Experience

Majestic Cinemas

• Entertainment Providers
• 1 - 100 Employee

• Advisory Board Member

  • Oct 2021 - Present

  A regional cinema operator with nine sites in NSW & QLD. A regional cinema operator with nine sites in NSW & QLD.



Truck Ads Australia

• Australia
• Advertising Services

• Founder

  • 2011 - Present

  Truck Ads is Australia’s leading truck-based media provider. Truck-based media, or truck advertising, is a form of out of home media and is often also classified as transit media. It is also a broadcast medium due to the ubiquity of delivery vehicles and their extensive coverage of metropolitan areas. Drawing on contemporary campaign experience since 2001, our growing fleet and a legacy as a fourth generation truck-based advertiser, Truck Ads focuses on leveraging the various forms of truck-based media: • Bought. Buying space on key positions of metropolitan delivery vehicles. Conceptually similar to other transit media such as buses or taxis, where the underlying vehicle has a primary purpose other than advertising. This means the vehicle has an economic imperative to be on the road, as it is a revenue earning asset for its owner. This generates two important benefits for the advertiser:  - Cost effectiveness. As the vehicle is already on the road, the true cost of the ad being mobile is borne not by the advertiser, but the underlying vehicle operator; and  - Visibility. By its very nature, it will be on the road as often as possible. • Owned. One of the oldest forms of advertising, dating back to at least the 1800s (Cobb & Co Coaches is a perfect example). Use your own fleet to project your message. A surprisingly high ROI and a media cost of zero. • Earned. Using either of the above formats or a customised solution, we can create an event around a vehicle which in turn creates cross-media exposure, in addition to the exposure of the vehicle itself. Show less



Westreay Pty Ltd

• Director

  • 2011 - Present

  Provides project management and advisory services specialising in: • Vehicle-based experiential; • Vehicle customisation; • Container customisation; • Event management and logistics; • Start-ups; • SMEs; • Business development; • Non-Executive Director; and • Senior management. Provides project management and advisory services specialising in: • Vehicle-based experiential; • Vehicle customisation; • Container customisation; • Event management and logistics; • Start-ups; • SMEs; • Business development; • Non-Executive Director; and • Senior management.



The Mania Group

• Australia
• Wholesale

• CEO

  • Jul 2010 - Nov 2011

  Truckmania’s market offering expanded such that a rebrand was necessary, better reflecting the growth in the range of non-vehicle based services available in addition to the legacy Truckmania offerings. Thus, the Mania Group (TMG) was born - an advertising services business supporting the Australian marketing and advertising industry by providing a range of specialised products and services to better enable experiential marketing channels: • Truckmania. Vehicle-based media, fleet graphics in general and vehicle graphics in particular and includes vehicle and container based experiential campaigns, roadshows and customised vehicle and container solutions. • Streetseen. A provider of a range of quality people ready to professionally personify client brands. Whether promotional staff, operational staff or other specialised staff, all carefully recruited, trained and ready to be the perfect brand ambassador. • Grandstand. Added bespoke solutions across a variety of out of home and experiential platforms, from the simple mall-based activation through to the more complex design and construction of specialised equipment. Such an expansion of capability required not only a rebranding and repositioning, but also increased the operating requirements within the business. Expanded staffing levels, training and systems as well as the physical presence required to execute such an undertaking; Sought solutions for the next stage of the business’s lifecycle, ultimately rolling it into a publicly listed industry player. Show less



Truckmania

• China
• Motor Vehicle Manufacturing

• Founder & CEO

  • Mar 2000 - Jul 2010

  Founded, financed, developed and led the business from concept stage as Truckmania through to its rebranding as The Mania Group (TMG). Initially a pure vehicle-based media provider in the Out of Home (OOH) media sector, Truckmania’s capability expanded to include a range of vehicle based services to the advertising industry, including fleet graphics, experiential campaigns, promotional staffing, and events; Involved in several award winning campaigns (such as the Cannes multi-award winning Lynxjet “Mile High Club”). Responsible for the original world famous “XXXX Gold Retreat” B-Double which transforms into a two-storey pub; Specialised in sponsorship leverage and activation on behalf of blue chip clients and their agencies, primarily in the sports and entertainment sectors; Lifecycle revenues >$25 million (from a zero base), 15 FTE staff, plus >200 casuals and contractors at peak, clients across Australia and projects in NZ, PNG and RSA; Diversified the revenue streams of the business such that the original concept of the business (vehicle-based media) ultimately accounted for only ~5% of revenue; Managed and developed systems for dealing with the specific needs of the business, including customer sourcing, management and retention, operational execution and project management; Show less



BHP Logistics

• Manager, Market Development

  • Sep 1998 - Oct 2001

  Optimisation of supply chains, both within the BHP empire, and for third party customers. Identified and implemented savings in the tens of millions for key parts of the steel supply chain. Strategically important as BHP divested OneSteel and Bluescope Steel. Managed procurement of suppliers for supply chain optimisation implementation, including RFIs, RFTs and supplier responses and selection. Development and customisation of project specific supply chains – e.g. trans-Bass submarine gas pipeline. Sydney based, with a national responsibility and at times spreading to SE Asia. Show less



Westreay Enterprises Pty Ltd

• Managing Director

  • Jan 1998 - Mar 2000

  Private consulting business, focusing on various projects from logistics to human resources to marketing. Evolved into Truckmania Pty Ltd (see separate entry). Private consulting business, focusing on various projects from logistics to human resources to marketing. Evolved into Truckmania Pty Ltd (see separate entry).



