Experience

Berkshire Hathaway HomeServices California Realty

• United States
• Real Estate
• 1 - 100 Employee

• Real Estate Specialist

  • May 2014 - Present

  I am a Real Estate Professional with over 10 years of experience in the industry. I manage transactions, network with clients, and specialize in listing marketing and management. I have extensive background in relationship and account management in the corporate world which has served me well in this role . I am experienced and successful with contracts and negotiation, as well as current on technology and news matters related to the industry. I am a Real Estate Professional with over 10 years of experience in the industry. I manage transactions, network with clients, and specialize in listing marketing and management. I have extensive background in relationship and account management in the corporate world which has served me well in this role . I am experienced and successful with contracts and negotiation, as well as current on technology and news matters related to the industry.



Berkshire Hathaway HomeServices

• Real Estate
• 700 & Above Employee

• Director of Marketing and Professional Development

  • Sep 2011 - May 2014

  Marketing planning and execution for multiple real estate offices including managing company web strategy, magazine, newspaper, and public relation campaigns Branded Prudential California Realty in the Sierra Foothills real estate market, then directed and executed marketing conversion from Prudential to Berkshire Hathaway HomeServices CA Realty Trained and mentored staff of 20+ real estate agents in CRM and referral-based relational marketing strategies Redesigned and… Show more Marketing planning and execution for multiple real estate offices including managing company web strategy, magazine, newspaper, and public relation campaigns Branded Prudential California Realty in the Sierra Foothills real estate market, then directed and executed marketing conversion from Prudential to Berkshire Hathaway HomeServices CA Realty Trained and mentored staff of 20+ real estate agents in CRM and referral-based relational marketing strategies Redesigned and unified all marketing materials to communicate consistent brand message which assisted in establishing local area brand dominance Managed budget, creative, production and distribution of a 16-page real estate magazine on a bimonthly basis Show less Marketing planning and execution for multiple real estate offices including managing company web strategy, magazine, newspaper, and public relation campaigns Branded Prudential California Realty in the Sierra Foothills real estate market, then directed and executed marketing conversion from Prudential to Berkshire Hathaway HomeServices CA Realty Trained and mentored staff of 20+ real estate agents in CRM and referral-based relational marketing strategies Redesigned and… Show more Marketing planning and execution for multiple real estate offices including managing company web strategy, magazine, newspaper, and public relation campaigns Branded Prudential California Realty in the Sierra Foothills real estate market, then directed and executed marketing conversion from Prudential to Berkshire Hathaway HomeServices CA Realty Trained and mentored staff of 20+ real estate agents in CRM and referral-based relational marketing strategies Redesigned and unified all marketing materials to communicate consistent brand message which assisted in establishing local area brand dominance Managed budget, creative, production and distribution of a 16-page real estate magazine on a bimonthly basis Show less



HSBC

• United Kingdom
• Financial Services
• 700 & Above Employee

• Strategic Partnership - eBusiness

  • Jun 2006 - Jun 2011

  Optimized client campaigns to attract new customers and maximize online touch points to strengthen existing customer relationship Worked directly with client/customers to understand their unique marketing needs, analyzed their needs and then created a marketing strategy that allowed them to meet/exceed their goals and the goals of HSBC Led online campaigns from inception to implementation, including pre– and post-launch testing Represented Digital Marketing as stakeholder… Show more Optimized client campaigns to attract new customers and maximize online touch points to strengthen existing customer relationship Worked directly with client/customers to understand their unique marketing needs, analyzed their needs and then created a marketing strategy that allowed them to meet/exceed their goals and the goals of HSBC Led online campaigns from inception to implementation, including pre– and post-launch testing Represented Digital Marketing as stakeholder on enterprise-wide initiatives and campaigns Executed and tracked campaigns to ensure optimal use of resources and customer touch points Monitored client account management websites for performance and customer feedback Reviewed performance statistics with client teams and recommended strategies to address areas of improvement Show less Optimized client campaigns to attract new customers and maximize online touch points to strengthen existing customer relationship Worked directly with client/customers to understand their unique marketing needs, analyzed their needs and then created a marketing strategy that allowed them to meet/exceed their goals and the goals of HSBC Led online campaigns from inception to implementation, including pre– and post-launch testing Represented Digital Marketing as stakeholder… Show more Optimized client campaigns to attract new customers and maximize online touch points to strengthen existing customer relationship Worked directly with client/customers to understand their unique marketing needs, analyzed their needs and then created a marketing strategy that allowed them to meet/exceed their goals and the goals of HSBC Led online campaigns from inception to implementation, including pre– and post-launch testing Represented Digital Marketing as stakeholder on enterprise-wide initiatives and campaigns Executed and tracked campaigns to ensure optimal use of resources and customer touch points Monitored client account management websites for performance and customer feedback Reviewed performance statistics with client teams and recommended strategies to address areas of improvement Show less



