Beatriz Matía Lesmes

Tourism Advisor in the Department of Culture, Tourism, and Sports at Madrid Regional Government
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Contact Information
us****@****om
(386) 825-5501
Location
Madrid, Community of Madrid, Spain, ES
Languages
  • Spanish Native or bilingual proficiency
  • English Full professional proficiency
  • French Full professional proficiency

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Bio

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Experience

    • Spain
    • Government Administration
    • 700 & Above Employee
    • Tourism Advisor in the Department of Culture, Tourism, and Sports
      • Sep 2023 - Present

    • United Kingdom
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Senior manager
      • Oct 2021 - Sep 2023

      Senior Manager in the FAAS (Financial Accounting Advisory Services) department at EY, specializing in the Public Sector and Third Sector. My activity focused on advising companies and other entities on the utilization of funds related to the NextGenerationEU, specifically the Spanish Government's Recovery and Resilience Mechanism. For these sectors, I also undertook various significant projects in strategic planning and product and service design, especially in the tourism sector.

    • Actress at EY La Serie
      • Feb 2023 - Jun 2023

      Participation in EY's communication initiative, which involved creating a series in which its employees took part.

    • Manager - Financial Accounting Advisory Services (FAAS)
      • Oct 2018 - Oct 2021

      Project management, mainly in the following areas:- European funds: comprehensive advice for the utilization of the Recovery and Resilience Mechanism (project definition, alignment with the strategic lines of the Mechanism, positioning and communication plans).- Public sector: quality plans, strategic planning.- Tourism sector: strategic planning, market analysis.- Cultural sector: definition of cultural tourism products, feasibility studies for new cultural tourism services.- Third sector: performance analysis, feasibility plans, definition of new services and products.- Innovation: development of innovation programs for the definition of new products and services using the Design Thinking methodology for clients in the retail and third sectors.Among my main clients in this stage are: MINECO, Tourism Department of the Community of Madrid, Madrid City Council, Madrid Hoteliers Association (AEHM), Gran Teatro del Liceo in Barcelona, San Pablo-CEU University, National Heritage, ECOEMBES, International University of La Rioja (UNIR), ONCE Social Group, Bankinter. Show less

    • Senior Consultant - Government & Public Sector
      • Sep 2015 - Sep 2018

      -Preparation of technical proposals for both the public and private sectors.- Team coordination for the development of various strategic consulting and market analysis projects, including the preparation of final deliverables, presentations, executive summaries, etc.- Conducting information gathering tasks (through interviews with relevant stakeholders, conducting focus groups, designing online surveys, etc.) and analysis of the collected data.During this stage, notable projects I participated in include:- Market opportunities studies for the hotel industry.- Tourism strategy for the Community of Madrid 2016-2019.- Strategic Plan for the Club Excelencia en la Gestión.- Organizational analysis of the Gran Teatro del Liceo Foundation in Barcelona. Show less

    • Consultant - Government & Public Sector
      • Jun 2014 - Aug 2015

      - Identification of opportunities and preparation of offers for public tenders at regional and national level.- Development of projects and elaboration of reports: desk research, interviews assistant, data analysis, report writing, etc.- Specialization in works for the public administration, specifically in economic development related to the tourism sector. The main projects I developed in this position were: * Action plan for supporting entrepreneurship and young employment in Castilla-La Mancha; * Tourism strategic plan for the city of Córdoba 2015-2019; * Design and implementation of the procurement process for the project Espai Barça; * Strategic plan for the tourist positioning of the city and region of Madrid. Show less

    • Spain
    • Business Consulting and Services
    • 1 - 100 Employee
    • Junior Consultant
      • Sep 2012 - Jun 2014

      - Preparation of offers for public tenders at regional, national and European level. - Collaboration in projects and elaboration of reports: desk research, analysis of data, report writting, etc. During this period the main projects I collaborated were: * Women Active in the ICT Sector; * Whitebook of the Videogames Sector in Spain; * Public and Commercial Models of Access in the Digital Era; * Report "Knowledge Society in Spain 2012". - Elaboration of proposals for different funding calls at national and European level, e.g. SEGITTUR call for young entrepreneurs, Creative Media Europe call for videogame development... Show less

    • Germany
    • Public Safety
    • 700 & Above Employee
    • Quality Technician
      • Mar 2012 - Aug 2012

      - Development of internal quality system. - Introduction of the Protection of Personal Data Law - Development of internal quality system. - Introduction of the Protection of Personal Data Law

    • Spain
    • Business Consulting and Services
    • 1 - 100 Employee
    • Junior Consultant
      • Oct 2011 - Feb 2012

      - Preparation of offers for public tenders. - Selection of information and elaboration of reports. - Analysis of public initiatives. - Preparation of offers for public tenders. - Selection of information and elaboration of reports. - Analysis of public initiatives.

Education

  • Universidad Pontificia Comillas ICAI-ICADE
    Executive MBA, Business
    2017 - 2018
  • ISDI
    Digital Business Program, Digitalización, Innovación
    2020 - 2021
  • Universidad Complutense de Madrid
    Political Science and Public Administration., Political science
    2005 - 2011
  • Université catholique de Louvain
    Erasmus
    2008 - 2009

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