Mike Baldwin
Associate Director of Creative Services at University of Arizona Athletics Department- Claim this Profile
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English -
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Bio
Experience
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University of Arizona
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United States
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Higher Education
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700 & Above Employee
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Associate Director of Creative Services
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Sep 2016 - Present
As the Graphic Designer for University of Arizona Athletics I am responsible for all graphic design for 19 sports programs and 7-10 internal departments. My design work spans a multitude of different marketing channels including advertising, digital, social, print, billboard and in-venue that support our department's goals to promote ticket sales, student-athlete experience, fan experience, recruiting, internal education, team branding projects, community relations programs and anything else as assigned.• Design of department wide print media assets that include but are not limited to season schedule posters, season ticket books, ticket promo flyers, magnets, trading cards, magazine and newspaper advertising, event collateral, schedule cards, brochures, concessions cups, media guides, recruiting questionnaires, t-shirts, and parking passes.• Also responsible for all wide format print that includes billboards, banners, street banners, window vinyl, street car wraps, bus wraps, bus stop shelter posters, stadium doors.• Responsible for conceptualization and development of all social media assets that include but are not limited to gameday promotional templates, in-game templates, career accolades, statistical info-graphics, individual conference and national honors, ticket promos, headers and cover images, NFL, NBA, MLB Draft coverage, recruiting graphics.• Design digital, web, and email assets that include re-targeting ads, pricing headers, lightbox ads, web advertising, email headers, call-to-action buttons, digital billboards, and much more.• Develop motion graphics & animated graphics that include in-game GIFS (touchdown, home run, strikeout, interceptions, etc.), animated web ads, animated ticket promos, animated gameday promotion, video elements.• Creative direction and development of logos and branding for different clubs, events, games and anniversaries. •Oversee and manage a small team of 2 to 4 creative interns each semester.
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Allegra Tucson
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United States
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Advertising Services
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1 - 100 Employee
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Creative Director
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Dec 2014 - Sep 2016
As the Creative Director at Allegra of Tucson I had a wide range of responsibilities from pre-press services and creative design to web design and content marketing and everything in between. When I was brought on I had been tasked with leading Allegra of Tucson's push to adapt from a traditional print company into a creative marketing agency with in-house full service print capabilities.Creative: Print design, branding and logo development, promotional videos, web design, marketing campaigns, wide format design, creative direction.Pre-Press: Preparing files for digital or offset press by setting up print quality PDFs or creating plates which includes but is not limited to typesetting, proofing, proofreading, color separations, and spot color conversion.Marketing: Manage and update SEO strategies for our website, manage social media and create marketing campaigns to maintain top of mind awareness. [Other highlights: YouTube marketing & video creation, YouTube SEO, blogging, keyword research, email newsletters, social marketing, developing print marketing campaigns, lead management, managing CRM software, Google analytics, calls to action, etc.]Web Design & Development: Maintenance for over 20 websites including www.AllegraTucson.com. I am responsible for managing servers, migrating websites, updating websites, Wordpress management, Wordpress set-up & customization, web advertising assets, animation and complete website design.
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Freelance Graphic Designer
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Sep 2009 - Mar 2015
Responsible for all graphic design and marketing implementation as well as sales and client relations.Graphic design: print, logos, brand development, illustration, apparel.Web: design, Wordpress, CSS, HTML, HTML 5, animated GIF, flashMarketing - Inbound: SEO, YouTube marketing & video creation, YouTube SEO, blogging, keyword research, email newsletters, social marketing, lead management, analytics, calls to action.Marketing - Outbound: Every Door Direct Mail campaigns, targeted Direct Mail, brochures, catalogs
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Wick Communications
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United States
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Newspaper Publishing
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1 - 100 Employee
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Graphic Designer
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Jun 2013 - Dec 2014
Creative/art direction and print advertising design in a very fast paced environment.(I design and revise from 20-50 ads a day)Newspaper and Magazine ad designEditorial design (Fast paced. I generally complete a 30 page paper in 20 hours and that includes complete editorial design, layout, copy editing, and photo editing)Animated web banner ad designAuto adsGrocery adsReal Estate adsSpec advertising Check out a small sample of my work below:
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The Shoe House, Inc.
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United States
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Retail Apparel and Fashion
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1 - 100 Employee
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Graphic Designer
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Feb 2012 - Jun 2013
Print graphic design, logo design, catalog/brochure design, in-house printing and signage, design for social networks, e-mail marketing design. I also maintained brand standards for major shoe brands such as New Balance, Merrell, Ecco and many more.
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Graphic Designer
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2011 - 2011
Graphic design for ad campaigns, auto advertising, and web.
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Graphic Design Intern
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Jun 2008 - Aug 2008
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Multi-Channel Transmissions Systems Operator-Maintainer
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Jul 2001 - Jul 2006
Worked directly on equipment that communicates through more than one channel. I was responsible for the maintenance check of these devices, antennae and associated equipment.-Maintenance on assigned equipment, vehicles, weapons, security devices and power generators-Analyzed BIT/BITE diagnostics to isolate faults in the Line Replaceable Units-Secret security clearance
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Education
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Pima Community College
Associate of Arts and Sciences (A.A.S.), Digital Arts -
Marana High School
High School Diploma, General Studies