Experience

Elevance Health

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Director, Provider Engagement and Communications

  • Mar 2022 - Present

• Solution Marketing Manager

  • Jun 2017 - Mar 2022

  Responsible for leading the development of solution marketing plans/strategies, communications, and campaigns for both new and existing businesses for AIM, a division of Anthem, Inc. Core responsibilities include:• Build, demonstrate and apply a deep understanding of assigned solutions, value levers, the science behind the solution, industry trends, competitor positioning, regulatory dynamics – to make substantial contributions to solution positioning, marketing, client adoption and solution revenue growth.• Develop and maintain the annual account-based marketing (ABM) campaign and social media strategy from development through execution and analysis to identify trends, sales relationship/opportunity tracking.• Lead the marketing activities of six of our solutions including Radiology, Cardiology, Musculoskeletal, Rehabilitation, Sleep and OptiNet.• Independently design, develop and deliver solution marketing and social media content, campaigns, videos and innovations including a robust and assertive marketing calendar that covers the full range of the B to B marketing continuum.• Work collaboratively with sales/growth, marketing support, clinical and solution/product development teams in support of the solution marketing and sales pipeline agenda.• Build and progressively update standard solution marketing and sales support presentation templates, solution briefings, and other sales/implementation/provider training materials.• Support the sales team on all solution-related client and prospect support including the development of presentations, impact/ROI analysis, thought leadership, logistics and completion of RFIs/RFPs.• Acquire and maintain data/information on market, industry, economic, consumer and competitive conditions and trends pertaining to health care, related services and our solutions.• Develop and implement project plans and oversee project resources.• Lead the activities of assigned staff/vendors/peers performing related functions.



Blue Cross and Blue Shield of Illinois, Montana, New Mexico, Oklahoma & Texas

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Communications Senior Manager, Sales Solutions

  • Jan 2016 - Jun 2017

  • Digital Marketing Experience: Created sales strategies and marketing approaches, including Marketing Cloud customer Journeys and tactical communications solutions, driving implementation plans for group business, including new solutions and continuous improvement of existing sales capabilities and processes. • Developed communications and training work stream for enterprise-wide Salesforce deployment translating manual processes into an integrated solution for sales and account management teams. • Represents sales and account management enterprise initiatives and acts as a business lead for enterprise technology and process reengineering implementations.• Business communications and advertising lead for assigned lines of business and customers.

• MarCom, Sales Distribution & Technology Sr. Manager

  • Aug 2010 - Jan 2016

  • Digital Marketing Experience: Social media messaging, awareness and training for internal customers and external channels.• Managed professional team that developed and deployed marketing technology, marketing collateral, eCampaigns, communications, advertising materials, guidelines, bonus programs, events, portal and project rollouts for five plans. • Responsible for overseeing sales/marketing results, including all operational activities of products and programs impacting external customers and distribution channels. • Business communications and portal lead for the Illinois plan. • Developed online training programs for external customers, business partners and vendors.

• MarCom, Sales Distribution & Technology Manager

  • Jul 2007 - Aug 2010

  • Lead executive responsible for numerous Marketing initiatives, including technology planning, deployment, training and maintenance.• Developed Marketing collateral, eCampaigns, communications, advertising materials and guidelines, bonus programs, events, portal and project rollouts for five plans. • Responsible for overseeing sales/marketing results impacting customers and channels. • Training subject-matter-expert for external customers, business partners and vendors

• Marketing Product Consultant/Sales Distribution Supervisor

  • Mar 2005 - Jul 2007

  • Responsible for monitoring Sales/Marketing results and all operational activities of specific HCSC products and its distribution channels. • Identified operational and/or product enhancement opportunities requiring product, administrative, and/or design modifications; develop specifications and documentation necessary for decision-making; manage projects and/or development activities to respond to opportunities. • Responsible for coordinating and implementing divisional and corporate plans to increase group enrollment in a specific HCSC product line. • Specific responsibilities include overseeing staff that supports, develops, documents, communicates and implements business requirements needed for related corporate initiatives, helping manage the producer/employer portals and acting as lead for producer training initiatives.

