Experience

British University Vietnam

• Vietnam
• Higher Education
• 200 - 300 Employee

• Senior Marketing & PR Executive

  • 2016 - Present

  • Plan Marketing & Communication strategy for different target audiences based on comprehensive understanding of customer insight, market and competitors to increase brand awareness and sales• Coordinate with Student Recruitment Dept. for planning marketing campaigns and measuring campaigns’ efficiency (KPIs)• Maintain relationship with the press & implement PR campaigns with consistent brand messaging in coordination with media agencies & publications• Plan & run Online Ads with focus on call to action: Facebook, Google Adwords, GDN etc.• Copywriter and manage CRM with high efficiency: newsletters, email blasts etc. • Work closely with in-house designers for creative ideas• Plan & organize Press Conference + events• Lead a three-member team in certain projectsKey Achievements & Figureso Strengthen brand message with about 50 PR articles in EN+VN: Interview with management, Corporate brand, Core products, Selling points, Specific segments, Events etc.o Generate leads effectively via marketing campaigns & eventso Successfully run Press Conference: 60 media participants, generating 55 Articles and 05 TV news published (VTV6, Hanoi TV, VTC10 etc.)o Successfully organize Open Day event: 06 activity corners, 500 participants



Indochina Land

• Marketing Executive

  • 2013 - 2015

  • Make plans for product launching, promotion campaigns & execute in cooperation with multiple projects• Event coordinator: Plan & run sales / entertainment events• PR for 06 real estate projects, PR for company/project brands, Promote events • Work with agencies in advertising, printing, video production• Online Marketing: Online Ads, Email blast, SEO, Website, Fanpage• Copywriter for ads, newsletters, email blasts, award applications• Work closely with in-house designers to strictly follow corporate identityKey Achievements & Figureso Organize Sales Event for 06 high-end projects: 200 participantso 3-4 email blasts per month



GIK.VN

• Editor & Marketing

  • 2012 - 2013

  • Filter valuable articles from global websites, translating from English into Vietnamese • Write articles on marketing and social media in Vietnam• Deal with contracts of media sponsorship • Filter valuable articles from global websites, translating from English into Vietnamese • Write articles on marketing and social media in Vietnam• Deal with contracts of media sponsorship