Shaila Kapoor

Partner at three legged stool, LLC
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Contact Information
us****@****om
(386) 825-5501
Location
Redwood City, US

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Experience

    • United States
    • Software Development
    • 1 - 100 Employee
    • Partner
      • Aug 2012 - Present

      three-legged-stool creates tailored web-based solutions to automate, organize, and streamline manual processes. We build solutions by working closely with our customers and deeply understanding the market needs and dynamics. Our focus is on the education, healthcare, and workforce segments. It is our goal to make products that improve people's lives and have a positive social impact.

    • MyShot
      • Jan 2021 - Present

      MyShot is a simple, integrated software platform that electronically matches government COVID-19 vaccine supply with local demand. We also provide analytics on demographic information like ethnicity, gender and locality.

    • bacpak
      • Apr 2017 - Present

      The easiest way for you and your students to manage their education. This executive functioning platform allows students the ability to plan their schedule, create and manage their portfolio, track to-dos, and auto pay instructors - all in one place.

    • fulfill-X
      • May 2020 - Present

      A centralized platform for PPE fulfillment where your community needs for PPE and other equipment can be matched with global suppliers, eliminating the tedious manual process of searching, sourcing, and negotiating. The platform provides order tracking, reporting, and analytics around PPE availability and pricing trends.

    • Consultant
      • Aug 2012 - Present

      Executive consulting services focused on product/market fit, launch, and channel strategies serving as interim leaders. Clients included Lab7 Systems, Class Central and Paradata.

    • Education Consultant
      • Jun 2013 - Jun 2018

      Redwood City, CA University Of Utah - Technology and Venture Commercialization: Feb 2016 - Jun 2018 The TVC is a Commercialization Engine that takes early-stage inventions and technologies and transforms them into viable companies. • Product/Market Fit • Investor Pitchdecks • Market Segmentation and Launch Oxford Day Academy - An XQ Finalist School: Jan 2016 - Jan 2017 Oxford Day Academy is a new charter school, located in East Palo Alto launching in Fall 2017. The goal is to transform… Show more University Of Utah - Technology and Venture Commercialization: Feb 2016 - Jun 2018 The TVC is a Commercialization Engine that takes early-stage inventions and technologies and transforms them into viable companies. • Product/Market Fit • Investor Pitchdecks • Market Segmentation and Launch Oxford Day Academy - An XQ Finalist School: Jan 2016 - Jan 2017 Oxford Day Academy is a new charter school, located in East Palo Alto launching in Fall 2017. The goal is to transform the traditional public high school model by engaging and developing intelligent, compassionate young leaders with the character, ability, and passion they need to create positive change in the world. • Lead drafter of XQ application • Member of school design team Bowman International School: Jun 2013 - Jun 2014 Bowman International is an innovative Montessori school that develops children into compassionate, open-minded, intellectually advanced learners. • Collaborated with Head of School on driving overall marketing efforts to build awareness. • Developed strategies and policies around awareness, admissions, community, parent-teacher communications, and retention. Drove implementation of these ideas that resulted in 31% increase in number of applicants. • Formed key strategic partnerships with Room To Read and Khan Academy to enhance experiential learning. Iqra Fund: Aug 2013 - Jan 2014 Iqra Fund is a U.S. based international non-governmental organization committed to serving girls and women in remote global regions. • Developed overall marketing strategy, branding, and positioning. • Collaborated on events, designed fundraising approach and execution. • Created messaging to targeted audiences and refined presentations appropriately. Show less

    • Strategic Marketing Consultant
      • Mar 2001 - Jul 2012

      Focused on creation of new businesses and services, strategic planning, new product launch, brand creation, product positioning, distribution channel development, online and offline marketing. Clients have included Cisco Systems, Pure Digital Technologies (Flip Video), Arthur D. Little (Telecom Practice), Fibertower (FTWR), Networks Telephony, Briabe Media, RealNames, and others.

