Experience

Reload Digital

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Paid Advertising Manager

  • Jul 2022 - Present



Boux Avenue

• United Kingdom
• Retail Apparel and Fashion
• 200 - 300 Employee

• Senior Digital Marketing Manager

  • May 2021 - Jul 2022

• Digital Marketing Manager

  • Oct 2020 - May 2021

• Junior Digital Marketing Manager

  • Oct 2018 - Oct 2020

  London, United Kingdom



New & Lingwood

• United Kingdom
• Retail Apparel and Fashion
• 1 - 100 Employee

• Digital Marketing Executive

  • Aug 2017 - Oct 2018

  London, United Kingdom



Thomas Pink

• Online Marketing Coordinator

  • Sep 2015 - Aug 2017

  London, United Kingdom • Online Marketing Coordinator responsible for supporting the delivery of the international acquisition and retention strategy across key online channels. • Support PPC agency to optimise paid search performance across UK & USA markets. Regular testing and optimisation of campaigns to maximise ROI and key KPIs. Reviewing and testing ad copy to ensure it is aligned with the Thomas Pink brand tone of voice. • Developed retargeting and acquisition display ad campaigns across web and social… Show more • Online Marketing Coordinator responsible for supporting the delivery of the international acquisition and retention strategy across key online channels. • Support PPC agency to optimise paid search performance across UK & USA markets. Regular testing and optimisation of campaigns to maximise ROI and key KPIs. Reviewing and testing ad copy to ensure it is aligned with the Thomas Pink brand tone of voice. • Developed retargeting and acquisition display ad campaigns across web and social channels. Maintain consistent creative assets, working alongside designer and display agency to coordinate campaigns. Ensuring all ads have correct tracking, monitoring ad performance and troubleshooting display issues. • Ownership of email calendar to deliver email marketing messages across all international channels, ensuring all stakeholders have visibility of calendar. Preparing data and content for emails including HTML coding. Working alongside CRM team to develop customer segmentation. • Help drive natural search performance through on and off site optimisation techniques, supporting SEO agency recommendations including regularly updating meta data and reviewing site structure, H1 tags and breadcrumbs. • Management of affiliate programmes in UK & USA. Building relationships with publishers and negotiating additional on site exposure at key trading times. Planning and executing affiliate content inline with wider marketing activity. Regularly monitoring new affiliate requests to ensure all publishers are aligned with the Thomas Pink luxury brand positioning, including researching and recruiting new publishers. • Weekly in-depth analysis of all online marketing channels using Google Analytics to measure performance against overall ecommerce KPIs including traffic and revenue. Optimising strategies to ensure maximum performance within budget, reviewing strengths weaknesses and opportunities. Show less



W Bruford Jewellers

• Marketing Coordinator

  • Sep 2013 - Aug 2015

  Eastbourne • Marketing coordinator responsible for planning and implementing all annual marketing activities across three independent jewellery businesses. W Bruford catering to the luxury jewellery and watch market, Inspired by Brufords catering to mass market fashion watches and jewellery, PANDORA Eastbourne franchise of PANDORA jewellery brand. • Successfully helped to launch PANDORA Eastbourne concept store, responsible for all marketing and PR surrounding the launch event and opening… Show more • Marketing coordinator responsible for planning and implementing all annual marketing activities across three independent jewellery businesses. W Bruford catering to the luxury jewellery and watch market, Inspired by Brufords catering to mass market fashion watches and jewellery, PANDORA Eastbourne franchise of PANDORA jewellery brand. • Successfully helped to launch PANDORA Eastbourne concept store, responsible for all marketing and PR surrounding the launch event and opening day. • Social media management including updating all profiles regularly with up to date, relevant and engaging content. Weekly blog posts to keep websites up to date with new products, trends and industry news. • Email marketing and CRM database management, creating all email content and liaising with third party email service provider to develop long term email strategy. Development and implementation of in store and online data capture system. • Advertising management, developing relationships with local media and booking advertising space. Researching new advertising opportunities with new publications and liaising with graphic designers and suppliers to deliver artwork on time to meet publishing deadlines. • Events management and corporate sponsorship of local charity and sporting events. • Direct marketing, organising and designing regular mailshots to customer database to inform them of in store events, new brands and product releases and promotional activity. Liaising with external agencies, designers, printers and Managing Director to deliver campaigns on time and to budget. • Liaising with store managers and website developers to ensure seasonal campaigns are consistent across the stores and websites, including creating visual merchandising themes. • Overall budget management for all marketing activity. Responsible for ensuring all marketing activity is accounted for, processing invoices and keeping campaigns within budgets. Show less



Underscore

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Intern

  • Dec 2012 - Dec 2012

  London, United Kingdom Work experience at creative branding agency involved • Social media management and writing content for corporate blog. • Design research for client website re-design. • Pitch research and presentation. Understanding client brief, brand guidelines, ideas generation and implementation. • Basic HTML



UNiDAYS

• Intern

  • Jan 2012 - Jun 2012

  Nottingham, United Kingdom Interning at web based student discount provider with an emphasis on online fashion retailers. Social media networking, blogging, research into new global markets and new retailers.



ITP Media Group

• United Arab Emirates
• Media Production
• 700 & Above Employee

• Fashion Intern Good Housekeeping Middle East

  • Dec 2011 - Feb 2012

  Dubai Styling and assisting on photo shoots, writing and editing copy



L'Asie

• Promoter

  • Oct 2011 - Dec 2011

  Nottingham, UK



DuGym

• Assistant Gymnastics Coach

  • Oct 2009 - Jul 2011

  Dubai Part time holiday job as an assistant gymnastics coach, coaching children aged between 3 -14.



Boots UK

• United Kingdom
• Retail
• 700 & Above Employee

• Customer Assistant

  • 2007 - 2009

  Eastbourne Weekend job working on Healthcare and beauty departments. Focus on healthcare training, merchandising and customer service.