Experience

ESS Analysis

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Data Scientist

  • Feb 2019 - Present

  • Utilized Mozenda for web scrapping from branded hospitality websites and OTAs to generate rich data for analysis • Designed optimization to manage promo offer for different campaigns with multiple constraints that delivers 30+ marketing offers to 10 million customers weekly to enhanced customer engagement and maximized incremental revenue • Built churn prediction model on SAS and utilized historical data to minimize customer loss from Marriott loyalty program • Performed A/B testing on email campaign performance and provided actionable insights of the business impact • Programmed flexible optimization module using saspy, sasoptpy package to run SAS optimization using python. • Selected highly potential customers who joined Client loyalty program for a fairly short time and assigned them with specialized email offers to build brand loyalty and boost incremental revenue by 18%