Paid Ads Specialist

• Aug 2023 - Present

Digital Marketing Lead

• Dec 2022 - Aug 2023

1. Effectively manage digital marketing budgets, ensuring proper allocation and pacing to optimize key performance indicators (KPIs) and maximize return on investment (ROI) for each marketing dollar spent. 2. Develop and implement search engine optimization (SEO) strategies to improve organic search rankings and increase website visibility. Manage search engine marketing (SEM) campaigns, including keyword research, bid management, and ad copy optimization. 3. Manage the entire marketing funnel, from acquisition to conversion and retention. Optimize each stage of the funnel, including lead generation, lead nurturing, conversion optimization, and customer retention strategies. 4.Monitor and track key performance metrics, such as customer acquisition cost (CAC), customer lifetime value (CLTV), conversion rates, churn rates, and revenue growth. Provide regular reports and insights to stakeholders, highlighting growth initiatives' impact. 5. I have hands-on experience with tools like GA 4, Emplifi, Hubspot, Looker Studio, Tableau, and Google Cloud Platform (GCP) for in-depth data analysis and gaining valuable business insights. Show less

Growth Lead - Acquisition & Engagement

• Feb 2019 - Nov 2022

1.Develop end-to-end strategies and drive execution to achieve consumer marketing goals, with emphasis on driving consumer engagement and retention 2.Define Digital channel's media strategy to continue to gain traffic from prospects and to drive scale/relevance of each digital subchannel. 3. Partner closely with brand strategy and analytics partners to build a framework for testing across the marketing funnel and channels to drive consumer perception and engagement 4. Monitoring Fraud Detection & optimize performance by tracking key metrics to measure ROI on digital spends. 5. Strategize and execute all user engagement campaigns across channels (e.g. in-product, email, digital advertising, web etc.), including strategy, copy development, campaign setup, A/B testing, localization, reporting, and optimization with a goal to increase healthy product usage and adoption and to minimize churn. 6. Iteratively test and improve all marketing streams to optimize customer experience while maximizing CAC and LTV 7. Create detailed customer journey flows with actionable trigger points to drive conversion and engagement based on customer insights Show less

Senior Manager - Digital Marketing

• May 2016 - Feb 2019

1) Translate business goals into effective marketing strategies that deliver measurable impact all properties: Web, Apps and Mobile Website and at every stage of the customer lifecycle. 2) Manage large-scale customer acquisition using paid marketing channels - Google, Display, Facebook, Affiliates, Remarketing, Search, SEO and ASO 3) Optimize for conversions (leads/transactions) on all the funnels and work with the product team to improve conversion rate 4) Content Calendar Planning & Execution – Planning & executing the social media communications calendar for all social media properties Facebook, Twitter, Pinterest, LinkedIn, YouTube, Google + and Blogger. 5) Setting up the analytics for each step of the customer funnel to track the customer lifecycle from acquisition, activation to retention and optimizing it to deliver the best ROS. 6) Setting up and monitoring dashboards using Adjust, Google Analytics, Blueshift, etc. to ensure that we measure everything across channels 7) Envisage & implement strategy for the affiliate program, including awareness, acquisition & retention strategies to achieve targets & identify areas of improvement to increase affiliate generated revenues & m- app installs 8) Monitoring affiliate/Fraud Detection analyse & optimise performance by tracking key metrics (Visits, Bounce Rate, Orders, Revenue, Conversion Rate, etc) to measure ROI on digital spends. Show less

Digital Marketing Manager

• Jul 2014 - 2016

1) Execute marketing campaigns to drive acquisition, engagement and retention. 2) Develop inbound marketing fundamentals for our mobile app, wap & web, including audience definition, positioning, messaging, and life cycle strategies. 3) Provide messaging and creative expression direction to copywriters and designers for mobile. 4) Develop forecasts, measurement plans, reporting and results analysis. 5) Serve as the voice of the mobile customer and help drive product development roadmaps and strategy throughout the organization. 6) Working with various mobile and desktop measurement tools to analyze the results of the campaigns. 7) Improving the visibility of iPhone, iPad, Android, Windows Phone app in the app store through ASO 8) Test new offerings within the mobile space to drive engagement and acquisition, including social and email. 9) Implement best practices, user experience and messaging strategy within mobile and wap Show less

Manager - Publisher & Acquisition

• Mar 2013 - Jun 2014

- Initiate and execute mobile marketing campaigns including user acquisition and engagement - Work with product teams to ensure products have the reporting capabilities to track marketing campaign performance - Comprehensive ownership of analysis of business and marketing metrics for mobile user acquisition and engagement - Measure ROI of marketing campaigns and quantify the value of mobile users - Drive user acquisition and media buying across various paid advertising channels and partnerships - Manage relationships and operations with multiple mobile ad agencies - Collaborate closely with product teams to define product marketing strategy (App Store creative, viral, social, and retention features) - Aggressively collect, analyze, and respond to data related to the performance of mobile apps Show less

Product Marketing Executive

• Oct 2011 - Mar 2013

- Create and execute effectively targeted consumer marketing campaigns to acquire new customers for all current and future product offerings - Develop a keen understanding of current and potential users, and work closely with product management to refine product specifications in order to meet market demand - Devise and deliver periodic, insightful reports on the performance of marketing programs - Manage user acquisitions and engagement as per given targets - Use email, adwords and other electronic marketing techniques to inform customers of new products - Closely work with designer to produce materials of visual impact within brand guidelines - To achieve frequent, timely and positive media coverage across all available media Show less