Director of Communication and Marketing

• Sep 2019 - Present

Communications Specialist

• Sep 2015 - Sep 2019

- Coordinate and execute key communication & marketing functions- Website management & design- Social media management- Internal, external & emergency communication- Public relations: copywriting, press release writing, media relations - Brand management- Develop college-related media & communications policies- Event photography- Develop & implement admissions marketing & communication related to recruitment- Content creation for the web & social media in support of marketing campaigns & goals- Assess effectiveness of marketing & communications tactics

Marketing Director

• Jan 2014 - Sep 2015

• Identified marketing opportunities and created strategic tactics accordingly• Developed marketing collateral and sales presentations• Worked with the sales team to elicit feedback used to optimize marketing initiatives• Developed and implemented lead nurturing initiatives • Created content in various formats: blog posts, white papers, videos, infographics, guides, etc.• Managed vendor and partner relationships• Developed inbound marketing strategy• Tracked effectiveness of all initiatives

Marketing Coordinator

• Jul 2009 - Jan 2014

• Wrote one-page industry overview documents• Wrote press releases, and distribute to local media outlets • Managed corporate social media sites: Facebook, Twitter, LinkedIn & Google+• Researched and managed lead generation vendors• Planned and managed company events• Organized a company-wide fundraiser for the WNY Chapter Juvenile Diabetes Research Foundation that raised over $5,000 annually• Managed & assisted with special projects as assigned • Wrote one-page industry overview documents• Wrote press releases, and distribute to local media outlets • Managed corporate social media sites: Facebook, Twitter, LinkedIn & Google+• Researched and managed lead generation vendors• Planned and managed company events• Organized a company-wide fundraiser for the WNY Chapter Juvenile Diabetes Research Foundation that raised over $5,000 annually• Managed & assisted with special projects as assigned

Graduate Assistant

• 2012 - 2013

• Assisted with all integrated marketing communication program marketing efforts• Assisted with public relations (PR) efforts• Managed social media sites including Facebook, Twitter & LinkedIn• Planned recruiting and networking events• Assisted with recruitment efforts• Served as a liaison between students and faculty • Assisted with all integrated marketing communication program marketing efforts• Assisted with public relations (PR) efforts• Managed social media sites including Facebook, Twitter & LinkedIn• Planned recruiting and networking events• Assisted with recruitment efforts• Served as a liaison between students and faculty

Administrative Intern

• Jun 2005 - Jan 2009

- Coordinated attorney meetings- Greeted clients and managed a switchboard- Distributed and tracked mail- Performed basic clerical tasks - Coordinated attorney meetings- Greeted clients and managed a switchboard- Distributed and tracked mail- Performed basic clerical tasks

Intern

• Jun 2008 - Aug 2008

- Attended team creative and traffic meetings- Worked promotional events for clients- Assisted in the digital organization of past accounts- Performed basic clerical tasks - Attended team creative and traffic meetings- Worked promotional events for clients- Assisted in the digital organization of past accounts- Performed basic clerical tasks