Tom Doyle
Director of Marketing & Key Accounts, Frames Data at Jobson Medical Information- Claim this Profile
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Topline Score
Bio
Credentials
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Hubspot Marketing Software
HubSpot AcademyJun, 2017- Nov, 2024 -
Email Marketing Certification
HubSpotAug, 2016- Nov, 2024 -
Email Marketing Certification
HubSpotAug, 2016- Nov, 2024 -
Inbound Certification
HubSpotApr, 2016- Nov, 2024 -
Content Marketing Fundamentals
lynda.comAug, 2015- Nov, 2024 -
SEO Fundamentals
lynda.comAug, 2015- Nov, 2024
Experience
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Jobson Medical Information
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Book and Periodical Publishing
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1 - 100 Employee
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Director of Marketing & Key Accounts, Frames Data
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Mar 2013 - Present
Leader of a team delivering B2B marketing content: ebooks, blog posts, social, video, direct response • Created a robust lead generation strategy • Generated content ideas, assigned writers, and managed master content calendar. Grew blog to over 200 posts, and 1,000 visitors a month. • Authored 4 e-books that have brought in over 700 qualified leads in a year. • Driver of all aspects of key relationships, including license accounts, industry partnerships and software… Show more Leader of a team delivering B2B marketing content: ebooks, blog posts, social, video, direct response • Created a robust lead generation strategy • Generated content ideas, assigned writers, and managed master content calendar. Grew blog to over 200 posts, and 1,000 visitors a month. • Authored 4 e-books that have brought in over 700 qualified leads in a year. • Driver of all aspects of key relationships, including license accounts, industry partnerships and software integrations. • Account lead for all key clients and manager of subscription business, constituting total revenue of ~$4.25 million. • Hubspot; SEO; A/B testing; Facebook advertising; Google AdWords
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Director of Marketing & Circulation, Frames Data
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May 2006 - Mar 2013
In charge of all marketing activities with focus on subscription product revenue growth and partnerships with software vendors. Project manager for key account clients, including major insurance and optical industry web portals. Manage renewal and new business subscription programs including direct mail, telemarketing, trade show, email and website promotions. Highlights include: • Project lead on brand redesign • Product Management: key player in development of new digital products… Show more In charge of all marketing activities with focus on subscription product revenue growth and partnerships with software vendors. Project manager for key account clients, including major insurance and optical industry web portals. Manage renewal and new business subscription programs including direct mail, telemarketing, trade show, email and website promotions. Highlights include: • Project lead on brand redesign • Product Management: key player in development of new digital products and improvement of existing products • Creative direction for promotions, including copy writing and idea generation • Lead contact for new software partnerships • Ongoing weekly forecasting of subscription revenue • Doubled website traffic in 2 years • Doubled electronic subscriptions in 5 years • Resident expert in partner software; first point of contact for new software partners • Concept and execution of the I ♥ My Frames Data online brand loyalty/social marketing program • Promoted from Circulation Manager in August 2008
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Smart + Strong
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Circulation/Operations Director
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Nov 1997 - Apr 2003
• Created niche distribution networks, using direct mail/email promotions and community partnerships • Forecasted production, circulation and distribution expenses • Managed fulfillment, pre-press and fulfillment vendors • Created subscriber billing, renewal and requalification efforts • Promoted from Circulation Marketing Manager to Circulation Director, then to Director of Circulation & Operations • Created niche distribution networks, using direct mail/email promotions and community partnerships • Forecasted production, circulation and distribution expenses • Managed fulfillment, pre-press and fulfillment vendors • Created subscriber billing, renewal and requalification efforts • Promoted from Circulation Marketing Manager to Circulation Director, then to Director of Circulation & Operations
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List Manager/Direct Marketing Program Manager
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Dec 1995 - Nov 1997
Planning, execution and analysis of a direct mail fundraising program. Hired and managed designers and copy writers Database marketing: advised clients on strategic ways of segmenting mailing lists List brokerage and management for catalog, subscription, donor and compiled lists: worked with brokers, and clients, to select mailing lists in line with their marketing goals. Created merge/purge instructions in order to create the most efficient mailing Planning, execution and analysis of a direct mail fundraising program. Hired and managed designers and copy writers Database marketing: advised clients on strategic ways of segmenting mailing lists List brokerage and management for catalog, subscription, donor and compiled lists: worked with brokers, and clients, to select mailing lists in line with their marketing goals. Created merge/purge instructions in order to create the most efficient mailing
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Education
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Baruch College
Marketing/Project Management -
State University of New York at Binghamton
BA, Political Science
Community