    • Producer, Director
      • Feb 2004 - May 2005

      San Francisco Weekly, hour-long, public radio show that examines the impact animals and humans have on one another. Issues such as historical context, economic impact, and artistic relevance are explored. Guests include sociologists, authors, economists, historians, and entertainers. Show is on the air in San Francisco and has been on XM Satellite Radio since March 2005. • Secured national distribution for the show, including a presence on XM Satellite Radio • Developed framework and direction for… Show more Weekly, hour-long, public radio show that examines the impact animals and humans have on one another. Issues such as historical context, economic impact, and artistic relevance are explored. Guests include sociologists, authors, economists, historians, and entertainers. Show is on the air in San Francisco and has been on XM Satellite Radio since March 2005. • Secured national distribution for the show, including a presence on XM Satellite Radio • Developed framework and direction for the show • Directed each show ranging from produced pieces to one-on-one interviews, panel discussions with call-ins and live commentaries Show less

    • United States
    • Broadcast Media Production and Distribution
    • 300 - 400 Employee
    • Associate Producer - Forum, California Report
      • Sep 2003 - Jan 2004

      San Francisco Live, public affairs program broadcast in the Bay Area and throughout northern California. Presents discussions of local, state, national, and world issues as well as in-depth interviews with leading figures in politics, science, entertainment, and the arts • Worked closely with producers to develop shows with topics ranging from corporate leadership, education, mayoral elections and state legislation to drag culture and euthanasia • Co-directed several shows and live remote broadcasts

    • Interim Executive Director
      • Jan 2002 - Jul 2002

      San Francisco The foundation provides unbiased, no-cost, second opinions to persons diagnosed with cancer. Developed plan to increase awareness of foundation, attract more patients to the foundation, and increase number of doctors involved. • Created PR and awareness campaign • Authored overall marketing plan

    • Co-Founder and Vice President, Marketing
      • Oct 1999 - Feb 2001

      Menlo Park NBV Corporation, an automotive applications company that creatively bundled Telematics, Wireless and Internet technologies with relevant marketing partnerships into a service available through an in-car Telematics device. Service targeted teenage demographic and their parents. • Co-developed broad, strategic relationship and executed letter of intent with AAA (American Automobile Association) for distribution of product into schools and driver’s ed programs, promotion to California… Show more NBV Corporation, an automotive applications company that creatively bundled Telematics, Wireless and Internet technologies with relevant marketing partnerships into a service available through an in-car Telematics device. Service targeted teenage demographic and their parents. • Co-developed broad, strategic relationship and executed letter of intent with AAA (American Automobile Association) for distribution of product into schools and driver’s ed programs, promotion to California membership base of 4 million, and outsourcing of call center operations • Performed nationwide market research on target market garnering 86% interest in product idea, and designed software prototype • Presented the company on numerous road shows to Venture Capital Investors including but not limited to Benchmark, US Venture Partners, Technology Crossover Ventures, Barrington Partners, and Nokia Ventures Show less

    • Director, Marketing
      • Mar 1999 - Oct 1999

      San Diego, San Francisco idealab! funded Internet company that provided a toolbar that delivered personalized news, customized content and alerting functionality directly to a user's desktop. Entrypoint, formerly known as Launchpad, acquired PointCast in April of 1999. • As head of marketing, was responsible for all marketing and customer acquisition initiatives in the company • Part of team that closed PointCast acquisition and development of combined strategy. Drove post integration issues such as… Show more idealab! funded Internet company that provided a toolbar that delivered personalized news, customized content and alerting functionality directly to a user's desktop. Entrypoint, formerly known as Launchpad, acquired PointCast in April of 1999. • As head of marketing, was responsible for all marketing and customer acquisition initiatives in the company • Part of team that closed PointCast acquisition and development of combined strategy. Drove post integration issues such as employee turnover, strategy of new combined company, and organizational structure issues Show less

    • Director, Marketing
      • Jul 1998 - Mar 1999

      San Diego Led marketing for innovative voice pager company • Created positioning and branding strategies • Defined market entry and channel strategy • Established key relationships with paging carriers and strategic partnerships in the U.S., Canadian, and Mexican markets including Oi, Samsung, and Glenayre

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Product Manager - Consumer Wireless Group (GTE)
      • Jun 1994 - Jun 1996

      Dallas, Atlanta • Responsible for introduction of cellular service into 25 new markets, 1996 revenue objective of $15 million and 56,000 customers • Led 40-member cross-functional implementation team towards successful launch of product • Developed Major Accounts’ distribution channel to support sales of cellular services • Initiated start-up of new prepaid calling card business and developed international and college market segments • Awarded GTE President's Leadership Award

    • United States
    • Telecommunications
    • 700 & Above Employee
    • Product Manager - New Ventures Marketing
      • Jun 1992 - May 1994

      Philadelphia, Carlisle • Created two new business opportunities for Sprint - the first to increase pay phone revenues, the other to promote data services • Closed internal company funding and launched offerings • Received Sprint Intrapreneur Award

Education

  • University of Pennsylvania
    BA, Dual Major in Economics and Communications
    1988 - 1992
  • UCLA Anderson School of Management
    MBA, Entrepreneurial Studies and Marketing
    1996 - 1998

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