Experience

National Youth Arts Wales

• United Kingdom
• Performing Arts
• 1 - 100 Employee

• Fundraising and Development Manager

  • Jan 2020 - Present



Newport Mind

• United Kingdom
• Mental Health Care
• 1 - 100 Employee

• Sustainability and Growth Manager

  • Apr 2018 - Dec 2019

  As part of the management team, I led on the organisation’s business development strategy, providing sustainable sources of earned and voluntary income for the charity. I led on a capital fundraising campaign for Newport Mind, and a public awareness campaign to celebrate the charity’s 40th anniversary. This strategy encompassed trading income, community fundraising, trusts and foundations, public sector tenders, stakeholder communications and brand development. Key… Show more As part of the management team, I led on the organisation’s business development strategy, providing sustainable sources of earned and voluntary income for the charity. I led on a capital fundraising campaign for Newport Mind, and a public awareness campaign to celebrate the charity’s 40th anniversary. This strategy encompassed trading income, community fundraising, trusts and foundations, public sector tenders, stakeholder communications and brand development. Key achievements included: - Raising more than £1 million for Newport Mind in additional income over two years - Managing a team of staff across several fixed-term projects, and monitoring their projects according to outcomes set in conjunction with funding partners - Building a community fundraising function from scratch and handing it over to a new Community Fundraising post - Overhauling Newport Mind’s commercial training offering Show less As part of the management team, I led on the organisation’s business development strategy, providing sustainable sources of earned and voluntary income for the charity. I led on a capital fundraising campaign for Newport Mind, and a public awareness campaign to celebrate the charity’s 40th anniversary. This strategy encompassed trading income, community fundraising, trusts and foundations, public sector tenders, stakeholder communications and brand development. Key… Show more As part of the management team, I led on the organisation’s business development strategy, providing sustainable sources of earned and voluntary income for the charity. I led on a capital fundraising campaign for Newport Mind, and a public awareness campaign to celebrate the charity’s 40th anniversary. This strategy encompassed trading income, community fundraising, trusts and foundations, public sector tenders, stakeholder communications and brand development. Key achievements included: - Raising more than £1 million for Newport Mind in additional income over two years - Managing a team of staff across several fixed-term projects, and monitoring their projects according to outcomes set in conjunction with funding partners - Building a community fundraising function from scratch and handing it over to a new Community Fundraising post - Overhauling Newport Mind’s commercial training offering Show less



Greenwich Dance

• United Kingdom
• Performing Arts
• 1 - 100 Employee

• Marketing and Communications Manager

  • Jan 2016 - Mar 2018

  During my two years at Greenwich Dance, I reshaped the organisation's marketing strategy, repositioning marketing and audience insight as a central function of the business. Within 12 months of starting the role, I commissioned and delivered a new brand and a new website for the organisation, and launched a new box office system (Ticketsolve). I led all campaign marketing for the organisation, including print production and distribution, digital marketing, budgeting, audience… Show more During my two years at Greenwich Dance, I reshaped the organisation's marketing strategy, repositioning marketing and audience insight as a central function of the business. Within 12 months of starting the role, I commissioned and delivered a new brand and a new website for the organisation, and launched a new box office system (Ticketsolve). I led all campaign marketing for the organisation, including print production and distribution, digital marketing, budgeting, audience segmentation, direct marketing, and PR. In line with Greenwich Dance’s collaborative way of working, I worked closely with artists and producers to ensure that marketing campaigns were complementary to the artist's work, and aligned with their artistic vision. During my time at Greenwich Dance, I instigated a major change in the use of digital marketing, analytics and market research to provide valuable insight for the whole organisation, influencing decision making and programme strategy. I have experience in recruiting and line managing staff, offering guidance, support and training to a paid Marketing and Communications Intern (2016), and to a team of 5 part-time reception staff. Show less During my two years at Greenwich Dance, I reshaped the organisation's marketing strategy, repositioning marketing and audience insight as a central function of the business. Within 12 months of starting the role, I commissioned and delivered a new brand and a new website for the organisation, and launched a new box office system (Ticketsolve). I led all campaign marketing for the organisation, including print production and distribution, digital marketing, budgeting, audience… Show more During my two years at Greenwich Dance, I reshaped the organisation's marketing strategy, repositioning marketing and audience insight as a central function of the business. Within 12 months of starting the role, I commissioned and delivered a new brand and a new website for the organisation, and launched a new box office system (Ticketsolve). I led all campaign marketing for the organisation, including print production and distribution, digital marketing, budgeting, audience segmentation, direct marketing, and PR. In line with Greenwich Dance’s collaborative way of working, I worked closely with artists and producers to ensure that marketing campaigns were complementary to the artist's work, and aligned with their artistic vision. During my time at Greenwich Dance, I instigated a major change in the use of digital marketing, analytics and market research to provide valuable insight for the whole organisation, influencing decision making and programme strategy. I have experience in recruiting and line managing staff, offering guidance, support and training to a paid Marketing and Communications Intern (2016), and to a team of 5 part-time reception staff. Show less



