Experience

General Assembly

• United States
• Higher Education
• 700 & Above Employee

• UX Design Fellow

  • Jan 2023 - Present

  UX Design apprentice with over 500 hours of professional training over a 12-week immersive project-based program. In this role, I elevated my skills in user research and analysis, sketching, UI Design, Lo-Fi/Hi-Fi prototyping, team collaboration, product development and testing, and client presentation. Projects included: * Aloharmony: Featuring content with biometric properties, this app occupies a niche area in the wellness space. To support the platform's growth and specialized genre of artists, our team conducted user research, designed and tested mid-fidelity and high-fidelity prototypes, to deliver Aloharmony Artists, a contributor portal that meets the artists' needs and Aloharmony's goals. * Edsy: Our team of three designed a learning tool to help individuals develop their craft skills into a small business. In a theoretical partnership with Etsy, the platform would provide comprehensive courses that merge users' needs to refine their craft, a foundational business education unique to their trade, and mentorships to set them up for successfully launching their own Etsy store. * Q Ball: Conceptualized a responsive web platform that provides a solution to managing the overwhelming amount of entertainment content available across multiple streaming subscription apps. Through rounds of research, design iterations, and testing we designed this personalized entertainment aggregate that merges users' watchlists, connects them with friends for recommendations, and provides an element of surprise to alleviate decision fatigue. Show less



ALOHARMONY

• United States
• Health, Wellness & Fitness
• 1 - 100 Employee

• Product Designer

  • Mar 2023 - Mar 2023

  * Worked with a team of four as the design lead, to create a product for artists and content contributors to Aloharmony's subscription wellness platform. * Conducted user research, interviewing content creators and artist managers in the wellness, music, and gaming spaces to inform our product's features and design decisions. * Designed mid-fidelity and high-fidelity prototypes based on the insights gathered from our research. * Performed usability testing to validate our design choices, identify ares for improvement, and iterate the product based on user feedback. * Delivered a Aloharmony Artists, a product that meets the needs of content creators, with features unique to the specialized area of wellness that Aloharmony's artists occupy, and that supports the platform's growth. Show less



Freelance

• Graphic Designer

  • May 2021 - Jan 2023

  * Broadway for Arts Education: Worked with the marketing director of this global non-profit performing arts school program, to produce visual elements for use across digital and print media, design materials to support enrollment and fundraising goals, and establish branding of the organization’s “Hearts for Haiti" education initiative. * Bridges of Hope: Designed the logo and information materials for this perinatal nonprofit, which would differentiate the program and its services, while still reflecting the visual identity of its parent organization, Edmarc Children's Hospice. * Dinghy Dock Bar & Grill: Redesigned the menu - including all illustrations, graphic elements and layout for print and digital use - for this iconic restaurant in Culebra, Puerto Rico. * Bag It: Collaborated with the marketing team to design informational materials for outreach to patients, caregivers, and healthcare providers, and produce event programs and signage to support the nonprofit's cancer advocacy efforts. Show less



CBRE

• United States
• Real Estate
• 700 & Above Employee

• Sr. Graphic Designer

  • Aug 2022 - Oct 2022

  * As a Sr. Graphic Designer, I produced custom presentations for high-threshold clients and business development pursuits. Working seamlessly between Adobe software and Microsoft Powerpoint, I created interactive design elements, unique layouts, and branded infographics to enhance editorial content. * In addition to bespoke presentations, I designed PowerPoint templates and marketing materials for easy adaptability to various executive and business needs while preserving consistency with brand guidelines, and collaborated with the creative director and design team to produce visual content for internal and external company communications. Show less



Pomegranate Gallery

• New York, New York, United States

• Book Designer

  • Apr 2022 - Jul 2022

  * In this position I collaborated with renowned artist, Oded Halahmy, to write and design the content of his books, creating layouts that elevated the narrative concept around a variety of subject matter – including history, cooking, Jewish culture, and art. * I also photographed his collection of work and edited images to specifications for use across digital and print media and designed informational spreads unique to each piece. * In this position I collaborated with renowned artist, Oded Halahmy, to write and design the content of his books, creating layouts that elevated the narrative concept around a variety of subject matter – including history, cooking, Jewish culture, and art. * I also photographed his collection of work and edited images to specifications for use across digital and print media and designed informational spreads unique to each piece.



