Experience

IAB Australia

• Australia
• Advertising Services
• 1 - 100 Employee

• IAB Sustainability Council Member

  • Apr 2023 - 9 months

  Sydney

• IAB Video Council Member

  • May 2020 - Apr 2023

  Sydney, New South Wales, Australia



Yahoo Advertising

• United States
• Advertising Services
• 1 - 100 Employee

• DSP, Head of Supply Partnerships, AUSEA

  • Mar 2023 - 10 months

  Sydney, New South Wales, Australia

• Head of Exchange & Supply partnerships, ANZ

  • Jan 2022 - Mar 2023

  Sydney, New South Wales, Australia

• Exchange, Supply Platforms Lead, ANZ

  • Mar 2020 - Feb 2022

  Sydney, New South Wales, Australia · Work closely with the editorial team on calendar events to identify and maximize monetization opportunities. · Working directly with 3rd party publishers (end to end): identifying the opportunity, leading the integration process, running QBRs, acting as educational partner, supply optimization strategy, new product adoption... · Shaping the Verizon Media SSP strategy and leading the way. · Working closely with the core sales team: GSMs, AMs, MSA and DSP specialists. · Acting as… Show more · Work closely with the editorial team on calendar events to identify and maximize monetization opportunities. · Working directly with 3rd party publishers (end to end): identifying the opportunity, leading the integration process, running QBRs, acting as educational partner, supply optimization strategy, new product adoption... · Shaping the Verizon Media SSP strategy and leading the way. · Working closely with the core sales team: GSMs, AMs, MSA and DSP specialists. · Acting as the main information source for the sales and platforms teams, providing guidance and assistance in the decision making process across different projects. · Running educational workshops internally for all sales teams to be up to speed on the benefits of the latest product releases, editorial content, industry topics such as identity, platforms usage for buyers, audience, etc. · Ongoing forecasting, planning and monitoring. · Defining business requirements: participating in the company’s annual strategy by forecasting and defining the SSP goals and priorities. · Identifying and evaluating gaps and/or inefficiencies. · Leading projects to enhance the Verizon Media platforms. Recommending optimal business practices and platform functionality.

• Exchange, Senior Demand Partner, EMEA

  • Mar 2019 - Feb 2020

  London, United Kingdom · Identify and develop new sales opportunities for key DSP clients and prospects in the region against individual book of business. · Own DSP relationships to drive revenue and develop strategic partnerships. · Develop account plans to drive long-term revenue growth across agreed quarterly DSP specific goals and QBRs to drive these objectives to externally facing outcomes. · Monitor spend, troubleshoot and provide hygiene and PMP support across both bidder and buyer seats on… Show more · Identify and develop new sales opportunities for key DSP clients and prospects in the region against individual book of business. · Own DSP relationships to drive revenue and develop strategic partnerships. · Develop account plans to drive long-term revenue growth across agreed quarterly DSP specific goals and QBRs to drive these objectives to externally facing outcomes. · Monitor spend, troubleshoot and provide hygiene and PMP support across both bidder and buyer seats on bidders. · Work with global Product, Operations, Business Development, and many other stakeholders within the company to fully support client needs. · Manage external comms, maximise revenue opportunity and minimise revenue leakage where appropriate · Lead internal projects aiming to improving Verizon Media Platforms across the globe. · Prepare and execute training on Verizon Media Exchanges to counterparts in Asia Pacific. Tools: Appnexus SSP, Verizon Media Platforms (DSP & Exchanges - One by AOL for Publishers, BrightRoll DSP), Excel, SQL, Power Point, MetaMarkets, Tableau, AlephD, Looker.

• Exchange, Demand Partner Executive. EMEA

  • Mar 2017 - Feb 2019

  London, England, United Kingdom



smartclip

• Germany
• Technology, Information and Internet
• 100 - 200 Employee

• Media Buyer

  • Mar 2015 - Feb 2017

  Madrid y alrededores, España · Build relationships and negotiate with Tier 1-2 media companies across Europe and Latin America. · Identify audience target according to ComScore metrics for display and video campaigns. · Analyse audience and in-stream networks against team and business goals. · Troubleshoot publisher tag and/or Ad Server or Exchange connection. · Support Sage X3 (CRM) development as the new business management tool.



Ax Comunicación

• Spain
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Manager

  • Oct 2014 - Mar 2015

  Madrid y alrededores, España · Manage end-to-end branding and SEO campaigns. · Analyse audience and monitor site performance. · Own advertiser relationships. Build the client’s business and grow accounts.



DEH Online

• Spain
• IT Services and IT Consulting
• 1 - 100 Employee

• Digital Marketing

  • Jan 2014 - Jun 2014

  Madrid y alrededores, España · Improve organic search performance by content creation and text optimization. · Analyse and monitor site audience and performance. · Prepare internal and external comms. · Support all internal and external communications.