Experience

Essilor Instruments USA

• United States
• Medical Equipment Manufacturing
• 1 - 100 Employee

• National Accounts Associate Manager

  • Jun 2020 - Present

  In my new role, as an Assistant Manager (East Coast Lead), I am responsible for a team of 3 national sales consultants on the East Coast. The Territory my team and I cover includes the following states: FL, GA, NC, SC,VA, WEST VA, NY, NJ, MD, PA, OH....to name few. We are a business to business platform, servicing optical division for Wal-Mart. What does my team and I do?- Customer service focused, we make sure all our accounts are happy with our product. We resolve all issues they may have to make sure they keep their patients happy and coming back!- Communication and educational support are keys to their and our successful relationship. We provide product training support along with making sure our accounts know how to offer our lens solution to their patients.- We help our accounts to maximize and over achieve their sales goals and profit margins. How do we do it being a small group with HUGE territory and over 1000 accounts?- Efficient time management and territory planning.- Combine markets for larger group training.- Timely follow up with teams that need more in depth support and training.- Working from the top to make sure information reaches ALL accounts with ONE unified and consistent message. - Building genuine relationships with our accounts and providing quick response and resolution when they need us the most. To sum up: I believe in leading people not managing. When we inspire and lead our teams to utilize and maximize THEIR potential, everyone wins!

• Territory Sales Manager

  • Jul 2018 - Jun 2020

  - Developed and achieved short and long-range forecasts and goals for my territory.WON "PRESIDENT'S CLUB" AWARD FOR DELIVERING TOP GROWTH IN MY TERRITPRY! RANKED #1 IN 2019.- Researched stores KPI goals, budgets, objectives, and developed marketing plans and training decks for each store in my territory along with market trainings by communication with market and regional directors. - Developed and implemented individual action plans for each store to meet stated goals and profitability.- Met regularly with store management/staff to review results, provide training, and develop plans to achieve goals.- Trained store staff on Way of Selling: connecting features of the product to benefits, product knowledge, company background.- Assisted stores in creating local eventsand marketing campaings. - Maintained accurate and organized information and reporting on each store and for the total territory.- My Territory consists of 308 stores in South Carolina, Central/West North Carolina, Tennessee, and Virginia. I teach my accounts on how to grow their retail business and customer's loyalty through the delivery of Essilor's products, marketing strategies, customer trainings/presentation, customer service excellence and business growth analysis.



ANN INC. (parent company of Ann Taylor, LOFT & Lou & Grey)

• General Manager LOFT

  • Mar 2015 - Jul 2018

  I lead and direct all activities required to achieve all stores goals, including financial objectives, client service, human resources management, operational controls, payroll and operating expenses, loss prevention, and merchandising presentation while driving both associate and client engagement. - Overall Performance. I Achieved all quantifiable performance results: Sales Goal at 102% over previous year, Conversion at 101% over previous year, Credit Cards at 125% over previous year, and Reduced shrink to 1.19% vs goal of 1.49% of the year.- Client experience. I Implemented and developed customer centric sales approach and improved overall individual customer experience. - Business acumen. Proactively analyze and use all business reports to identify missed opportunities and positively impact store performance. Create and implement strategies to close performance gaps and drive results.- Talent development. Proactively recruit, attract, select, hire, and develop diverse talent not only for my own store but also for sister stores in my market. I develop my teams to accomplish store’s business objectives through coaching, investment, retention, and motivation of my associates and supporting managers. - Operational Excellence. Efficient inventory control and asset protection through educating associates to recognize an issue with external and internal customers. Recognize, React, Respond Approach. Scheduling with “best people” in mind for peak hours. Balanced workflow planning and execution outside of client facing hours. consistent replenishment strategy.- Product/Brand Management. I lead execution of visual merchandising and product placement within corporate guidelines. I partnered up with my District Manager and changed store layout based on customers’s traffic patterns to improve overall store performance and increase gross margin output.