The Moinian Group

• United States
• Real Estate
• 1 - 100 Employee

• Marketing Associate, Graphic Designer/Copywriter

  • 2019 - Jun 2021

  * Designed graphics using recognizable concepts and colors, and planned and executed real estate photo shoots to produce eye-catching images. * Wrote impactful copy for digital, print, and broadcast channels to amplify the brand's visual narrative, and elevate awareness of the company in multiple markets, resulting in increased rentals across the commercial and residential portfolio. * Worked with external vendors to redesign the company’s website, adding user-friendly elements including virtual tours of properties and interactive floorplans Show less



Three Little Birds Boutique

• Culebra, Puerto Rico

• Owner and Retail Operations Lead

  • 2012 - 2018

  * I opened Three Little Birds as a place to showcase a wide range of locally sourced, high-quality clothes, accessories, and home goods, cultivating a wide-ranging loyal customer base that included both visitors and residents, which resulted in steady profits year-round. * I established a consistent and compelling brand identity and curated a unique retail experience through the design and development of sustainable fashion-forward products - including a line of environmentally-conscious bags and limited edition shirts. * Fostered relationships with Puerto Rican designers and collaborated on exclusive capsule collections. Show less



Freelance Project Manager

• Photographer, Writer, Community Activist

  • 2011 - 2017

  * While living in Culebra, I worked closely with community leaders and business owners to understand, amplify, and address local challenges and support initiatives in the areas of economic development, environmental issues, youth services, and animal welfare, by designing visual materials and organizing events. * While living in Culebra, I worked closely with community leaders and business owners to understand, amplify, and address local challenges and support initiatives in the areas of economic development, environmental issues, youth services, and animal welfare, by designing visual materials and organizing events.



CBS News

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Executive Director of Communications

  • 2007 - 2011

  * In this role, I developed campaigns that helped CBS News properties achieve #1 ratings, increase advertising revenues, and attract new viewers. As a creative and logistical leader for marquee network events, I managed production activities, photographed and promoted relevant subjects, and created significant brand buzz through top-tier media coverage. * Highlights included, coverage of the historic 2008 Presidential Election, the Royal Wedding of Prince William and Kate Middleton, Walter Cronkite Remembrance, Fashion's Night Out, Grammy specials, "48 Hours," and "CBS Sunday Morning." Show less



Press Here Publicity

• Musicians
• 1 - 100 Employee

• Senior Publicist

  • 2006 - 2007

  * I was instrumental in evolving this boutique PR agency during a period of seismic changes in the entertainment industry. As a champion of innovative, multi-platform marketing and media, I built new relationships in the corporate sector, secured elite clientele, generated exponential revenue growth, and formed non-profit partnerships that strengthened the agency’s reputation as a responsible corporate citizen. * Clients included NME Magazine, MTV.com, and New York's Highline Ballroom. * I was instrumental in evolving this boutique PR agency during a period of seismic changes in the entertainment industry. As a champion of innovative, multi-platform marketing and media, I built new relationships in the corporate sector, secured elite clientele, generated exponential revenue growth, and formed non-profit partnerships that strengthened the agency’s reputation as a responsible corporate citizen. * Clients included NME Magazine, MTV.com, and New York's Highline Ballroom.



AOL

• United States
• Software Development
• 700 & Above Employee

• Senior Communications Director

  • 2005 - 2006

  * During my tenure with AOL, I developed and implemented media strategies to increase traffic, advertising, and press coverage of the company’s entertainment properties. I deployed strategic media outreach, integrated brand building, cross-platform storytelling, public speaking agendas, and corporate social responsibility programs to promote AOL music, radio, and live events. * Highlights included, the global broadcast of the Live 8 benefit concerts, Grammy events, AOL Music Live concerts featuring Greenday, Coldplay, Lil Jon and The East Side Boyz, Dave Matthews Band, My Chemical Romance, and others. Show less



Robinson Lerer & Montgomery

• Senior Communications Director

  • 2004 - 2005

  In this agency role, I leveraged an extensive network of press relationships to earn media coverage of AOL movies, television, and music, including the Live 8 concert and TV Guide brand relaunch. In this agency role, I leveraged an extensive network of press relationships to earn media coverage of AOL movies, television, and music, including the Live 8 concert and TV Guide brand relaunch.