Experience

brand brewery

• United Kingdom
• Events Services
• 1 - 100 Employee

• Delegate Executive

  • Oct 2019 - Present



Vanessa Gounden Official

• United Kingdom
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Manager: Marketing and Sales

  • Jan 2019 - Sep 2019

  Played a lead role in marketing and promoting the brand in a competitive market. Served as the champion of new initiatives and strategist in ‘making things happen’ to deliver sales and growth. ★ Key responsibilities: Create Brand Building Guidelines and Marketing Plans / Establish and Grow a Reseller & Distribution Network / Formulate and Manage PR Strategy / Develop Brand Awareness Opportunities / Coordinate Production of Marketing and PR Collateral, Photo-Shoots & Fashion Shows / Social Media Marketing / Web Content Creation / Digital Agency Management / SEO Traffic Notes: ★ SS19 Campaign Success ★ Growth in Online Sales ★ PR & Influencer Strategy -Spearheaded production of all marketing and PR material for the SS19 campaign shoot in London. Via this campaign VG was able to target a new niche market. -Content creation and development for social media to increase awareness and engagement online. This resulted in growth in online sales, higher traffic and ‘feet’ to stores. -Initiated and delivered a PR strategy connecting influencers and stylists globally to negotiate wearing of VG goods to raise brand awareness. Show less



Scorpios Productions

• Cape Town Area, South Africa

• Event Coordinator and Co-Founder

  • 2015 - Nov 2018

  Established and managed the company, showing growth of 15% in profit year-on-year. Critical project management skills involving international high-profile DJs, global brand sponsors and up to 2,000 attendees. Key responsibilities: Event Conceptualization, Design, Planning and Management / Event Marketing, Digital Marketing, Social Media / Sponsor Relationship Management, Development, Negotiations / Acquisition of Artists, Service Providers, Venues & Licenses / Budget and Administration Management Notes: ★ International Event Launches ★ Reaching 50,000 People ★ Sponsorships -Acquired the international event brand MiM (Made in Mykonos) for launch in South Africa. Planned and managed the annual event, enjoyed a 65% international attendance, obtained sponsorships from Grey Goose, Ciroc and American Tobacco. -Created and implemented marketing campaigns that reached 50,000 people through social media and direct marketing which resulted in annual growth. -Launched the renowned 4711 event in Johannesburg (with solo rights for South Africa); and a pop-up event around the Pacha Ibiza international leisure brand. Show less



Freelance, self-employed

• South Africa

• Fashion Stylist

  • Sep 2015 - Nov 2017

  - Providing creative and general styling assistance at Stills Production Company consisting of a collaboration of highly skilled industry professionals, for print, catalogue and TV advertising. - Implementing creative orientation and multi-tasking while providing pre- and post-production, as well as on set, support and assistance. - Assisting with sourcing and acquiring of garments and props for photo-shoots and for the production of commercials. - On-set dressing and styling of models. - Contributing towards pre-production planning and set preparations. - Drawing inspiration from from anywhere and everywhere for styling concepts. - Ensuring safety and return of props and garments provided by external suppliers and stores. - Contributing towards pre-production planning and set preparations. - Remaining focussed in pressure and deadline driven environment Show less



Africa Pacific Promotions Events

• South Africa

• Sales Marketing Positions

  • 2012 - 2015

  Built relationships with corporate clients, event houses and promotional stakeholders, project managed the events, including all administration, invoicing, banking and ticket sales. Built relationships with corporate clients, event houses and promotional stakeholders, project managed the events, including all administration, invoicing, banking and ticket sales.



Superdry, Scotch & Soda

• South Africa

• Retail Intern

  • Sep 2014 - Oct 2014



Layal

• Greece

• Buying Intern

  • Jun 2013 - Jul 2013

  - Providing diverse assistance and support to Store Owner Manager daily within upmarket fashion boutique. - Observing, and participating in Buying process of fashion apparel. - Contributing towards sales through assisting with visual merchandising. - Remaining customer service orientated while serving customers and maximising sales opportunities through introducing items to clients and styling of outfits. - Assisting with all general duties associated with daily store management. Show less