White House Black Market

• Retail
• 700 & Above Employee

• General Store Manager

  • May 2014 - Mar 2015

  - New store opening experience. Opened a new store at Charlotte Premium Outlets. - Full circle recruitment cycle expertise. I recruited, interviewed, and selected top talent available in the market to fill 25 open positions for a new store, including supporting management team members.Trained and developed management and sales team.- Drove and over delivered first year sales plan at 100.4% to goal. - Operations management.Effectively prioritize and control workload through successful planing and delegation.- Efficient asset protection and human resources management.- Achieved 0.8% inventory shrink results. Company requirement is to be at 2% or below.- Visual merchandising management and merchant mindset strategy



Lenscrafters

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Acting Area Manager

  • Jul 2013 - Mar 2014

  I Analyzed and led performance of five stores with over $13M in combined volume. I Directed and established close partnership with store general managers to create workable business solutions. Influenced and sustained high levels of associate engagement and productivity to meet business goals by defining and implementing strategies to align business targets and talent need. I Focused specifically on talent development, recruitment solutions, and succession plans recommendations. I Achieved significant improvement in third quarter results and delivered sales targets for the fourth quarter through: - Business Management. Recognized important industry trends impacting the company, and translated my knowledge into actionable approaches and practices to gain competitive advantage in the market place.-Talent Development. Built strong talent pipeline for the market through various of disciplines such as strategy, development, performance, diversity, recruiting and employee retention. - Growth and Leadership Strategy. Coached and developed store leadership teams on successful execution of their assigned responsibilities to achieve successful organizational outcomes.

• Regional Training Manager/General Manager

  • Dec 2009 - Mar 2014

  - Oversaw and managed Charlotte and Columbia markets for six months. Partnered with Ashville market store managers to learn and implement associate ranking system.- Initiated and directed associate ranking system in Charlotte market, delivering consistent supply of "top talent" utilization across 4 stores to elevate sales results.- Improved patient follow up process through developing and implementing quality based customer experience program.- Achieved 28% patient growth by incorporating customer-driven patient retention strategy. - Delivered record sales results from 2.3M to 2.9M over 18 months period through expanding doctor's coverage (from 3 operating doctors to 6 with double doctor coverage six days a week), talent development, and customer experience satisfaction analysis data. - Increased average customer transaction by 25 % from $300 to $400 by educating the sales team to focus on customer lifestyle needs vs. projecting their own perceptions of customers’ buying power.- Supervised and led Customer Experience Strategy and OMNI channel Strategy implementation for 21 stores.

• OMNI Channels Regional Trainer

  • Sep 2013 - Dec 2013

  I Supervised and led training activities for the Region of 21 stores to enable effective change management. Drove operational readiness and support escalations from rollout to the end of the project through observations and analysis, feedback and recommendations provided to stores general managers.Accomplishments:• Supervised and facilitated implementation of new technology roll out.• Drove implementation and execution of operational business checklist Pre, During and Post launch through store managers' scheduled training and development program.• Developed efficient store visits strategy during busy peak times based on "high priority" stores first to be observed.• Documented feedback and provided weekly updates to Zone field project supervisor and regional general manager via weekly conference calls and weekly summary reports.• Made recommendations for continued learning/sustainment. • Identified opportunities and formulated step by step plan to overcome existing challenges



Dolly's Fashions

• United States
• Apparel & Fashion

• Store General Manager

  • Feb 2003 - Nov 2009

  I managed all business operations of the women’s apparel store.- Delivered consistent revenue growth of 19% annually over 6-year period by uncovering product growth opportunities and new categories development- Increased customer traffic by 200% by redesigning store floor layout within the first year of expansion. - Developed loyalty and referrals programs, leveraging email and direct marketing.- Managed scheduling and production of all sales and marketing materials. - Launched semi-annual sales with persistent solid 40% response rate (in store visits) from over 1000 customers.- Reduced cost of goods sold by 12% and labor costs by 8% by re-structuring internal management processes. Expanded inventory through adding new categories (jewelry, shoes, accessories and handbags.)