Experience

M1

• United States
• Financial Services
• 100 - 200 Employee

• Acquisition Marketing

  • May 2021 - Present

  - Drive both partner and customer acquisition towards marketing growth goals across the affiliate and influencer partner marketing channel • Outreach, nurture, manage, and evaluate affiliate relationships • Develop and execute affiliate promotions and special offers • Scale and automate the partner marketing programs, implementing CRM solutions to identify, vet, nurture, and grow the program • Maintain and build affiliate and partner communications including: day-to-day email communications, monthly affiliate newsletters, and approving promotional content • Collaborate with Product, Engineering, Data Analytics, Operations, Finance, and Compliance to identify opportunities supporting new user acquisition



bauwatchhaus

• United States
• Luxury Goods & Jewelry

• Founder

  • Jul 2020 - Present

  - Bauwatchhaus curates vintage watches & timepieces inspired by Bauhaus design principles emphasizing simple & clean aesthetic designs with utility. • Architect sales, operations, & marketing strategy • Design systems and processes to streamline operations towards scalability • Achieved profitability within first month of operations - Bauwatchhaus curates vintage watches & timepieces inspired by Bauhaus design principles emphasizing simple & clean aesthetic designs with utility. • Architect sales, operations, & marketing strategy • Design systems and processes to streamline operations towards scalability • Achieved profitability within first month of operations



Acceleration Partners

• United States
• Advertising Services
• 200 - 300 Employee

• Global Lead, Performance Marketing Manager: Uber Eats

  • Dec 2019 - Feb 2021

  Grow the UBER Eats program globally (US, LATAM, EMEA, APAC) by partnering with Websites/Apps/Businesses that can refer new customers and drivers and pay for the results each partnership achieves.• Strategy & Execution – Manage successful programs by developing effective strategies and tactical plans for achieving Uber’s goals and objectives. Prioritize tactics to align with Uber's goals and proactively adjust goals when their scope of work or agenda doesn’t align. Proactively manage project timelines, expectations, and deliverables to ensure seamless execution with optimal results. Ability to identify flags and inefficiencies to further optimize current and future campaigns.• Reporting & Analysis – Oversee account reporting and pacing and communicate performance and provide recommendations to Uber. Provide Uber with regular and ad hoc reporting, analyze data to find opportunities or trends and dig further to understand root causes and solutions. Analyze the performance of marketing campaigns and communicate results and recommendations for future campaigns based on data. Deliver end of month reports tailored to Uber's top priorities and provide presentations with the story clearly illustrated, supported by data driven insights while providing strategic program recommendations.• Team Leadership – Train and develop associates by leading their efforts with the goal to successfully execute effective marketing campaigns. Supervise associate activities with a strong focus on explaining the WHY, manage workloads and delegate tasks while ensuring successful and timely execution of deliverables. Deliver management coaching to associates in order to elevate and grow team capabilities.

• Performance Marketing Manager

  • May 2019 - Nov 2019

  • Manage the US Airbnb Host affiliate program with an emphasis on forging strategic partnerships to drive incremental value • Coach associates with a focus on the WHY behind the strategy to execute effective and sustainable marketing campaignsPrevious Client Work:• Grow the global UBER Rider, Eater, Restaurants Ambassador programs through partnerships with content publishers, influencers, bloggers, and marketing network agencies.• Project Manager for Global UBER Connect platform development, user experience optimization, and roll out in US/CA, APAC, EMEA, LATAM

• Associate Manager Performance Marketing

  • Oct 2018 - Apr 2019



Slickdeals

• United States
• Internet Publishing
• 100 - 200 Employee

• Performance Marketing & Business Development

  • Oct 2017 - Oct 2018

  • Manage top advertiser accounts to execute sales and marketing campaigns such as content promotion, paid media placements, and paid search engine marketing (SEM) to increase advertiser brand identity and revenue • Develop and execute customer acquisition strategies and key triggers to drive incremental revenue and increased lifetime customer value • Lead in Sales Engineering and CRM processes for managing inbound/outbound leads • Designed and implemented a monthly paid subscription based platform to streamline deal submissions and review for hundreds of third party marketplace sellers from Amazon, eBay, Newegg, Rakuten • Created project management tools to streamline team-wide projects, processes, and procedures • Project Manager on outsourcing service including defining scope of work to meet team objectives, training, budgeting, and reporting • Leverage Business Intelligence analytics and data to analyze marketing campaign performance to identify areas of improvement, and provide strategic recommendations for advertisers



StandDesk, Inc.

• Computers and Electronics Manufacturing
• 1 - 100 Employee

• Growth Manager

  • Feb 2017 - Oct 2017

  • Direct management activities within Sales, Marketing, Operations, and Customer Service • Define and initiate process improvement and system implementation projects • Developed inbound and outbound sales programs leading to an increase in revenue by 30% within 3 months • Manage end to end product line strategy and execution including price positioning, competitor analysis, cost/profit analysis, inventory management, warehouse distribution, and E-Commerce platform launch • Collaborate with web developers on optimizing organic and paid SEO through Google Analytics and AdWords to improve website page rankings, click through rates, and conversions • Identify and manage business affiliate partnerships across multiple media platforms including YouTube Influencers, Twitch.tv personalities, E-Sports teams, Reddit, bloggers, and review sites • Direct and approve content creation/design projects including marketing campaigns, product images, product copy, videos, branding, assembly manuals, and published articles



EY

• United Kingdom
• IT Services and IT Consulting
• 700 & Above Employee

• Advisory Risk Consultant

  • Aug 2013 - Jul 2015

  • Analyzed client data to assess business risk, design, and operational effectiveness • Identify controls and processes to determine recommendations for the client • Led meetings with the client to discuss recommendation on improving internal controls and business processes • Developed internal audit testing strategy for controls testing • Managed and supervised other associates in performing walkthroughs and executing controls testing • Projects include internal audit, Sarbanes-Oxley 404, contract risk, government compliance, and operational efficiency



KPMG US

• United States
• Financial Services
• 700 & Above Employee

• Advisory - Risk Consulting Intern - Internal Audit and Contract Compliance Services

  • Jun 2012 - Aug 2012

  • Performed control testing and compliance reviews on royalty statements • Reviewed and audited contractual agreements and other legal documents in multiple languages • Worked simultaneously on entertainment, media, apparel engagements and international based projects • Performed control testing and compliance reviews on royalty statements • Reviewed and audited contractual agreements and other legal documents in multiple languages • Worked simultaneously on entertainment, media, apparel engagements and international based projects



Marsh

• United States
• Insurance
• 700 & Above Employee

• Risk Analyst Intern

  • Jun 2011 - Aug 2011

  • Actively assumed and performed a client representative role through loss-run analyses, policy checking, drafting client transmittal letters, and creating market submissions • Discussed new directions with account managers in assessing risk and deals between brokers, carriers, and clients • Led and organized a team of interns for a presentation competition on the issues of the NRRA Surplus Lines to Marsh colleagues across the U.S., and made organizational-wide recommendations to be implemented