Experience

SOULCRAFT ALLSTARS

• United States
• Media Production
• 1 - 100 Employee

• Creative Director Principal

  • Jan 2016 - Present

  A BRAVE STORY begins with a good plan. SOULCRAFT is a creative agency with a passion for story, strategy, design, branding, campaigns, event creative, street craft, way finding, photography, and original filmmaking for people + the planet. We believe in the power of storytelling in all possible forms to move people. From idea to execution to distribution, we ask ourselves and our clients to be brave. Lead by veteran Creative Director, Aaron Straight, our teams have told stories on 5 continents in some of the most challenging situations from Ethiopia to Haiti to Greece to Nicaragua to Peru to Brazil to NYC to Arkansas and back to the Pacific Northwest. We are life-long storytellers with big hearts for the people we choose to work with whether that is Al Gore or a Maasai herdsman or Dr. Paul Farmer or amazing foster youth advocating to change the system. Over the last two decades our team has worked with some great people and organizations: Adidas, Amazon Kindle, The Bill & Melinda Gates Foundation, B Corp, IBM Smarter Cities, Global Partnerships, Heifer International, Seattle Foundation, Seattle Sounders, Fairtrade, 206inc, Seattle University, University of Puget Sound, Al Gore, Microsoft, BgC3, CHEF, The Mockingbird Society, Landesa, Womad, Seattle Center, King Sunny Ade, Carnegie Hall, UCLA, Youssou N'Dour, Global Green, Tesla, Khan Academy, ArtsCorps, Bumbershoot, EMP, Bellevue Art Museum, Sky View Observatory, Social Venture Partners, Sustainable Connections, BALLE, NetHope, Village Reach, PATH, Chris Morgan, Yvonne Chouinard, Van Jones, Dr. Paul Farmer, Wildlife Media, T-Mobile, UAE, USDA, UNHCR, Environmental Protection in the Caribbean, EarthRise Sound System, Museo del Pisco, Fred Hutch Cancer Research Center, Costco Scholarship, World Vision, Pyramid Communications, Overlake Medical Center, Microsoft Alumni Foundation, Sealaska, Lummi Nation, Upper Skagit Tribe, Woocheen, and many others. Show less



SAVE THE DEVIL (episodic documentary)

• HAITI

• DIRECTOR

  • Feb 2013 - Jan 2022

  SAVE THE DEVIL is a long-term storytelling/conservation/humanitarian project. Principal filming began in Haiti February 2014. We raised the initial capital for production and we currently raising the remainder of the funds for post production and distribution. Longtime friends, Adam Brown, biologist, and Aaron Straight, filmmaker, dreamt this film and now are joined by a long list of people and organizations who are helping make the movie a movement. Find us on the web, Facebook, twitter, youtube, and vimeo. Support us by following our adventure and sharing the story with those you think will care. SAVE THE DEVIL This is the story of two families fighting for life. This is a story of about how everything is connected.The question is can we save the devil and save ourselves in the process? WATCH THE TRAILER http://savethedevil.net/watch-a-trailer/ Show less



Wildlife Media

• Media Production
• 1 - 100 Employee

• Media Advisor - Advisory Board

  • Mar 2011 - Feb 2018

  Wildlife Media is using the power of entertainment to educate and inspire new audiences to take action in support of conservation. Ecologist/Writer Chris Morgan, filmmaker Joe Pontecorvo, and visionaries John Taylor and Anne Mize, PhD. have taken this from a dream to the big screen. This year Chris and Joe created "Bears of the Last Frontier" for PBS, a gorgeous 3 part series exploring the relationship between bear habitat and human impact. BEARTREK the theatrical length adventure conservation film is now more than 2/3 funded and completed shooting on 3 continents. I am very proud to be a part of this world changing endeavor. To see part of my contribution go to the Wildlife Media home page and see the 90-second trailer. wildlifemedia.org Show less