BBC

• United Kingdom
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Assistant Publicist, BBC Proms and Performing Groups

  • Mar 2015 - Jan 2016

  I joined the team on a temporary secondment, which was extended to last 11 months. I was part of a small team managing publicity for the BBC Proms and the BBC's six Performing Groups. As part of this role, I led on publicity for the 2015 BBC Proms in the Park events across the UK, and managed the corporate profile of BBC Concert Orchestra. I was part of the small team that managed the BBC Proms annual season launch, including launch logistics, artist liaison, photography and… Show more I joined the team on a temporary secondment, which was extended to last 11 months. I was part of a small team managing publicity for the BBC Proms and the BBC's six Performing Groups. As part of this role, I led on publicity for the 2015 BBC Proms in the Park events across the UK, and managed the corporate profile of BBC Concert Orchestra. I was part of the small team that managed the BBC Proms annual season launch, including launch logistics, artist liaison, photography and producing a promotional film. During the BBC Proms 2015 season itself, I worked to manage positive publicity for a number of events, as well as managing the press desk for dozens of events within an 8-week period. I worked with journalists and producers on national radio stations, national newspapers and key magazines, managing interview requests and providing briefings for key journalists and artists. Much of my work involved working to tight deadlines, and working with high-profile artists and executives.

• Marketing and Communications Executive - BBC National Orchestra of Wales

  • Jun 2011 - Mar 2015

  My main role was as Publicist for BBC National Orchestra of Wales, but I also worked as part of the marketing team on defined campaigns. I was responsible for the organisation's communications strategy, proactively seeking media coverage to promote varied activity to a wide audience. I managed a number of key relationships with regional, national and industry journalists, and acted as a first point of contact to the media. In addition I also managed the Orchestra's social media… Show more My main role was as Publicist for BBC National Orchestra of Wales, but I also worked as part of the marketing team on defined campaigns. I was responsible for the organisation's communications strategy, proactively seeking media coverage to promote varied activity to a wide audience. I managed a number of key relationships with regional, national and industry journalists, and acted as a first point of contact to the media. In addition I also managed the Orchestra's social media accounts, online activity, internal communications and stakeholder communications, as well as leading on defined marketing campaigns for the Orchestra and Chorus. I represented the BBC regularly at high-level corporate events and receptions, and managed the BBC's front-of-house presence at the Orchestra and Chorus's concerts, on a rota basis with the rest of the marketing team. In addition to my classical music specialism, I worked on a number of pan-BBC events including: - working on a press launch for Strictly Come Dancing in 2013 - assisting media at the Doctor Who World Tour in Cardiff in 2014 - managing media, guests and talent at the Wales Sport Awards 2013 and 2014 - providing publicity and marketing support for BBC Cardiff Singer of the World in 2011 and 2013, and launching their new website in 2015 - managing VIPs and media at BBC Proms in the Park in Wales, every year from 2011-2014. As part of my continuing professional development, I worked in the BBC Radio 3 and Classical Music TV publicity team for a two-week placement; and have also shadowed BBC Radio Wales production teams as a researcher. I also occasionally worked on other BBC Cymru Wales TV and radio projects as required. In March 2015 I left BBC NOW to work with the BBC Proms and BBC Performing Groups publicity team - initially on a 9-month secondment.

• Audience Line - BBC National Orchestra of Wales

  • Feb 2010 - Jun 2011

  Whilst studying for my MA, I worked part-time in BBC National Orchestra of Wales's in-house Audience Line, which aims to offer exceptional customer service to our audiences. This position introduced me to the work of the Orchestra, as well as interacting with audiences on a daily basis.



Orchestra of the Age of Enlightenment

• Music
• 1 - 100 Employee

• Communications Intern

  • Feb 2011 - Mar 2011

  A month-long placement in the Communications department, arranged as part of my MA course in Arts Management. This gave me a valuable insight into the marketing and communications of the London-based period orchestra. A month-long placement in the Communications department, arranged as part of my MA course in Arts Management. This gave me a valuable insight into the marketing and communications of the London-based period orchestra.