Experience

Зарплата.ру

• Russian Federation
• Information Technology & Services
• 1 - 100 Employee

• Head of Brand & PR

  • Dec 2020 - Present

  Делаем пиар и бренд коммуникации еще краше с помощью удивительной командой крутых экспертов Делаем пиар и бренд коммуникации еще краше с помощью удивительной командой крутых экспертов



СберЗдоровье

• Internet Publishing
• 1 - 100 Employee

• Head of PR

  • Mar 2018 - Dec 2020

  Developing and monitoring of PR strategy implementation Negotiating with agencies and contractors Negotiating with partners, partnership projects implementation Development of internal public communication processes (implementation of communication guidelines and rules for media interaction, social networks maintaining, etc.) Implementation of corporate culture guidelines External and internal corporate events organization Budgets and workflow management Defense of ideas and projects before company management Negotiating with contractors: copywriters, designers, printing houses, branded production manufacturers Show less



Grabr

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Senior PR manager Russia & CIS

  • Nov 2015 - May 2018

  Creating a long-term communication strategy Development of the main key messages for different audiences Creating an effective PR system for Russia (mass media communication, negotiating with bloggers, creating an agenda, etc.) Increasing the share of the informational presence of the company and / or its management on the market Creating a positive image of Grabr as a tech company with a strong team and modern marketing Forming the right community around the company and its services, negotiating with opinion leaders Creating the company's and / or its management image as the Russian Internet experts Creating an effective system for monitoring the activities in the press, blogs and other social media Creating an SMM Strategy Pooling contractors - copywriters, event managers, designers, production, etc. Team management (staff, remote workers, agencies) Achievements: Successful launch of the company on the Russian market, launch of a Russian representative office in Moscow, organization of internal and external events for partners, media, and employees. Based on the results, the Grabr startup was nominated for the RBC Successful Startup Award. The coverage of publications has made more than 60 millions. Russian and foreign venture funds, bloggers, and federal media became interested in the idea of the startup. Traffic during PR campaigns grew more than three times in comparison with the period without PR activities. Also, master-classes for contextual advertising were established, company positioning was formed, funnels for basic marketing tools were prepared, which helped further development of the company. Show less



PRT Edelman Affiliate

• Russian Federation
• Public Relations and Communications Services
• 1 - 100 Employee

• PR manager

  • Nov 2012 - Nov 2015

  Media relations Negotiating with contractors Turnkey event organization Workflow Reporting Tender preparation Preparation and defense of presentations and project budgets Creative ideas generation Working group monitoring Text writing (press releases, articles etc.) Text translation and adaptation (English – Russian and vice versa) Key projects MasterCard: promotion of the “Priceless Moscow” premium customer loyalty program. Support for campaign events: press invitation, follow-up. Development of creative mailings and PR-strategies, initiating offers for the client. Over 200 publications based on the results of the project year, expanding the pool of campaign partners. Bosch-Siemens: subscription services. Media events organization, creative newsletters realization, press releases writing, launching new models of household appliances, developing of POS materials and special projects. Organization and holding of two press tours (Berlin IFA 2015, St. Petersburg - visit to the production site). Client consulting, annual strategy planning, results analytics. Rexona: Launch of a new product Rexona Antibacterial effect. Development of proposals for the promotion, planning, analytics of marketing, BTL, PR, advertising campaigns. Full brand support on the Russian market. Preparation and realization of the “Chewing Gum for Armpits from Rexona” project by April 1st (joke news) http://w-o-s.ru/news/19016 more than 30 publications in the leading mass media, with a total coverage of more than 1.5 million users per day. Eli Lilly: conducting a b2b event for the medical audience “Urologists’ Congress in Saratov”. Media placement control, media planning, budget allocation - more than 60 publications on the project’s results, including on federal and regional TV, radio, news agencies. Show less



Pro Vision Communication

• Moscow, Russian Federation

• Media Manager

  • Nov 2011 - Oct 2012

  Communication with all leading media in Russia Organization of press conferences for journalists and bloggers Organization of marketing and PR events (press-tours, launches of new products) Planning, development and organization of promo activities Reporting to General Manager and Country Manager Monitoring Media Reporting to General Manager and Country Manager Working with a large volume of data to Excel and Word Communication with all leading media in Russia Organization of press conferences for journalists and bloggers Organization of marketing and PR events (press-tours, launches of new products) Planning, development and organization of promo activities Reporting to General Manager and Country Manager Monitoring Media Reporting to General Manager and Country Manager Working with a large volume of data to Excel and Word