Experience

Red Antler

• Advertising Services
• 100 - 200 Employee

• Senior Comms Planner

  • Oct 2023 - Present



Flytedesk

• United States
• Advertising Services
• 1 - 100 Employee

• Consultant

  • Jul 2023 - Present



Planned Parenthood Federation of America

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Marketing Manager

  • Mar 2023 - Jun 2023

  Culture-led brand strategy- Oversaw tentpole Abortion Destigmatization paid media campaign, from agency RFP to national media strategy, working cross-functionally to spark culture-changing conversations among supporters in the face of heightened abortion bans. Consumer-centric creator partnerships- Launched college-focused media plan, incorporating 72 micro-influencers in addition to digital, OOH and SMS placements to reassure patients in the face of mounting abortion bans. Creative content and distribution strategy- Established a new process for development of content for cultural moments from Pride to Cervical Health Awareness Month.Data informed full funnel campaign management- Managed paid media investment strategy for regional patient reassurance campaign immediately following the fall of Roe V. Wade, r Show less

• Brand Specialist

  • Dec 2021 - Mar 2023

  Growth oriented brand standardization- Drove 92% increase in engagement among affiliate organizations by spearheading an updated process for communicating brand standards and guidelines across the rapidly growing organization.



Mediahub Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Communications Planning Supervisor

  • Nov 2021 - Dec 2021

  Developed consumer insights and audience strategies in the US, EMEA and APAC for brands including Chipotle, Pinterest, Patrón and New Balance. Acted as a Supervisor on our Insights & Action team, designed to sit at the intersection of insights, innovation and culture.

• Senior Communications Planner

  • Mar 2021 - Oct 2021

  Global qualitative and quantitative research- Led multi-market research to support New Balance’s GTM approach across NA, APAC and EMEA. Marketing and media shifted globally to honor rising athleticism through gaming, and rising activism through mental health and sustainability.

• Communications Planner

  • Jul 2019 - Feb 2021

  Cross-cultural strategy- Developed cross cultural strategies for Patrón to meaningfully engage with Black and Hispanic audiences in culture.

• Assistant Communications Planner

  • Jun 2018 - Jul 2019

  Research informed culture hacking- Spearheaded custom research end-to-end to deepen Chipotle’s connection to Gen Z via music, gaming and sports, influencing Chipotle’s first foray into TikTok, resulting in a 90% growth in digital sales.

• Media and Communications Planning Intern

  • Sep 2017 - May 2018



Boston College Women's Center

• Women's Center Staff Member

  • Jan 2017 - May 2018

  Developed university sexual violence prevention practices through a peer education model, introducing 2,000+ first year students to the necessary language, resources and prevention tactics related to sexual violence. Developed university sexual violence prevention practices through a peer education model, introducing 2,000+ first year students to the necessary language, resources and prevention tactics related to sexual violence.



Liberty Mutual Insurance

• United States
• Insurance
• 700 & Above Employee

• Acquisition Marketing Intern

  • May 2017 - Aug 2017

  Conducted marketing trend research to identify new opportunities within direct mail and email programs for former and potential policy holders Conducted marketing trend research to identify new opportunities within direct mail and email programs for former and potential policy holders



The TJX Companies, Inc.

• United States
• Retail
• 700 & Above Employee

• Merchandising Intern

  • May 2016 - Aug 2016

  Analyzed weekly sales reports to influence buying strategies within Ladies Sportswear Analyzed weekly sales reports to influence buying strategies within Ladies Sportswear



Boston Globe Media

• United States
• Online Audio and Video Media
• 700 & Above Employee

• Brand Marketing Co-op

  • Jun 2015 - Dec 2015

  Managed the Savings Central and Weekend Preview features each week, coordinating materials from both the creative and editorial teams in addition to crafting project proposals for new experiential marketing project for the brand marketing team Managed the Savings Central and Weekend Preview features each week, coordinating materials from both the creative and editorial teams in addition to crafting project proposals for new experiential marketing project for the brand marketing team