Izabella Tuzes

Marketing Manager at ITware Kft.
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Contact Information
us****@****om
(386) 825-5501
Location
Budapest, Budapest, Hungary, HU

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Experience

    • Hungary
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Marketing Manager
      • May 2019 - Present

      It is a challenging journey for me full of new experiences and barriers to overcome. In ITware I responsible for strong sales support throughout the entire sales cycle to ensure smooth process flow for lead management and to close deals faster. Establishing and execution of the company's internal and external communication. Continuously creating content for brand awareness campaigns (POC presentation, videos, webinars, product collaterals, etc.) ITware is turning to a new strategic direction, which is AI. We are on the path of exploring all the possible solutions supported be AI and machine learning. We are developing a Cloud based test automation platform with self-healing test cases. In Fleetware division ( Vehicle tracking system www.fleetware.hu) I responsible for initiating product sales within the company and for hitting set targets and goals. Continuously improving the usability, design, content and conversion of the company unique webshop (www.fleetware.hu) and landing pages on WordPress. Running targeted, personalized marketing campaigns on different PPC platforms (Google Ads, Facebook). Create a deep understanding of the market, competitors, and opportunities through regular analysis belong to my job. Designs and implements marketing strategy by Fleetware division. Participating in new website development project for our GPS tracking software which collect vehicle location data and visualize it on map. Creating creatives and contents for raising Fleetware identity. IT sector - Custom software development ( B2B and B2C), wide scale of competencies like Java, Angular, Vue.js C/C++ etc. Show less

    • Marketing Manager
      • May 2015 - May 2019

      I was responsible for manage and execute all online and offline marketing operations, marketing related materials both online and printed, from banners, brochures, EDMs, and roll-ups. Created a yearly marketing plan and budget in cooperation with key vendors (Microsoft, ASUS, HP, Dell, Lenovo, Intel) and sales team. Media buying and media deals holding (TV, OOH, Print, Web) belonged to my job. Maintained and developed usanotebook.hu webshop, providing SEO, PPC campaigns (Google AdWords, Facebook, Instagram) Used online demand generation to increase the numbers of customers. Manage social media and online presence, also develop a content management roadmap. Created campaign-specific landing pages for each buyer personas. Built content for blogs and for AI managed newsletters campaigns. Event management – TV shows (DIGI Nap Hose 1-3. series ), ceremonies, Complete organisation of programs, industry specific workshops. IT sector (laptops and other IT accessories) Show less

    • Hungary
    • Computer Hardware Manufacturing
    • 1 - 100 Employee
    • Marketing Officer
      • May 2013 - Apr 2015

      As a Marketing officer I was responsible for developing and implementing marketing strategies (both B2B and B2C), including budget planning with a strong focus on lead generation and new customer acquisition. My main tasks were increased the number of new customers by developing and executing online marketing activities. Bulid up a new website, using SEO, PPC campaigns, social brands, and content building. Responsible for online and offline communication for multiple areas, such as cloud, virtual servers, network administration services, shops, webshop, cashier services division. Participating in new shops opening (design, local advertisement) and planning promotion strategy for shops to raising customer loyalty. Represent the company on PR and sponsorship events (distributors’ workshop, partnerdays, workshops, FTC women's handball team sponsorship) IT sector (desktop computers, laptops, video cards, computer service, printers, cash registers) Show less

  • Barico Kft
    • Budaörs, Pest, Hungary
    • Back Office and marketing assistant
      • Apr 2011 - Apr 2013

      In this position I met marketing activities. At the begining I was a personal assistant of the General Manager. I learned a lot about managing contracts and invoices, the importance of partnership management. Later extended with complete A to Z management of the company external marketing activities and the customer relations. Provided direct support to the CEO. Redesigned documentation templates, managed websites, and designed presentations. IT sector (administrator services, virtual server sales and operation) Show less

Education

  • Budapesti Metropolitan Egyetem
    Master's degree, National Communication and Media Studies
    2015 - 2017
  • Kodolányi János Főiskola
    Bachelor's degree, Communication and Media Studies
    2006 - 2009
  • Fényes Elek Közgazdasági Szakközépiskola
    Graduation, Economics, Information Technology
    2002 - 2006

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