Felecia Kahn
E-commerce Account Manager at Brinly-Hardy Company- Claim this Profile
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Bio
Teana Fairbank
I strongly recommend Felecia for any job that requires quick thinking, great organizational skills and a pleasant demeanor when working with people. I had the pleasure of being one of Felecia's co-workers when she served as VP of Special Projects & Community Engagement / Director of Vendor Relations for Avalanche Industries. She juggled literally hundreds of projects for Avalanche Industries, making jobs easier by Developing design standards to achieve consistent branding and implementing her experience and knowledge of marketing. Felecia was efficient and effective in her professional role, but also took the time to engage coworkers and clients with a genuine interest in how they were doing. I wish all our employees could be as kind and friendly as Felecia Benzakan. Any company that hires Felecia Benzakan will find their money well spent.
Charles Carper
Teana Fairbank
I strongly recommend Felecia for any job that requires quick thinking, great organizational skills and a pleasant demeanor when working with people. I had the pleasure of being one of Felecia's co-workers when she served as VP of Special Projects & Community Engagement / Director of Vendor Relations for Avalanche Industries. She juggled literally hundreds of projects for Avalanche Industries, making jobs easier by Developing design standards to achieve consistent branding and implementing her experience and knowledge of marketing. Felecia was efficient and effective in her professional role, but also took the time to engage coworkers and clients with a genuine interest in how they were doing. I wish all our employees could be as kind and friendly as Felecia Benzakan. Any company that hires Felecia Benzakan will find their money well spent.
Charles Carper
Teana Fairbank
I strongly recommend Felecia for any job that requires quick thinking, great organizational skills and a pleasant demeanor when working with people. I had the pleasure of being one of Felecia's co-workers when she served as VP of Special Projects & Community Engagement / Director of Vendor Relations for Avalanche Industries. She juggled literally hundreds of projects for Avalanche Industries, making jobs easier by Developing design standards to achieve consistent branding and implementing her experience and knowledge of marketing. Felecia was efficient and effective in her professional role, but also took the time to engage coworkers and clients with a genuine interest in how they were doing. I wish all our employees could be as kind and friendly as Felecia Benzakan. Any company that hires Felecia Benzakan will find their money well spent.
Charles Carper
Teana Fairbank
I strongly recommend Felecia for any job that requires quick thinking, great organizational skills and a pleasant demeanor when working with people. I had the pleasure of being one of Felecia's co-workers when she served as VP of Special Projects & Community Engagement / Director of Vendor Relations for Avalanche Industries. She juggled literally hundreds of projects for Avalanche Industries, making jobs easier by Developing design standards to achieve consistent branding and implementing her experience and knowledge of marketing. Felecia was efficient and effective in her professional role, but also took the time to engage coworkers and clients with a genuine interest in how they were doing. I wish all our employees could be as kind and friendly as Felecia Benzakan. Any company that hires Felecia Benzakan will find their money well spent.
Charles Carper
Credentials
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W3Schools CSS Certificate
W3SchoolsJan, 2010- Nov, 2024 -
W3Schools HTML Certificate
W3SchoolsJan, 2010- Nov, 2024
Experience
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Brinly-Hardy Company
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United States
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Manufacturing
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1 - 100 Employee
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E-commerce Account Manager
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Jul 2020 - Present
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Corkcicle
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United States
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Manufacturing
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1 - 100 Employee
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Consumer Sales Director
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Mar 2016 - Apr 2020
Directed Corkcicle’s Amazon channel, including 475 product listings, Brand Page content, inventory management, and advertising through Seller and Vendor Central. Developed and controlled merchandising strategy, including the initial Amazon channel launch, internal processes, product optimization, competitor analysis, data analysis and reporting. Coordinated with internal and external marketing teams, advertising agencies, and logistics teams to ensure seamless operations. Directed Corkcicle’s Amazon channel, including 475 product listings, Brand Page content, inventory management, and advertising through Seller and Vendor Central. Developed and controlled merchandising strategy, including the initial Amazon channel launch, internal processes, product optimization, competitor analysis, data analysis and reporting. Coordinated with internal and external marketing teams, advertising agencies, and logistics teams to ensure seamless operations.
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Avalanche Industries
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United States
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Retail
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1 - 100 Employee
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VP of Special Projects & Community Engagment / Director of Vendor Relations
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Jan 2015 - Mar 2016
Represented 20+ top consumer brands across all categories on Amazon, specializing in the Toy and Housewares categories, for the largest Amazon retailer in the US. Generated new business by identifying emerging brands and cultivating relationships with them to grow their presence on the Amazon marketplace. Directed content strategy, including the creation of brand pages, product copy, images, and ad strategy. Purchased and managed inventory, including seasonal projections and holiday sales.
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Creative Director
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May 2013 - Jan 2015
Established a new specialty business segment that built on the existing relationships the company had with select vendor-partners to improve their brand presences on Amazon. Planned, hired, trained, and directed a team of photographers, copywriters, and videographers to provide in-house marketing services for “Brand Management” partners. Oversaw the creation of several production studios, including lifestyle studios, white background studios, and green screen studios.
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Multichannel Manager
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Jan 2012 - May 2013
Developed a streamlined approach to upload 35,000 products to 3P Marketplaces Sears.com, Rakuten.com, Newegg.com, BestBuy.com, and Ebay.com, including categorization, keywording, copywriting, advertising, variations, and product images according to each channel’s standards. Hired and trained a team of data assistants to curate and categorize appropriate products selection for each market. Analyzed and reported key metrics to owners, and advised on decisions for growth.
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Delaware Technical & Community College
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Georgetown, DE
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Adjunct Instructor - Website Design & Development
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Jan 2014 - Jan 2015
- Integrated subject knowledge and hands-on experience in development of learning processes. - Prepared and delivered lectures on specialized subjects, including HTML, CSS, and Photoshop to students. - Assess and evaluate student assignments and their academic performances. - Ensure stimulating classroom learning experiences to students. - Integrated subject knowledge and hands-on experience in development of learning processes. - Prepared and delivered lectures on specialized subjects, including HTML, CSS, and Photoshop to students. - Assess and evaluate student assignments and their academic performances. - Ensure stimulating classroom learning experiences to students.
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4C, Inc.
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Frankford, DE
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Web Design / Development
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Jan 2012 - Mar 2014
Creative Director, Website design and development, eCommerce design and development, Amazon Webstore development, content management framework theming, project manager. Creative Director, Website design and development, eCommerce design and development, Amazon Webstore development, content management framework theming, project manager.
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Web Design and Development
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Sep 2010 - Dec 2011
Designed and developed client websites using a variety of platforms, including custom Wordpress, and Magento themes. Met with and worked directly with clients to ensure creative was to brand standards. Created proposals and timelines for deliverables. Worked with in-house programmers, IT, and network administrators to orchestrate all stages of website creation. Separated the functions of the design team and implemented new processes to streamline workflow and increase productivity. Designed and developed client websites using a variety of platforms, including custom Wordpress, and Magento themes. Met with and worked directly with clients to ensure creative was to brand standards. Created proposals and timelines for deliverables. Worked with in-house programmers, IT, and network administrators to orchestrate all stages of website creation. Separated the functions of the design team and implemented new processes to streamline workflow and increase productivity.
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MidFin Multimedia
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Ocean City, MD
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Intern / Part Time Junior Designer
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Jun 2008 - Sep 2009
Assisted with client work, including brand development, print projects and layouts. Assisted with client work, including brand development, print projects and layouts.
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Community