Trifilm, Inc

• United States
• Media Production
• 1 - 100 Employee

• Senior Creative Director ~

  • Nov 2007 - Dec 2015

  Aaron Straight is committed to using the power of storytelling to shift markets and make movements that are good for people and the planet. The results are feature documentaries, television commercials, educational and fundraising tools, as well as campaign strategies with integrated transmedia storytelling for clients that range from global NGOs to powerful economic networks to fortune 500 business. As Senior Creative Director Aaron Straight works closely with clients to identify their audience, clarify their goals for the action they would like that audience to take, and then creates a strategy for execution that honors the real deadlines, budgets, and distribution options. A writer, director and producer, Aaron Straight's skills are supported by his teams of editors, graphic designers, directors of photography, music directors, art directors, social media experts, web designers, and event coordinators. Alongside the creative talent is also Straight's wide range of content experts on topics ranging from social enterprise, energy, global health, climate, social justice, microfinance, education, food security, living building, local economies, street art, scientific advancement, conservation, biomimicry, and crowd funding. TRIFILM has a rich 25+ year history of commercial, film, and TV experience with clients ranging from Bill Gates to George Lucus. And as this partnership continues to flourish, Aaron is thankful for the constant trust & support that TRIFILM place in him. CLIENT LIST: abbreviated IBM Smarter Cities, BgC3, Heifer International, B Corporation / B Lab, PATH, Bill & Melinda Gates Foundation, Seattle University, Publicis, The Bullitt Foundation, Seattle Foundation, Overlake Hospital, University of Puget Sound, University of Washington, Plymouth Housing Group, Sustainable Connections, Rainier Scholars, Mockingbird Society, NetHope, Microsoft, T-Mobile, Starbucks, and C3 Worldwide. Show less



EQ.TV

• Producer & Impresario

  • Sep 2005 - Jun 2007

  As a writer/producer/director and Soundtrack expert, I developed marketing & fundraising films for Socially Responsible non-profits and for-profits. Some of my projects included "Fair Trade: The Story" a marketing film for Paul Rice of TransFair USA, "Pura Vida coffee profits children" a fundraising film for John Sage & Ginna Breslford, documentation of Global Green USA and Mikhail Gorbachev's award ceremony in NYC for Bank of America, Tesla Motors, Goldman & Sachs, and Sundance Channel, "Our Heroes Are Green" a web series featuring Simran Sethi of Sundance & Treehugger.com as well as BALLE networks and Judy Wicks of White Dog Cafe, to name a few. Show less



The Fn Group

• Owner

  • Jan 1999 - 2007

  From recording projects in Ethiopia, to arts education programs teaching business skills through hip-hop in the streets of Seattle, to touring the world with Nigeria's King Sunny Ade, the Fn Group is smart art marketing. From recording projects in Ethiopia, to arts education programs teaching business skills through hip-hop in the streets of Seattle, to touring the world with Nigeria's King Sunny Ade, the Fn Group is smart art marketing.



International Music Network

• United States
• Musicians
• 1 - 100 Employee

• Artist Tour Management

  • Aug 2004 - Oct 2004

  International Music Network in partnership with Nonesuch Records have contracted my services on behalf of Grammy Award winning International superstar Youssou N'Dour to manage his fall Domestic Tour. I manage logistical and cultural issues for a group of 20 African artists and 3 road crew beginning our 14 city tour with 4 dates at NYC gorgeous Carnegie Hall. International Music Network in partnership with Nonesuch Records have contracted my services on behalf of Grammy Award winning International superstar Youssou N'Dour to manage his fall Domestic Tour. I manage logistical and cultural issues for a group of 20 African artists and 3 road crew beginning our 14 city tour with 4 dates at NYC gorgeous Carnegie Hall.



artsEdge Festival, Seattle Center

• Event Production

  • 1998 - 1999

  Created and produced a multimedia vision for the opening ceremonies of the artsEdge Festival including dozens of artists from movies, fire circus performers and live music underneath Seattle's Space Needle. Increased opening ceremonies attendance by 200%. Created and produced a multimedia vision for the opening ceremonies of the artsEdge Festival including dozens of artists from movies, fire circus performers and live music underneath Seattle's Space Needle. Increased opening ceremonies attendance by 200%.