Experience

Nick's Menswear

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Creative Director

  • Aug 2023 - Present

  Phoenix, Arizona, United States Creative Director for Nick's Menswear (five retail locations) and The Modern Groom an online retail company that ships nationwide. Lead in the creation and publication of all branded assets across social media, website, print, radio. Developed brand guidelines and strategic marketing approach. Collaborate cross-functionally with operations, paid media, SEO + E-commerce teams. Oversee brand partnerships, including Phoenix Suns and Cardinals Execute social media campaigns… Show more Creative Director for Nick's Menswear (five retail locations) and The Modern Groom an online retail company that ships nationwide. Lead in the creation and publication of all branded assets across social media, website, print, radio. Developed brand guidelines and strategic marketing approach. Collaborate cross-functionally with operations, paid media, SEO + E-commerce teams. Oversee brand partnerships, including Phoenix Suns and Cardinals Execute social media campaigns through organic posts and paid advertising Partner with the marketing team to produce top-tier online and offline marketing content that fuels brand recognition, community building, and sales Contribute to weekly meetings to review campaign performance, presenting data, insights, trends, and recommended campaign adjustments Coordinate, implement, and execute all photo and video shoots for both companies Show less



XX Artists

• United States
• Advertising Services
• 100 - 200 Employee

• Associate Director, YouTube Account Management at XX Artists of Media.Monks

  • Aug 2022 - Jul 2023

  Remote Led and oversaw the success of large-scale influencer and social media campaigns on behalf of YouTube, including World Cup, Coachella, YouTube Shopping, Macy's, VidCon, Ads Revenue + Fan Funding (Monetization), Meghan Trainor, Target, Shoppable Shorts Challenge - Blogilates, and Olivia Rodrigo. 💰 Focus on building a strong client relationship with YouTube/Google while supporting revenue growth 💰 Manage, track, and help reconcile budgets for YouTube's $7 Million portfolio 💰… Show more Led and oversaw the success of large-scale influencer and social media campaigns on behalf of YouTube, including World Cup, Coachella, YouTube Shopping, Macy's, VidCon, Ads Revenue + Fan Funding (Monetization), Meghan Trainor, Target, Shoppable Shorts Challenge - Blogilates, and Olivia Rodrigo. 💰 Focus on building a strong client relationship with YouTube/Google while supporting revenue growth 💰 Manage, track, and help reconcile budgets for YouTube's $7 Million portfolio 💰 Responsible for building client-facing estimates and writing scopes of work ⭐ Increase workflow and project management processes across Account Managers by 70% 👍 Manage a team of three, while overseeing the execution of 10-15 Social Media/Influencer Marketing campaigns simultaneously 👍 Marketing Campaigns focus on YouTube's Global channels; Instagram, Twitter, Facebook, YouTube, and Shorts. (Social + OOH) 👍 Working with social to develop multi-channel organic and paid campaigns 👍 Follow social media channels, trends, and competitive landscapes and recommend solutions to strengthen capabilities and campaigns. ✅ Collaborate cross-functionally with social media, strategy, measurement, and integrated marketing ✅Oversee campaign development, day-to-day client services, strategic partnerships, account expansions, and new client opportunities ✅ Vendor sourcing and management; photographers, videographers, clearances, sweepstakes, influencer agency, and music producers. ✅ Creating department best practices and processes that reflect throughout the agency ✅ Foster a culture of accountability and collaboration to optimize team performance Show less



Paradise Valley Community College

• Higher Education
• 300 - 400 Employee

• Sr. Marketing & Public Relations Analyst

  • Aug 2019 - Aug 2022

  Phoenix, Arizona, United States ⭐ Developed a successful Student Ambassador program that was mirrored by 4 sister colleges. Hired, managed, and mentored seven influencers/brand ambassadors for each academic semester. 💰Created and managed monthly paid social campaigns, in addition to print advertising. ✅Created engaging content for social networks including Facebook, Twitter, Instagram, IG Live + Stories, and LinkedIn. ✅ Developed strategic brand content calendars for each social platform ✅Partnered… Show more ⭐ Developed a successful Student Ambassador program that was mirrored by 4 sister colleges. Hired, managed, and mentored seven influencers/brand ambassadors for each academic semester. 💰Created and managed monthly paid social campaigns, in addition to print advertising. ✅Created engaging content for social networks including Facebook, Twitter, Instagram, IG Live + Stories, and LinkedIn. ✅ Developed strategic brand content calendars for each social platform ✅Partnered with external agencies as needed to execute brand strategy ✅ Collaborated with departments leads to develop their unique strategy within our scope 👍Tracked and reported monthly data and analysis to Marketing Director and review data trends 👍 Worked directly with PR and media outlets on campus 👍 Led creative content by overseeing all video and photoshoots to ensure consistent branding ⭐ Developed weekly student newsletters via constant contact, track data and open rates ⭐ Collaborated with IT to ensure a smooth user journey on PVCC's website ⭐ Crisis Management Show less



AdMix Social

• United States
• Advertising Services
• 1 - 100 Employee

• Social Media Marketing Manager

  • May 2012 - Jan 2019

  Scottsdale, AZ ⭐ Recognized for hiring, managing, and mentoring a team of ASU interns each semester ✅ Managed 15-20 clients simultaneously while overseeing a team of six. ✅Collaborated with outside agencies and vendors ✅ Created and implemented brand strategies to drive results toward business goals ✅ Onboarded and kicked off all client calls, leading weekly internal and external calls. 👍 Experience with Shopfiy, WordPress, Sendible, Sprout Social, Hootsuite, Canvas, Ignitur… Show more ⭐ Recognized for hiring, managing, and mentoring a team of ASU interns each semester ✅ Managed 15-20 clients simultaneously while overseeing a team of six. ✅Collaborated with outside agencies and vendors ✅ Created and implemented brand strategies to drive results toward business goals ✅ Onboarded and kicked off all client calls, leading weekly internal and external calls. 👍 Experience with Shopfiy, WordPress, Sendible, Sprout Social, Hootsuite, Canvas, Ignitur, Onlypult, Tailwind, etc. Show less



FOX Sports Arizona

• Internship

  • Jan 2012 - Apr 2012

  455 N 3rd St # 290 Phoenix, AZ 85004 ✅ Assisted FOX Marketing executives and staff in creating and updating media lists & daily press clippings ✅ Managing Social Media, developed marketing strategies & managed marketing events