Experience

AGL Shoes

• Italy
• Apparel & Fashion
• 1 - 100 Employee

• Business Development Manager

  • Jul 2020 - Present

  AGL is a premium contemporary brand, made by women for women, merged with the heart of Italian mastery and handmade craftsmanship. I was appointed to direct daily Retail & Wholesale operations in France, orchestrating forward-thinking strategies to accomplish expansion goals and commercial growth acceleration. Identified new routes to expand the business scope, established and delivered business strategy, developed systems and procedures to improve operational quality and teams efficiency, increasing sales by 50% each season (lined up with pre-covid business volume). Opened 2 retail corners in Paris: Galeries Lafayette and Printemps (research, business planning, contract negotiation, talent recruitment, buying & merchandising, management, training and staff development, performance and financial records analysis). By process reviewing, change management, independent retail network re-structuring and development, captured 63% in wholesale revenue growth, successfully increased number of existing accounts by 50%, strategically identified and converted 9 new wholesale account opportunities in Paris in 3 seasons. Show less



Stuart Weitzman

• United States
• Retail
• 300 - 400 Employee

• Country General Manager - Merchandiser

  • Jun 2006 - Jul 2019

  As Commercial Director France for both Retail & Wholesale, I was responsible for new market development, defining business strategies and roadmaps to implement and establish the Stuart Weitzman brand in France, Belgium and International POS. By employing my expertise in brand development, I successfully translated customer needs, trends and requirements into profitable campaign ideas. I strengthened revenue opportunities by developing tailor-made strategies based on industry and market knowledge, price points, competitor analysis, building and selecting collections. With my brand building and business development strategies, I significantly increased Stuart Weitzman’s sales territory positioning. Initiated and elevated new business opportunities and generated company growth in France and Belgium for 13 consecutive years. Built and nurtured successful relationships with over 120 retailers in France and abroad by employing key bid account management skills. Exceeded sales goals, resulting in wholesale accounts representing 50% of the Stuart Weitzman business in France. Supported company retail business in France (5 Mono-brand shops). Sought retail premises in high footfall locations for optimal brand visibility. Managed construction projects, cultivated positive relationships with realtors, construction management, contractors and architects, aligning priorities, goals and objectives. Negotiated Shop in Shop contracts with international department stores (Bon Marché, Printemps, Galeries Lafayette). Identified potential franchising partners, led winning negotiations, resulting in acquiring franchise contracts. Set up and oversaw retail operations through recruiting, training and developing staff, buying (monitored local fashion market in France to ascertain current trends and meet French clientele demand), marketing (collaborated with department stores and implemented comprehensive strategy to raise brand awareness and interest), data analysis and reports. Show less



Showroom Concorde

• Paris

• Showroom Director

  • Feb 2004 - Jul 2006

  Owned delivery of outstanding operational and commercial Multi-brand luxury shoe designer Showroom standards (Moschino, Paul & Joe, Alberta Ferretti), resulting in handling network of 200 clients. Promoted branding initiatives through targeted collections marketing and mapping, maximising customer outreach. Analysed collections to identify customer trends, maintained currency on industry direction and developments, strengthening selected collections and service knowledge. Implemented visionary selling campaign to increase showroom footfall. Led, mentored and developed a talented showroom team of three representatives, providing ongoing opportunities to continue professional development. Monitored and analysed sales reports, enabling diligent financial assessment. Show less



D2D Decoration

• Valence

• Junior Product Manager

  • Jun 2002 - Feb 2004

  Defined product vision, strategy and roadmap of new and existing products to facilitate building collection and buying. Produced and implemented product positioning strategies, including product specifications to ensure product introduction success. Conceptualised and deployed enhanced product features and optimised implementation for use in marketing strategies. Coordinated and executed product launches including promotional and marketing strategies. Determined customers' needs and desires, identifying research required to adequately obtain market information. Monitored market trends and competitor performance and analysed gaps to update promotional strategies and maximise sales. Show less



Robert Clergerie

• Romans sur Isere

• Retail coordinator ( maternity cover)

  • 2001 - 2001

  Handled day-to-day business operations from managing 10 directly owned and franchisees shops in France to identifying potential process improvements for smooth company running. Oversaw delivery procedures, assessing demand and ensuring effective ordering processes to maximise profits. Monitored operational performance through targeted data assessment, supervised execution of data analysis and reports. Evaluated operational performance and service processes to generate targeted improvement strategies and increase revenue opportunities. Provided effective solutions to problematic situations, ensuring efficient and systematic business operating and optimum profitability. Show less



ADN-Shoe Manufacturing

• France

• Commercial Director & Studio Coordinator

  • Feb 1995 - Aug 2000

  My role at ADN was to develop, plan and implement commercial plans and strategies for a luxury woman shoe manufacturer. Led team of three commercial agents for France and Belgium, whilst supporting design studios including collection construction (in-house Alexandre Narcy brand and fashion brands: Hermes, Givenchy, Saint Laurent, Michel Vivien, Nina Ricci, Givenchy, Lanvin, Christian Lacroix, Madeleine Vionnet). Managed multi-brand network, conducted prospect clientele research, producing detailed business plans for improved commercial opportunities and expansion. Researched, created and distributed impactful press releases to targeted media (Vogue, Elle, Figaro), heightening brand awareness and exposure. Cultivated strategic sales and merchandising initiatives to accelerate commercial growth and best-meet company objectives. Successfully managed Alexandre Narcy store in Paris and oversaw 30 multi-brand stores across France and Belgium. Nurtured relationships with fashion houses, led teams in pre-fashion show activities such as product modification, retro-planning, quotations and quantity. Show less