Experience

Safe-Reach: Cannabis Digital Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Director of Account Management

  • Jul 2021 - Present



McClatchy

• United States
• Newspaper Publishing
• 500 - 600 Employee

• Regional Client Success Manager

  • Aug 2018 - Jul 2021

  • Lead, coach and manage a high-performing team of Client Success Strategists, partnering with ten properties in Washington, Idaho and California• Build & maintain high-quality customer service relationships with clients and internal teams• Stay ahead of trends and marketing technology as digital marketing leader• Compile & interpret market research data to create focused media plans based on client goals• Develop creative strategy & implement omnichannel marketing solutions focused on digital products (programmatic, sponsored/branded content, email marketing, social media marketing, SEM/PPC, website development, SEO and more) to help clients reach their business goals• Determine tracking metrics needed to measure customer KPIs, review campaign results and pivot as needed to optimize digital strategy



The Olympian/OLY Media Group

• Client Success Strategist

  • May 2017 - Mar 2018

  Compile and interpret market research, create digital media strategy for new and existing clients, ongoing digital campaign optimization, analyze campaign reports, partner with sales team to focus on CRM, pursue continual learning and development opportunities to maintain knowledge of digital marketing trends Compile and interpret market research, create digital media strategy for new and existing clients, ongoing digital campaign optimization, analyze campaign reports, partner with sales team to focus on CRM, pursue continual learning and development opportunities to maintain knowledge of digital marketing trends



The Olympian

• Marketing Consultant

  • Oct 2016 - May 2017

  • Develop and execute comprehensive digital marketing campaigns to engage target audiences and deliver results for clients, combining tactics such as programmatic display & pre-roll video, SEM/PPC, social media, email marketing, branded content and more. • Provide campaign reporting to ensure high-level client experience and Return on Ad Spend.• Mastered several new software platforms and concepts as a newcomer to the publishing industry. • Develop and execute comprehensive digital marketing campaigns to engage target audiences and deliver results for clients, combining tactics such as programmatic display & pre-roll video, SEM/PPC, social media, email marketing, branded content and more. • Provide campaign reporting to ensure high-level client experience and Return on Ad Spend.• Mastered several new software platforms and concepts as a newcomer to the publishing industry.



Neurobrands LLC. (drink neuro)

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Event Marketing Manager

  • Feb 2016 - Oct 2016

  • Develop business plan tailored to the local market and beverage industry based upon knowledge of assigned geographic and demographic areas, and expertise in targeting the demographic focus.• Partner with corporate, community and nonprofit organizations/events to reach target demographic and effectively grow consumer awareness and retail sales. Grow contact lists from scratch and foster positive relationships with key event organizers and store managers.• Support regional sales team through account visits and retail product demonstrations. Train sales associates and distributor partners regarding product and event standards.• Manage marketing materials and product inventory; submit timely and accurate event reports; effectively run local marketing program as an independent business.



Whole Foods Market

• United States
• Retail
• 700 & Above Employee

• Marketing, Events & Community Outreach Manager

  • Aug 2015 - Oct 2015

• Marketing, Events & Community Outreach Manager

  • Aug 2014 - Aug 2015

  Responsibilities include: In-store marketing: support marketing/promotional needs of all store departments, implement marketing programs from regional and global executive marketing teams, promote store through social media channels. Oversee two store artists and Culinary Demonstration Specialist. Work with store leadership team to identify goals and develop marketing plan. Community outreach - handle all incoming donation requests and work to maximize impact of donations budget within our local community. Plan and execute events in store and in the community.

• Marketing, Events & Community Outreach Manager

  • Jan 2014 - Aug 2014

  Responsibilities include: In-store marketing: support marketing/promotional needs of all store departments, implement marketing programs from regional and global executive marketing teams, promote store through social media channels. Oversee two store artists and Culinary Demonstration Specialist. Work with store leadership team to identify goals and develop marketing plan. Community outreach - handle all incoming donation requests and work to maximize impact of donations budget within our local community. Plan and execute events in store and in the community.

• Marketing & Culinary Demo Specialist

  • Nov 2011 - Jan 2014

  Manage all in-store product demonstrations, build & maintain relationships with vendors, manage store Facebook and Instagram accounts, recipe development, food preparation and presentation, ensure food quality, and uphold food safety standards.

• Interim Marketing Team Leader

  • Aug 2013 - Nov 2013

  Processed all incoming community donation requests and worked with store teams to fulfill requests. Updated store decor as needed to comply with seasonal marketing programs, regional and in-store directives. Supported local events. New hire search.



enLabel Global Services, Inc.

• United States
• Software Development
• 1 - 100 Employee

• Operations Coordinator

  • Mar 2011 - Oct 2011

  Correspondence with clients and vendors, daily Salesforce reports, technology/hardware support. Market research projects, new hire search, travel and meeting arrangements for CEO and team. Developed expertise of company-specific software; proofread/edited software user guides. Correspondence with clients and vendors, daily Salesforce reports, technology/hardware support. Market research projects, new hire search, travel and meeting arrangements for CEO and team. Developed expertise of company-specific software; proofread/edited software user guides.