Experience

AGAIN Interactive

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Account Director

  • May 2012 - Present

  Lead day-to-day communication between client and internal teams Manage creation and implementation of holistic digital campaigns to support evergreen efforts as well as individual programs Manage client social presence including outbound content, monitor and response, and third party partnerships with experience in a number of content management platforms such as Social Studio, Spredfast, etc. Establish paid media campaigns across digital channels to support client goals including sales, lead generation, awareness, and engagement Utilize social listening platforms to monitor brand and competitor digital conversation including conversation volume tracking, share of voice, sentiment analysis, conversation topic analysis, and more Compile comprehensive reporting across all digital programs and ensure data is reviewed across teams for continuous campaign optimization Develop daily reporting to monitor digital conversation and facilitate the escalation of commentary as well as recommend action outside of established response protocols Work with channel partners to run independent studies such as Facebook’s Brand Lift Study Develop and implement email campaign strategies using platforms such as Marketo, ExactTarget, My Emma, etc. Strategize and implement multi-faceted influencer campaigns with event, video, social, and long-form content integrations Conduct Amazon advertising to drive sales using Amazon Media Services Show less



Mercedes-Benz USA

• United States
• Motor Vehicle Manufacturing
• 700 & Above Employee

• C-Class Product Management Intern

  • Jan 2012 - May 2012

  Complete monthly reports to perform situation and take rate analyses for Mercedes Benz compact cars. Conduct competitive carline research to assist with forecasting and option planning for future models. Assist with the concept development and planning of events and outreach programs to drive customer feedback and interaction. Complete monthly reports to perform situation and take rate analyses for Mercedes Benz compact cars. Conduct competitive carline research to assist with forecasting and option planning for future models. Assist with the concept development and planning of events and outreach programs to drive customer feedback and interaction.



Undertone by Perion

• United States
• Advertising Services
• 100 - 200 Employee

• Product Marketing Intern

  • Sep 2011 - Feb 2012

  Assist with research and completion of competitive analyses to create positioning strategies that differentiate Undertone. Market Undertone’s offerings such as targeting capabilities, advertising formats, and brand safety guarantees. Organize and manage materials used by the sales team to market Undertone. Assist with research and completion of competitive analyses to create positioning strategies that differentiate Undertone. Market Undertone’s offerings such as targeting capabilities, advertising formats, and brand safety guarantees. Organize and manage materials used by the sales team to market Undertone.



Target

• United States
• Retail
• 700 & Above Employee

• Executive Intern

  • Jun 2011 - Aug 2011

  Strengthen leadership and project management skills through internship project on Team Lead Development. Ensure the completion of delegated tasks through routine follow up and excellent communication. Maximize productivity and drive sales through effective routines and time management. Teach new routines and best practices to Team Members and Team Leaders to ensure an operationally sound store. Strengthen leadership and project management skills through internship project on Team Lead Development. Ensure the completion of delegated tasks through routine follow up and excellent communication. Maximize productivity and drive sales through effective routines and time management. Teach new routines and best practices to Team Members and Team Leaders to ensure an operationally sound store.



Meredith Corporation

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Marketing and Sales Intern

  • Jan 2011 - May 2011

  Work with marketing team to manage and execute promotional programs. Work on competitive analyses, research the effect of social media on the success of promotional activities, and update readership profiles. Administrative responsibilities including presentations, advertiser prospecting, maintaining the media kit, etc. Work with marketing team to manage and execute promotional programs. Work on competitive analyses, research the effect of social media on the success of promotional activities, and update readership profiles. Administrative responsibilities including presentations, advertiser prospecting, maintaining the media kit, etc.



YMCA of Metropolitan Washington

• Washington D.C. Metro Area

• Marketing and Communications Intern

  • Jun 2010 - Jul 2010

  Monitor media trends, perfect reporting skills for publications and coordinate their releases. Participate in the planning and implementation of the "Thingamajig Invention Convention." Recruit, contact, and track volunteers and sponsors, as well as research venues and potential attendees. Monitor media trends, perfect reporting skills for publications and coordinate their releases. Participate in the planning and implementation of the "Thingamajig Invention Convention." Recruit, contact, and track volunteers and sponsors, as well as research venues and potential attendees.