Experience

Utah Office of Tourism

• United States
• Advertising Services
• 1 - 100 Employee

• Director of Marketing and Communications

  • Oct 2022 - Present



Health Catalyst

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Vice President Marketing and Communications

  • Aug 2019 - Jan 2022

  • Directed a team of ten professionals executing B2B marketing programs including: brand, public relations, communications, demand generation, events, webinars, campaigns, content, digital, and social. • Engaged target customers across paid, earned, and owned channels engaging 21k leads, influencing 160 sales opportunities, and driving 22% year-over-year growth. • Led strategic engagements with 9 analyst groups, hosting 200 briefings and securing coverage in 50 publications. • Cultivated relationships with a 40-person sales team, developing targeted selling strategies for new and existing accounts. • Accountable for a $7 million budget and reported to the Chief Marketing Officer. Show less



Intermountain Health

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Director of Marketing and Communications

  • Aug 2018 - Aug 2019

  • Led a diverse team accountable for a portfolio of system-wide programs and business units at an $8B annual revenue integrated health system. • Reimagined the segmentation, targeting, brand positioning and storytelling of the children’s hospital, increasing referrals by 20%.• Pioneered a cross-functional content marketing team, launching the first blog and email marketing program and building the largest social media following in our market.• Served on the children’s hospital executive management team consulting on all issues affecting internal and external stakeholders, crisis communications, operations, and business strategy.• Partnered with media relations team to pitch and place earned coverage in local and national media, resulting in an average $100K estimated value each month. Show less

• Marketing Communications Manager

  • Aug 2012 - Aug 2018

• Digital Marketing Consultant

  • Jul 2011 - Aug 2012



Associated Food Stores

• United States
• Wholesale
• 500 - 600 Employee

• Marketing and Communications Specialist

  • Sep 2008 - Dec 2010

  • Executed marketing campaigns to drive growth for a $1.6B annual revenue CPG wholesaler with more than 500 retail locations across eight western states. • Implemented a new web and content marketing program resulting in 20 new websites, a 30% increase in online coupon usage, and over $250K cost savings in first year. • Created marketing plans and executed over 50 public relations events in key markets. • Executed marketing campaigns to drive growth for a $1.6B annual revenue CPG wholesaler with more than 500 retail locations across eight western states. • Implemented a new web and content marketing program resulting in 20 new websites, a 30% increase in online coupon usage, and over $250K cost savings in first year. • Created marketing plans and executed over 50 public relations events in key markets.



Self-employed

• Salt Lake City, Utah

• Marketing Strategist

  • Aug 2004 - Sep 2008

  Strategic consulting on varied marketing, brand, and communication projects and initiatives. Clients included: Children’s Miracle Network, O.C. Tanner, Warner Bros. Pictures, Sundance Channel, Segway. Strategic consulting on varied marketing, brand, and communication projects and initiatives. Clients included: Children’s Miracle Network, O.C. Tanner, Warner Bros. Pictures, Sundance Channel, Segway.