Experience

Southwest Electric Co.

• United States
• Utilities
• 1 - 100 Employee

• Marketing Director

  • Feb 2020 - Present

  I manage the marketing team and all of the initiatives it produces. Responsibilities include branding, strategic campaign development, asset design, content creation, digital marketing tactics, trade show management, sales support and budgeting.

• Marketing Initiatives Manager

  • Sep 2017 - Feb 2020

  I established the new marketing department for SWE and led the rebranding of the company, including updating the logo, redesigning the website, updating internal and external documents, designing new sales materials, modernizing the trade show booth and more. My departmental contributions also included producing market analyses, official social media pages, email marketing campaigns, hospitality events and reporting processes as well as improving SEO, data quality and team collaboration across the 7 office locations.SWE offers the electric power industry over 70 years of engineering and design services for custom product development, field services, preventative maintenance and in-house repair. Serving national and international customers, Southwest Electric specializes in custom designed transformers, switchgear, electric motors and field services. Show less



Schneider Electric

• France
• Automation Machinery Manufacturing
• 700 & Above Employee

• Sr. Marketing Specialist

  • 2015 - 2017

  My responsibilities included developing and executing strategic marketing plans that raised brand awareness and grew sales for the top producing business unit in the US market. As a global specialist in energy management with operations in more than 100 countries, Schneider Electric offers integrated energy solutions across multiple market segments. My responsibilities included developing and executing strategic marketing plans that raised brand awareness and grew sales for the top producing business unit in the US market. As a global specialist in energy management with operations in more than 100 countries, Schneider Electric offers integrated energy solutions across multiple market segments.



BancList

• United States
• Financial Services

• Marketing Consultant

  • 2013 - 2016

  I was hired to rebrand the company during its transition from Community Bank List to BancList. During the process, elements updated included the company logo, brand colors, website, documents, sales presentations, literature, email marketing templates and trade show booth components. I served as a member of the executive team and contributed to the new strategic direction of the company. I also represented BancList at industry events and conducted sales presentations online or in-person. BancList.com is a web-based platform that provides bank shareholders and other users the opportunity to negotiate trades directly, which improves the liquidity of the shares and eliminates liability for the bank. Show less



LeadsPedia, Inc.

• United States
• Software Development
• 1 - 100 Employee

• Sales Executive

  • 2014 - 2015

  As part of the sales team during the start-up phase of LeadsPedia, I cultivated leads, provided demonstrations of the product, managed accounts and represented the company at industry events. New customers were engaged through networking, cold calls and referrals. Most of my successful lead collection was credited to trade show booth engagement, but the majority of customer interaction was conducted online. LeadsPedia is a SaaS performance marketing platform bringing Affiliate Management, Lead Distribution, Call Tracking & Routing all into one unified platform. Show less



Bank Director

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Event Coordinator

  • 2011 - 2014

  I served as Bank Director's primary contact for conference attendees. My goal was to ensure their needs were met and their expectations exceeded before, during and after each event. Additionally, I developed and maintained the conference webpages and ecommerce on BankDirector.com and created digital materials that were used on-site. Pieces of my job I particularly enjoyed were creating and implementing strategic projects in addition to running operations during events. Bank Director is an information resource for senior officers and directors of financial institutions. It produces a quarterly magazine, valuable online content and a variety of seminars that educate attendees on important subjects in their field, such as mergers and acquisitions, executive and director compensation, governance issues and audit committees. Show less



Event Logistics, Inc.

• United States
• Events Services
• 1 - 100 Employee

• Operations Coordinator

  • 2009 - 2011

  As Operations Coordinator, I served as the lead for sales and coordination of events at the venue, One Eleven. My position allowed me to design and manage numerous events for an average of 300 attendees. In addition, I assisted with the operation of events for up to 4,000 attendees for clients such as Tractor Supply Company and Iroquois Steeplechase. Event Logistics is a Nashville-based company that specializes in meeting planning, special events, destination management and corporate sponsorships (www.eventlogistics.com). Show less



Music City News Media & Marketing

• Junior Publicist

  • 2007 - 2009

  As a junior publicist, I designed artist and promotional materials in addition to advancing shows, scheduling interviews and collecting reviews. During events, I served as a media representative and artist escort. Music City News Media & Marketing is a public relations firm in the entertainment industry that specializes in country music (www.musiccitymedia.com). As a junior publicist, I designed artist and promotional materials in addition to advancing shows, scheduling interviews and collecting reviews. During events, I served as a media representative and artist escort. Music City News Media & Marketing is a public relations firm in the entertainment industry that specializes in country music (www.musiccitymedia.com).