Kyrie Akerley

Digital Engagement Manager at Vertin
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Contact Information
us****@****om
(386) 825-5501
Location
Granbury, Texas, United States, US
Languages
  • English -

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Credentials

  • CPR
    Red Cross Blood Services
  • Certified Nursing Assistant
    Wisconsin Department of Health Services
  • First Aid
    Red Cross Blood Services

Experience

  • Vertin
    • United States
    • Consumer Services
    • 1 - 100 Employee
    • Digital Engagement Manager
      • Jan 2023 - Present

      The Digital Engagement Manager owns Vertin’s digital marketing strategy and execution in support of company objectives and location marketing efforts. The manager will oversee our digital marketing outreach, engaging with audiences through email campaigns, social media, web sites and online advertising. The manager will collaborate with and supervise the work of any 3rd party agency partners assisting with our digital strategy and execution. The manager will work with other members of the marketing department to promote a positive internal and public image for the Vertin Company in digital media. Show less

  • Kyrie Akerley - Social Media and Digital Marketing Manager
    • Dallas, Texas, United States
    • Social Media and Digital Marketing Manager
      • Aug 2021 - Present

      - Execute all growth marketing efforts for a firm and report the findings to internal and external business partners. - Develop campaigns and create detailed benchmarks to ensure productivity and growth across all digital efforts. - Conduct deep dives within businesses to ensure analytical performance and highlight any issues. - Define and manage the execution of strategic campaigns, ensuring cohesion across marketing efforts. - Execute all growth marketing efforts for a firm and report the findings to internal and external business partners. - Develop campaigns and create detailed benchmarks to ensure productivity and growth across all digital efforts. - Conduct deep dives within businesses to ensure analytical performance and highlight any issues. - Define and manage the execution of strategic campaigns, ensuring cohesion across marketing efforts.

  • Zera Hemp Labs
    • United States
    • Information Services
    • Social Media Specialist
      • Sep 2020 - Aug 2021

      - Work with farmers' to understand the largest learning and testing needs for adoption and usage. - Work to deliver content, product demonstrations, and customer resources to grow the company and brand. - Define marketing strategy to best reach remote farmers nationwide and spearhead communication initiatives. - Cross functionally define the company initiatives with the engineers to grow strategy and product-market fit. - Work with farmers' to understand the largest learning and testing needs for adoption and usage. - Work to deliver content, product demonstrations, and customer resources to grow the company and brand. - Define marketing strategy to best reach remote farmers nationwide and spearhead communication initiatives. - Cross functionally define the company initiatives with the engineers to grow strategy and product-market fit.

  • 2U
    • United States
    • Education Administration Programs
    • 700 & Above Employee
    • Social Media Coordinator
      • Mar 2019 - Sep 2020

      - Manage and create all social media content and campaigns for the channels of over 20 partnering universities. - Monitor metrics, KPIs, and impressions to target potential students and consumers. - Ensure social campaigns and digital marketing efforts align with brand requirements. - Manage and create all social media content and campaigns for the channels of over 20 partnering universities. - Monitor metrics, KPIs, and impressions to target potential students and consumers. - Ensure social campaigns and digital marketing efforts align with brand requirements.

  • Metropolitan State University of Denver
    • United States
    • Higher Education
    • 700 & Above Employee
    • Communication and Social Media Coordinator
      • Jun 2018 - Mar 2019

      Metropolitan State University of Denver (MSU Denver) Communication and Social Media Coordinator, Denver, CO • Develop, plan, track, and execute a communication content calendar across all of Student Affairs • Execute digital brand marketing through various online social media platforms to enhance engagement • Work cross-functionally to ensure social, print, and email newsletter communications are aligned with the overall MSU Denver brand and the brand voice being presented to various stakeholders • Establish best practices and optimization strategies for social media accounts across various departments Show less

  • Colorado State University
    • United States
    • Higher Education
    • 700 & Above Employee
    • Director of Marketing Strategy
      • Jun 2017 - May 2018

      I personally monitored the spending of a $30,000 budget for various marketing materials and expenses. I worked to create brand strategies focusing on consistent messaging using paid and unpaid marketing. I managed multiple project accounts at one time with internal, external, and third party companies. I monitored and follow the marketing process from the initial concept to the production. Purchased, managed, and defined reach through social media advertising (i.e. Facebook, Snapchat, Instagram, and Twitter). I was responsible for creating and initiating the overall execution of the brand voice on and off campus. Show less

    • SLiCE Marketing and Public Relations Coordinator
      • Nov 2014 - May 2017

      I was responsible for assisting the Marketing Director in presentations, social media, and news letters. I had to work independently on the presentations as well as the social media. I was responsible for creating the News Letters and distributing them to Colorado State organizations and deciding what content goes into them.

  • The Odyssey Group
    • Fort Collins, Colorado Area
    • Marketing Director
      • Jul 2015 - May 2016

      I worked for the Colorado State University division of the Odyssey Online. I was in charge of daily social media posts, creative tactics, as well as marketing strategies. I managed a staff of writers in order to ensure consistency and timeliness when publishing articles. My tasks also included, but was not limited to, keeping statistics about viewership, keep up-to-date knowledge of trending topics, and keep open communication between the Colorado State University division and the New York Headquarters. Show less

  • Call-A-Ram
    • Fort Collins, Colorado Area
    • Student Caller
      • Jan 2015 - Nov 2015

      I worked with alumni and Donors to raise funds for the university as a whole as well as specific colleges or organizations within Colorado State University. I responsibly handled transfers of funds from alumni to the university accounts, including credit card information and personal information. I personally raised over $25,000 dollars for the university in a 9 month period and was ranked number one caller on the basis of donation amount for 5 months. I worked with alumni and Donors to raise funds for the university as a whole as well as specific colleges or organizations within Colorado State University. I responsibly handled transfers of funds from alumni to the university accounts, including credit card information and personal information. I personally raised over $25,000 dollars for the university in a 9 month period and was ranked number one caller on the basis of donation amount for 5 months.

Education

  • Colorado State University
    Journalism and Meda Communication Bachelor's Degree, Advertising, Applied Communication, and Digital Marketing
    2014 - 2018
  • Homestead High School
    High School
    2010 - 2014

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