - 100 Employee
-
Non Executive Director
-
Mar 2017 - Present
All that Jazz is a creative merchandise agency specialising in corporate and sponsorship merchandise – though we’re much more than that. We combine science with creativity to prove the value of effective promotional merchandise solutions. All that Jazz is a creative merchandise agency specialising in corporate and sponsorship merchandise – though we’re much more than that. We combine science with creativity to prove the value of effective promotional merchandise solutions.
-
-
-
Vodafone Business
-
United Kingdom
-
Telecommunications
-
700 & Above Employee
-
Global Head of Sponsorship, Cause Marketing and Media
-
May 2008 - Nov 2011
-
-
-
Vodafone
-
United Kingdom
-
Telecommunications
-
700 & Above Employee
-
Head of Brand Engagement (Sponsorship, Media & Cause Marketing)
-
Sep 1999 - May 2008
Previous roles at Vodafone:UK Head of Sponsorship and MediaSenior Marketing manager - Events & promotionsPartnerships Marketing ManagerRetail Marketing managerIndirect Channel Marketing Manager Previous roles at Vodafone:UK Head of Sponsorship and MediaSenior Marketing manager - Events & promotionsPartnerships Marketing ManagerRetail Marketing managerIndirect Channel Marketing Manager
-
-
-
Sainsbury's
-
United Kingdom
-
Retail
-
700 & Above Employee
-
Marketing Manager
-
May 1999 - Sep 1999
Mobile category marketing and buying Mobile category marketing and buying
-
-
-
-
Communications Manager
-
May 1998 - May 1999
-
-
-
-
Product Marketing manager
-
Sep 1996 - May 1998
-
-
Education
-
1994 - 1996
Chartered Institute of Marketing
Post Graduate Diploma, Marketing -
1992 - 1996
Dundalk Institute of Technology
Bachelor of Business Studies Degree (BBS), Business and Marketing
Community