Prudential California Realty

• United States
• Real Estate
• 1 - 100 Employee

• Marketing Director

  • May 2004 - May 2006

  Responsible for all areas of marketing for multiple real estate offices including managing company web strategy, magazine, newspaper, and public relation campaigns Responsible for all areas of marketing for multiple real estate offices including managing company web strategy, magazine, newspaper, and public relation campaigns



JPMorgan Chase & Co.

• United States
• Financial Services
• 700 & Above Employee

• Cobrand Account Manager

  • May 2000 - Mar 2004

  Responsible for co-branded credit card programs with key national strategic partners, including General Electric, Marriott Rewards, Ann Taylor, Orvis and Shop At Home Network Managed successful account acquisition campaigns in various marketing channels including Direct Mail, Internet, Email and Alternative Media Led project team to develop and execute a pilot program establishing a new channel for account acquisition Managed portfolios of up to a million customers, with… Show more Responsible for co-branded credit card programs with key national strategic partners, including General Electric, Marriott Rewards, Ann Taylor, Orvis and Shop At Home Network Managed successful account acquisition campaigns in various marketing channels including Direct Mail, Internet, Email and Alternative Media Led project team to develop and execute a pilot program establishing a new channel for account acquisition Managed portfolios of up to a million customers, with over a billion dollars in receivables Maintained productive relationship with partner companies; including leading weekly partner team calls and quarterly update meetings Show less Responsible for co-branded credit card programs with key national strategic partners, including General Electric, Marriott Rewards, Ann Taylor, Orvis and Shop At Home Network Managed successful account acquisition campaigns in various marketing channels including Direct Mail, Internet, Email and Alternative Media Led project team to develop and execute a pilot program establishing a new channel for account acquisition Managed portfolios of up to a million customers, with… Show more Responsible for co-branded credit card programs with key national strategic partners, including General Electric, Marriott Rewards, Ann Taylor, Orvis and Shop At Home Network Managed successful account acquisition campaigns in various marketing channels including Direct Mail, Internet, Email and Alternative Media Led project team to develop and execute a pilot program establishing a new channel for account acquisition Managed portfolios of up to a million customers, with over a billion dollars in receivables Maintained productive relationship with partner companies; including leading weekly partner team calls and quarterly update meetings Show less



Groupe Rocher

• Personal Care Product Manufacturing
• 700 & Above Employee

• Marketing Coordinator

  • Aug 1998 - May 2000

  Managed creation and distribution of over 20 highly successful marketing promotional pieces a year, including catalogs, press ads, parcel inserts, and website offers Web site orders increased 4 fold since early 1999, other campaigns averaged 20% increase in response Developed marketing plans for promotional offers that served as instruction for logistical, warehouse, print production, customer service and creative teams Managed creation and distribution of over 20 highly successful marketing promotional pieces a year, including catalogs, press ads, parcel inserts, and website offers Web site orders increased 4 fold since early 1999, other campaigns averaged 20% increase in response Developed marketing plans for promotional offers that served as instruction for logistical, warehouse, print production, customer service and creative teams