Cori Sherman

Communications Manager at LINUS
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Contact Information
us****@****om
(386) 825-5501
Location
Boulder, Colorado, United States, US

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Communications Manager
      • Mar 2018 - Present

      - Develop and implement comprehensive marketing plans for the Linus brand, products and services- Lead all internal inbound and outbound marketing communications and initiatives- Manage, monitor and grow Linus' social communities- Create compelling written and rich-media content - Develop and implement comprehensive marketing plans for the Linus brand, products and services- Lead all internal inbound and outbound marketing communications and initiatives- Manage, monitor and grow Linus' social communities- Create compelling written and rich-media content

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Public Relations Specialist + Content Creator
      • Jan 2014 - Jul 2017

      My primary role as a Content Creator was to own every aspect of both visual and verbal content—from concept to delivery. I managed and created content strategies, with an emphasis on digital and social platforms, to strengthen brand awareness, build credibility and engage prospects.- Managed and wrote content for website/digital touchpoints- Created and implemented the company’s social media strategy- Partnered with marketing manager to identify and implement global marketing and social strategies- Train and guide thought leadership among global C-Suite- Implemented SEO to increase website traffic and generate new business leads- Analyzed and reported web traffic with Google Analytics- Created tone of voice guidelines for varying social channels- Lead creative collaborations on internal culture initiatives and external marketing and public relations campaigns- Lead copywriting and creative direction for internal events- Wrote case studies for new business proposals

    • Public Relations Freelance
      • Jun 2013 - Dec 2013

      - Created social and digital strategies for external campaigns- Created employee brand ambassador program

    • Social Media Intern
      • 2012 - May 2013

      - Implemented social media strategies

    • Associate Editor
      • Feb 2009 - Jun 2012

      06/11-06/12: Associate EditorManage Opinion Page daily; conduct editorial meetings; write editorials; organize and coordinate columns/columnists; edit weekly columns; edit letter submissions; manage social media for Opinion Page; design page; manage comments02/09-06/11: Copy editorcopyedit the Opinion Page, design page, manage comments, edit letter submissions and columns 06/11-06/12: Associate EditorManage Opinion Page daily; conduct editorial meetings; write editorials; organize and coordinate columns/columnists; edit weekly columns; edit letter submissions; manage social media for Opinion Page; design page; manage comments02/09-06/11: Copy editorcopyedit the Opinion Page, design page, manage comments, edit letter submissions and columns

    • Member
      • Sep 2008 - Jun 2012

      ImPRessions is a nationally-recognized, student-run public relations firm. held many titles at ImPRessions throughout my college career9/11- Account SupervisorAccounts: Ohio University ROTC, Inigral, Inc. &Go Bus; overlook operations of account and work closely with both executive board and the account executive(s) for each account9/10- Co- Account Executive for Up ‘til Dawn, a fundraising arm of St. Jude Children’s Research HospitalIn charge of students who ran the public relations branch of UTD, hold weekly meetings, create PR plan, plan annual fundraising event, additional fundraisers, maintain client relations; write press releases9/09- Account Member for Up ‘til Dawnpromotion coordinator for fundraisers and events, raised over $13,000; write PR plan; write press releases; write op-eds9/08- Account Member for Backdrop Magazine (first student-run magazine at OU);part of the research team, coordinate and analyze surveys; plan quarterly release parties; write PR plan; write press releases; coordinate fundraisers

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Media Intern
      • Jun 2011 - Sep 2011

      Full-time intern; work with media buyers; research demographic and trend information for various clients; create 3 C's reports; update databases Full-time intern; work with media buyers; research demographic and trend information for various clients; create 3 C's reports; update databases

    • United States
    • Recreational Facilities
    • 1 - 100 Employee
    • Media Relations Support
      • Dec 2009 - Sep 2010

      - Collaborate with marketing team on the promotion and management of events- Wrote copy and helped manage auction items at annual fundraiser - Collaborate with marketing team on the promotion and management of events- Wrote copy and helped manage auction items at annual fundraiser

Education

  • Ohio University
    Bachelor, Journalism
    2008 - 2012

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