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Sustainability Communication Lead at Gruppo Sanpellegrino - The Future We Share- Claim this Profile
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Italiano Native or bilingual proficiency
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Inglese Full professional proficiency
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Spagnolo Elementary proficiency
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Francese Limited working proficiency
Topline Score
Bio
Stefania Trazzi
I’ve worked with Annalaura in the PR area advicing some important Brands, she combined enthusiasm, professionalism and reliability. Her commitment to our business could never be faulted, and her teamwork capabilities were strong. She's smart and intuitive, prepared and trustworthy. The ideal professional to have in a modern team!
Deborah Giaccone
I've been working with Annalaura about 3 yrs. During this period, I could appreciate Annalaura's committment, efforts and tangible results on communication activities run in Nestlé Purina. She's a professional, trustworthy and passionate communicator. On top of her skills on corporate and brands communication, crisis management, digital PR and events organization, I can say she's pretty much results focused, able to build effective internal and external relations at different levels, orientend to digital and influential activities and able to effectively lead complex projects and multi-channel activities. She's also an effective spokeperson.
Stefania Trazzi
I’ve worked with Annalaura in the PR area advicing some important Brands, she combined enthusiasm, professionalism and reliability. Her commitment to our business could never be faulted, and her teamwork capabilities were strong. She's smart and intuitive, prepared and trustworthy. The ideal professional to have in a modern team!
Deborah Giaccone
I've been working with Annalaura about 3 yrs. During this period, I could appreciate Annalaura's committment, efforts and tangible results on communication activities run in Nestlé Purina. She's a professional, trustworthy and passionate communicator. On top of her skills on corporate and brands communication, crisis management, digital PR and events organization, I can say she's pretty much results focused, able to build effective internal and external relations at different levels, orientend to digital and influential activities and able to effectively lead complex projects and multi-channel activities. She's also an effective spokeperson.
Stefania Trazzi
I’ve worked with Annalaura in the PR area advicing some important Brands, she combined enthusiasm, professionalism and reliability. Her commitment to our business could never be faulted, and her teamwork capabilities were strong. She's smart and intuitive, prepared and trustworthy. The ideal professional to have in a modern team!
Deborah Giaccone
I've been working with Annalaura about 3 yrs. During this period, I could appreciate Annalaura's committment, efforts and tangible results on communication activities run in Nestlé Purina. She's a professional, trustworthy and passionate communicator. On top of her skills on corporate and brands communication, crisis management, digital PR and events organization, I can say she's pretty much results focused, able to build effective internal and external relations at different levels, orientend to digital and influential activities and able to effectively lead complex projects and multi-channel activities. She's also an effective spokeperson.
Stefania Trazzi
I’ve worked with Annalaura in the PR area advicing some important Brands, she combined enthusiasm, professionalism and reliability. Her commitment to our business could never be faulted, and her teamwork capabilities were strong. She's smart and intuitive, prepared and trustworthy. The ideal professional to have in a modern team!
Deborah Giaccone
I've been working with Annalaura about 3 yrs. During this period, I could appreciate Annalaura's committment, efforts and tangible results on communication activities run in Nestlé Purina. She's a professional, trustworthy and passionate communicator. On top of her skills on corporate and brands communication, crisis management, digital PR and events organization, I can say she's pretty much results focused, able to build effective internal and external relations at different levels, orientend to digital and influential activities and able to effectively lead complex projects and multi-channel activities. She's also an effective spokeperson.
Experience
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Gruppo Sanpellegrino
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Food and Beverage Services
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100 - 200 Employee
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Sustainability Communication Lead
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Feb 2021 - Present
As part of the Group's corporate sustainability team, I'm in charge of briging to life the brands' purposes through communication strategies and the implementation of activations both at national and international level. - Contribute to the creation of all the brands' sustainability strategies- Definition of the brands' all-round communication strategies related to sustainability at local and international level- Support to the implementation of sustainability platforms and activations Show less
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International PR & Communication Manager Sanpellegrino Spa
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Mar 2017 - Feb 2021
- Development of global PR strategy for S.Pellegrino, Acqua Panna and Sanpellegrino Sparkling Fruit Beverages - Management of global press office activities and involvement of media & key stakeholders in international events- Management of global PR agency and of +20 local agencies' network around the world- Collaboration with digital team to implement comprehensive communication plans for our brands- Crisis prevention and management
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Nestlé
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Switzerland
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Food and Beverage Services
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700 & Above Employee
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External Communications Manager
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2015 - Feb 2017
For Purina and its portfolio brands: media relations and press office activities; event organization; digital PR activities. For Purina as Corporate Brand: development of stakeholders and consumers’ initiatives; development and optimization of corporate website contents; management of Youtube channel and Facebook page editorial calendar; responsible for social and digital media campaigns and analysis of their performances.
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External Communication Specialist
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Jan 2014 - Feb 2017
As part of the Corporate Affairs team, I'm responsible for media relations, press office and digital PR activities of Purina's range brands. I support the corporate communication activities. I'm in charge of some initiatives related to the corporate brand.
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Nestlé Purina North America
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United States
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Manufacturing
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700 & Above Employee
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Internal and External Communications Specialist
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Apr 2011 - Dec 2013
External Relations: Support to press office and digital PR activities, relations with agencies, development and implementation of brand and corporate activities and events, text developlment and review (press releases, editorials). Internal Communications: Development and implementation of internal activities to engage employees, development of HR related projects (e.g. Purina employees annual calendar, instant prizing),text developlment and review (internal newsletters, house organ articles, Purina internal TV contents) Show less
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Imageware
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Italy
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Public Relations and Communications Services
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1 - 100 Employee
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Junior Account
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Jul 2010 - Dec 2010
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Education
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2009 - 2011
Università Commerciale 'Luigi Bocconi'
Laurea Magistrale, Marketing Management -
2006 - 2009
Università Commerciale 'Luigi Bocconi'
Laurea Triennale, Economia per Arte, Cultura e Comunicazione
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