Growth Strategist @ Flight Performance

• Jul 2023 - Present

We accelerate growth for disruptive brands. Our proprietary model analyses all of your marketing channels, with real-time intelligence to focus on driving meaningful business results over platform performance. Acquire more customers, more profitably, at greater scale with Flight Performance by Flight Story. We accelerate growth for disruptive brands. Our proprietary model analyses all of your marketing channels, with real-time intelligence to focus on driving meaningful business results over platform performance. Acquire more customers, more profitably, at greater scale with Flight Performance by Flight Story.

Advertising Consultant

• May 2021 - Present

Media Buyer

• Jul 2020 - Apr 2021

Fractional CMO

• Jun 2019 - Present

Marketing Consultant

• May 2018 - Present

I help local businesses, eCommerce businesses, and info-marketers generate leads and sales through the use of sales funnels, direct response advertising, and a robust follow-up process that enables clients to fill their pipeline, close more deals and create additional professional relationships. I help local businesses, eCommerce businesses, and info-marketers generate leads and sales through the use of sales funnels, direct response advertising, and a robust follow-up process that enables clients to fill their pipeline, close more deals and create additional professional relationships.

Shareholder/Owner

• Aug 2021 - Nov 2022

Expert Buyer

• May 2021 - Nov 2022

Head of Audience Development

• Feb 2019 - Mar 2020

Establish success for this media company providing authentic and unfiltered perspectives on military and veteran issues. Drive innovation by growing the company’s email lists and generate sales with acquisition, activation, and monetization promotions and strategic partnerships. Generate leads using sales funnels, copywriting, and paid media ads in support of B2B and B2C marketing. Established a 42%+ opt-in rate benchmark for all of Task & Purpose landing pages through relentless A/B testing. Increased monthly advertiser client leads by setting mutually beneficial promotion campaigns. Increase newsletter subscribers by 41% in eight months. Show less

Senior Director of Social Media & Audience Acquisition

• Mar 2017 - Feb 2019

Enhanced clarity of mission for this entertainment and lifestyle media brand representing the military community. Grew the company’s Facebook page from zero to over 1M fans in under two years through innovative partnerships and promotions. Provided vital structure by building, monitoring, and optimizing, ad campaigns for the company, partners, and clients on social ad networks.Managed over $50K monthly in paid media campaigns. Decreased CPC 75% through the implementation of A/B testing images, video, and copy. Increased profitable audiences, which fulfilled client KPI goals. Show less

Social Media Editor + Podcast Producer

• Sep 2014 - Mar 2017

I manage We Are The Mighty's social media channels and I am also a content producer. Responsibilities include: • Optimize content to maximize click-through and engagement on all stories and media.• Identify exceptional posts and apply responsive advertising spends on ad networks, primarily Facebook.• Analyze content performance across social media and home website to identify trends and opportunities, so that I can pitch stories and new angles to the editorial staff and video teams.• Advise/coordinate with internal production teams to create cross-platform content, including animation, illustrations, podcasts and videos.• Producer of the Mandatory Fun podcast. I book guests, research topics, record, produce, promote, and secure sponsors for the show. Show less

Social Media and Content Marketing

• Oct 2012 - Sep 2014

Provided vision and guidance for this leading manufacturer and distributor of electronic music instruments. Initiated Roland’s social media program.

Artist Relations

• Mar 2012 - Mar 2014

Supported the head of Roland's Artist Relations program manage over 400 music artists attached to some of the biggest national and international acts. Duties included helping vet new artists and identifying artist’s rights, clearances, releases and licenses for product sales and marketing initiatives.

Executive Assistant to Managing Partner

• Jan 2011 - Mar 2012

Enabled success for this entertainment law firm providing a wide variety of legal services for clients throughout the United States and the world. Enabled success for this entertainment law firm providing a wide variety of legal services for clients throughout the United States and the world.

Logistics Specialist and Aircraft Technician

• Jun 2003 - Jun 2011

U.S. Navy, Stationed in Japan June 2003 – June 2007 Reserves June 2007 - June 2011 Logistics: Managed inventories of repair parts and general supplies supporting squadron, including procuring, receiving, storing and issuing material and repairing components. Utilized financial accounting and database systems to perform inventory and financial management functions. Leadership: Supervised, qualified, and mentored highly trained personnel with launch and recovery operations on flight deck of USS Kitty Hawk aircraft carrier.Achieved recognition for being the single driving force behind numerous Turnaround and Special Inspections for maintaining full mission combat ready aircraft Honors and Awards: • Letter of Commendation from Fleet Admiral • Letter of Commendation from Commanding Officer • Blue Jacket (Junior Sailor) of the Year Honors • 2 time Blue Jacket of the Quarter Honors • 2 time Plane Captain of the Quarter Honors • Good Conduct Award - Fidelity Zeal Obedience Show less

Interactive Intern / Social Media Intern

• Jul 2010 - Dec 2010

Content contributor and social media coordinator. Boxing and MMA writer for MSG.com’s Fight Club. Content contributor and social media coordinator. Boxing and MMA writer for MSG.com’s Fight Club.

Promotions Intern

• Jul 2009 - Dec 2009

Coordinated radio station promotions on the radio, on the website, and social media channels. Coordinated radio station promotions on the radio, on the website, and social media channels.

Bilingual Customer Service Representative

• Mar 2001 - Jun 2003

Provided over the phone customer service regarding products, billing, and equipment. Provided over the phone customer service regarding products, billing, and equipment.

Assistant Pawn Broker

• 2000 - 2001

Appraised, Negotiated, and sold pawned items. Appraised, Negotiated, and sold pawned items.