Linfox

• Transportation, Logistics, Supply Chain and Storage
• 700 & Above Employee

• Regional Manager SA

  • Dec 1995 - Aug 1997

  Briefed to grow the region, which had long been static. Identified new business opportunities, including those outside the company’s traditional capabilities. After a rigorous selection process, won the contract suppling Olympic Dam’s logistics, the largest supply chain contract in SA at the time. Consequently, the revenues of Linfox SA tripled within a year, and have since continued to grow as Olympic Dam has grown. This contract then formed the basis for the creation of the Resources division within Linfox.Using a small SA only contract developed the local relationship through various steps to a national level, ultimately leading to an $80m CSR division within Linfox. Show less

• Business Development Manager

  • Apr 1995 - Dec 1995

  Worked with the business units, helped retain key clients (such as Woolworths) by improving the relationship with the customer, as well as improving the standard and cost of service



Mayne Nickless

• United States
• Investment Management

• Business Development Manager

  • Dec 1993 - Mar 1995

  Worked within inter-modal business units managing, optimising and retaining key client supply chains e.g. Masterfoods. Involved with the integration of business units and divestment of others as the overall business underwent a major strategic transformation. Worked within inter-modal business units managing, optimising and retaining key client supply chains e.g. Masterfoods. Involved with the integration of business units and divestment of others as the overall business underwent a major strategic transformation.



Pepsi-Cola Bottlers Australia

• Australia
• Food and Beverage Services
• 1 - 100 Employee

• Planning Coordinator/Manager

  • 1992 - Nov 1993

  Then recently acquired by Lion Nathan, worked with the senior management team to develop the first Lion Nathan compliant Annual Operating Plan (AOP), including the selection and introduction of new relational database software for this task. The software allowed the input of a finer level of detail which in turn enabled more complex modelling and analysis. Refined the process for the following AOP cycle. Managed trade spend, including rebates, co-op and discount spend. Then recently acquired by Lion Nathan, worked with the senior management team to develop the first Lion Nathan compliant Annual Operating Plan (AOP), including the selection and introduction of new relational database software for this task. The software allowed the input of a finer level of detail which in turn enabled more complex modelling and analysis. Refined the process for the following AOP cycle. Managed trade spend, including rebates, co-op and discount spend.



CIBC

• Canada
• Banking
• 700 & Above Employee

• Analyst - Internal Control (contract)

  • 1991 - 1991

  Provided back office controls and reconciliations supporting wholesale foreign exchange traders (both spot and forward). Provided back office controls and reconciliations supporting wholesale foreign exchange traders (both spot and forward).



Active Learning & Leisure

• Tour Leader (contract)

  • 1990 - 1991

  London and Austria based, depending on season. Summer – from London, leading and managing tours throughout Europe to major motorsport events (e.g. Le Mans, Monaco Grand Prix). Winter – operating Austrian based ski resort, managing inbound tours, team of instructors and local resources. London and Austria based, depending on season. Summer – from London, leading and managing tours throughout Europe to major motorsport events (e.g. Le Mans, Monaco Grand Prix). Winter – operating Austrian based ski resort, managing inbound tours, team of instructors and local resources.



J.P. Morgan

• United States
• Financial Services
• 700 & Above Employee

• Analyst (contract)

  • 1990 - 1990

  Worked within the Mergers & Acquisitions area of the investment bank. Focused on compiling a database of all European M&A activity with a UK component >STG25m. Worked within the Mergers & Acquisitions area of the investment bank. Focused on compiling a database of all European M&A activity with a UK component >STG25m.



Isuzu Motors Ltd.

• Motor Vehicle Manufacturing
• 200 - 300 Employee

• Training and Education specialist (contract)

  • 1989 - 1990

  Worked with a multinational team, across numerous factory and office sites in the Kanto region, to prepare Isuzu's local engineering staff for their overseas assignments. Worked with a multinational team, across numerous factory and office sites in the Kanto region, to prepare Isuzu's local engineering staff for their overseas assignments.



McDonald's Australia Limited

• Crew/Crew Chief/Manager

  • Feb 1982 - 1987

  Initially while at school, but primarily during university studies, operated as a swing Manager at 14 different stores across Sydney, covering a wide range of store operating profiles (format, volume, customer base). Initially while at school, but primarily during university studies, operated as a swing Manager at 14 different stores across Sydney, covering a wide range of store operating profiles (format, volume, customer base).