Experience

Nile Projects & Trading Co.

• Egypt
• Motor Vehicle Manufacturing
• 300 - 400 Employee

• Luxury Brands Buyer

  • Jan 2022 - Present



Beymen Group

• Türkiye
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Senior Fashion Buyer

  • Aug 2018 - Nov 2021

  Handling all buying and planning for Women and Men's Categories at Beymen Cairo Handling all buying and planning for Women and Men's Categories at Beymen Cairo



Amazon

• United States
• Software Development
• 700 & Above Employee

• Instock Manager - Softlines

  • Mar 2018 - Jul 2018



Souq.com

• United Arab Emirates
• Technology, Information and Internet
• 700 & Above Employee

• Senior Fashion Buyer

  • Feb 2017 - Mar 2018

  a wholly owned company by Amazon.com a wholly owned company by Amazon.com



ZOLA Consulting

• Egypt
• Business Consulting and Services

• Associate Consultant (Part-time)

  • Sep 2015 - Jan 2017

  Working closely with the head consultant in providing strategic consultation and support services for retail companies to reach their potential, including: • Fashion Buying and Merchandising • E-commerce and Start-ups Development • Staff Training and Retail Operations Development • Annual Business Financial Planning and Budgeting • Targeted Strategic Marketing and New brands acquisition Working closely with the head consultant in providing strategic consultation and support services for retail companies to reach their potential, including: • Fashion Buying and Merchandising • E-commerce and Start-ups Development • Staff Training and Retail Operations Development • Annual Business Financial Planning and Budgeting • Targeted Strategic Marketing and New brands acquisition



Ra Sport

• Egypt

• Brand Manager ( GEOX)

  • Apr 2014 - Oct 2014

  achieve targeted and increase sales for Geox in Egypt, Improve stock turns, merchandise and assortment planning, Buying assortment for Egypt during Geox sales campaigns, Improve gross margins, undertake sales forecasting and monitoring inventory levels, ensure proper allocation of merchandise based on sales trends and demand, follow up on shipments and proper delivery dates of products, conduct a yearly business plan, monitor the brand’s PNL, undertake pricing activities for brands based on pre-defined markups, participate in setting sales targets, adherence of visual merchandising standards, enhance brand promotion and marketing activities, maintain relationships with key personnel of licensees and contract/ terms negotiation. Show less



Jumia Egypt

• Egypt
• Retail
• 700 & Above Employee

• Fashion Buyer / Category Manager

  • Jan 2013 - Apr 2014

  • Planning, sourcing and development of a well performing assortment in a category mainly on consignment without inventory risks.• Responsible for all women’s apparel and footwear buying and building a relevant and profitable product range offer.• Implementing a pricing strategy for all women’s fashion category, budget allocation for different categories in women’s fashion for a well performing SKUs, maintain a good conversion rate for different categories.• Strong negotiation skills with vendors to optimize the assortment profit margin,handling international accounts of fashion suppliers, going to buying trips. • Promotion management and ensure the best visibility to the brands portfolio in collaboration with the Commercial Planning Department.• Very good knowledge about e-commerce processes and operations and engaged in all the processes from getting the product till having it online. Show less

• Junior Fashion Buyer

  • Aug 2012 - Dec 2012

  Supplier/ vendor relationship management, preparation, conducting and post processing of meetings, following up with suppliers on documentation and purchase orders, ensure that suppliers deliveries are on a timely manner with no errors, market research to define latest trends of fashion.



Soccer United

• United States
• Entertainment Providers
• 1 - 100 Employee

• Product Development Specialist

  • Jan 2012 - Jul 2012

   Responsible for all Apparel purchases, follow ups and details that takes place with the suppliers. Sourcing Apparel suppliers. Provide support to employees working on the product in production, quality control and to the design. Evaluate market trends and suggest new product development or changes to the existing product line.

• Assistant Brand Manager

  • Oct 2011 - Jan 2012

   Taking responsibility for executing projects and initiatives that support the broader short and long-term marketing strategy. Ensuring correct execution of brand guidelines in retail environment of (Al Ahly Official Store), products, ATL & BTL communication. Working with designer on consistent products and packaging designs that fulfill brand guidelines.  Developing communication content and acting as a creative for all marketing campaigns ideas and initiatives Developing and executing promotional initiatives to profitably increase sales within budgeted parameters. Handle all trade marketing activities  Evaluating promotions & launches. Show less

• Demand and Supply Planner

  • Jul 2011 - Oct 2011

   Established and created Demand planning reports, Supply planning reports and Monitoring reports in Supply Chain department Implement a detailed monthly Sales Analysis Report for Al Ahly Official Stores branches Monthly Business Review presentation for the Boards meeting



Orascom Development Holding

• Switzerland
• Leasing Real Estate
• 1 - 100 Employee

• Corporate Marketing Executive

  • Oct 2009 - Jan 2011

  Handle marketing plan campaigns, sponsorships planning and execution and Corporate Social Responsibility. Communicate with outside advertising agencies on ongoing advertising materials. Follow up the production of marketing materials including (Corporate templates, Collaterals, Giveaways, Brochures, corporate newsletter, online material and mainly any material communicating "Orascom Development" logo) and dealing with designers and print houses. Handle marketing plan campaigns, sponsorships planning and execution and Corporate Social Responsibility. Communicate with outside advertising agencies on ongoing advertising materials. Follow up the production of marketing materials including (Corporate templates, Collaterals, Giveaways, Brochures, corporate newsletter, online material and mainly any material communicating "Orascom Development" logo) and dealing with designers and print houses.



EFG Hermes

• Egypt
• Financial Services
• 200 - 300 Employee

• Summer trainee (Asset Management Department)

  • Jul 2008 - Aug 2008

  Responsibilities: assisting financial analysts, presenting the summary of EFG regional monthly issue, analyzing and dealing with financial statements, examining economic and various industries annual reports. Responsibilities: assisting financial analysts, presenting the summary of EFG regional monthly issue, analyzing and dealing with financial statements, examining economic and various industries annual reports.



DHL

• Germany
• Transportation, Logistics, Supply Chain and Storage
• 700 & Above Employee

• Summer trainee (IT Department)

  • Sep 2007 - Oct 2007

  Responsibilities: provide coordination with DHL Egypt departments, gathering of computers information, joining of PCs to domain, update country corporate intranet site. Responsibilities: provide coordination with DHL Egypt departments, gathering of computers information, joining of PCs to domain, update country corporate intranet site.