• Marketing Product Specialist

  • Aug 2000 - Mar 2005

  • Managed the standard product portfolio and the implementation of product changes. Main responsibilities included supporting, developing, documenting, communicating and implementing business requirements needed for related corporate initiatives, managed multiple projects and the relationship between IT, Sales, Marketing and internal/external client organization. • Participated in the administration, enhancement and marketing of HCSC product lines through research and evaluation of existing and proposed benefits structures and delivery mechanisms. Was responsible for the creation and publication of all product highlight sheets, web content and text for product literature. • Developed training programs for sales representatives, groups, producers, and other involved individuals on product lines, benefits, procedures, systems reporting techniques and sales strategies. • Generated detailed specifications for new and existing products, benefits and administrative processes.

• Communications Specialist

  • Jul 1998 - Aug 2000

  • Managed all aspects of production of print and electronic materials for BCBSIL health and ancillary products. • Established and maintained production schedules, approved and arranged each phase of projects from layout through photography, desktop publishing and printing stages, • Served as liaison between external vendors, freelance professionals and internal departments, served as editor of internal Medical Management, Sales, Group Markets and Labor newsletters. • Writing/editing and other responsibilities included research reports, promotional copy, sales copy and newsletters, market research, media production and presentation development services.



Nobart, Inc./The Black Dot Group

• Account Manager/Communications Specialist

  • May 1995 - Jul 1998

  • Managed all aspects of production of printed materials for major retailers, professional associations, manufacturers, financial corporations, advertising and design agencies.• Established and maintained production schedules of B2B and B2C projects from layout through photography, desktop publishing and printing stages, budget management, acted as senior copywriter and market research lead.(Note: The company is now known as Ambrosi and Associates. Ambrosi and Associates merged with The Black Dot Group and acquired the company formerly known as Nobart, Inc.)



American Society of Clinical Pathologists

• Marketing Manager

  • Jan 1994 - Mar 1995

  • Managed all facets of marketing promotional programs to pathologists and medical laboratory professionals: creative conception and implementation, program development, promotion assessment, budget management and sales analysis. • Managed all facets of marketing promotional programs to pathologists and medical laboratory professionals: creative conception and implementation, program development, promotion assessment, budget management and sales analysis.



Midwesco Filter Resources

• Environmental Services
• 1 - 100 Employee

• Marketing Coordinator

  • Aug 1992 - Jan 1994

  • Responsible for all aspects of marketing, advertising, publicity, graphic design and tradeshow/promotions coordination for two company divisions: Perma-Pipe and Perm-Alert Environmental Specialty products. • Responsible for all aspects of marketing, advertising, publicity, graphic design and tradeshow/promotions coordination for two company divisions: Perma-Pipe and Perm-Alert Environmental Specialty products.



Handy Andy Home Improvement Centers, Inc.

• Advertising Assistant

  • Jul 1991 - Aug 1992

  • Responsibilities included writing and editing of quarterly corporate newsletter, distribution and creation of media schedules and ad copy, editing all ad copy prior to printing, assisting vice president of advertising with marketing plans and campaigns, advertisement placement management with media companies, ad schedule management, events management.(Note: This company acquired Central Hardware Stores, but some years later, the company went out of business.) • Responsibilities included writing and editing of quarterly corporate newsletter, distribution and creation of media schedules and ad copy, editing all ad copy prior to printing, assisting vice president of advertising with marketing plans and campaigns, advertisement placement management with media companies, ad schedule management, events management.(Note: This company acquired Central Hardware Stores, but some years later, the company went out of business.)



Resurrection Health Care

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Public Relations Freelance Writer/Editor

  • May 1991 - Jul 1991

  (Note: At the time I worked here, the hopital was a full range facility known as Holy Family Hospital and then Holy Family Medical Center. Once acquired by Resurrection Health Care, it became a long term acute care facility.) (Note: At the time I worked here, the hopital was a full range facility known as Holy Family Hospital and then Holy Family Medical Center. Once acquired by Resurrection Health Care, it became a long term acute care facility.)



Resurrection Health Care

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Public Relations Intern

  • Dec 1990 - Jan 1991

  (Note: At the time I worked here, the hopital was a full range facility known as Holy Family Hospital and then Holy Family Medical Center. Once acquired by Resurrection Health Care, it became a long term acute care facility.) (Note: At the time I worked here, the hopital was a full range facility known as Holy Family Hospital and then Holy Family Medical Center. Once acquired by Resurrection Health Care, it became a long term acute care facility.)