Matt Weatherbee
Director of Sales Marketing at Call to Arms Brewing Company- Claim this Profile
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Bio
Experience
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Call to Arms Brewing Company
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United States
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Food and Beverage Services
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1 - 100 Employee
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Director of Sales Marketing
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Oct 2020 - Present
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River North Brewery
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United States
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Food and Beverage Services
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1 - 100 Employee
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Brand Manager, Sales Representative, Event Coordinator
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Jan 2019 - Sep 2020
Brand Manager, Sales Representative, EventsManager-Utilized cold calling, networking and relationshipbuilding to build strong relationships with buyers at keyon and off premise and chain accounts-Developed strategic geographic sales routes tomaximize time and efficiency in various territories-Worked directly with Breakthru Beverage Distributorreps through sales meetings, ride-a-longs and dailyterritory recaps-Planned and executed festivals and promotionalevents throughout Colorado-Assisted in developing and presenting Annual BusinessPlan to distributor for 2020 growth projections Show less
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Sales Representative
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Jan 2018 - Sep 2020
-Brand Manager, Sales Representative, EventsManagerRiver North Brewery, Denver, CO-Utilized cold calling, networking and relationshipbuilding to build strong relationships with buyers at keyon and off premise and chain accounts-Developed strategic geographic sales routes tomaximize time and efficiency in various territories-Worked directly with Breakthru Beverage Distributorreps through sales meetings, ride-a-longs and dailyterritory recaps-Planned and executed festivals and promotionalevents throughout Colorado-Assisted in developing and presenting Annual BusinessPlan to distributor for 2020 growth projections Show less
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Mountain Toad Brewing, LLC
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United States
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Food and Beverage Manufacturing
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1 - 100 Employee
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Brand Manager
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May 2013 - Dec 2018
Brand Manager, Event Planner, Outside Sales -Developed and executed strategic growth plan to develop key draft accounts, resulting in increased traffic to tasting room, maximizing profit margin -Successfully managed draft accounts resulting in a robust portfolio of accounts and developed program to track success of draft program -Successfully planned and executed over 50 fundraising events, resulting in nearly $60k in donations to charities and fundraisers in Jefferson county -Managed employees and nurtured positive company culture resulting in a zero percent attrition rate over four years Show less
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Golden Bike Shop
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Sporting Goods
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1 - 100 Employee
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Retail Sales, Bicycle Mechanic
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2012 - 2016
Retail Sales/Bike Mechanic, Golden Bike Shop; Golden, CO • Utilized product knowledge and tech clinics to sell $89k for the shop in 2015 as a one day a week employee. • Sold an average of one complete bike out of stock every shift during 20014-20015 seasons. • Promoted shop house brands through races, community events and demos. • Proficient in troubleshooting and maintenance of most modern bicycles. • Inventory and line planning. Fulfilling orders for bicycles, components and accessories Show less
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Golden City Brewery
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United States
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Food and Beverage Services
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1 - 100 Employee
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General Manager, Event Planner
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Sep 2010 - Jul 2012
General Manager, Brewer’s Apprentice, Outside Sales, Golden City Brewery • Managed all on and off premise draft and bottle accounts, ultimately leading to packaging and distribution of cans. • Successfully planned and executed six fundraising events resulting in $5,800. raised for charities local to Jefferson County. • Human resources. Payroll, scheduling, interviewing and training employees. • Brewery operations. Apprentice in a commercial craft brewery, 10 barrel system. General Manager, Brewer’s Apprentice, Outside Sales, Golden City Brewery • Managed all on and off premise draft and bottle accounts, ultimately leading to packaging and distribution of cans. • Successfully planned and executed six fundraising events resulting in $5,800. raised for charities local to Jefferson County. • Human resources. Payroll, scheduling, interviewing and training employees. • Brewery operations. Apprentice in a commercial craft brewery, 10 barrel system.
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COUNTRY Financial®
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United States
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Insurance
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700 & Above Employee
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Insurance and Financial Representative
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Jan 2009 - Jun 2010
Licensed Property & Casualty, Life and Health, Series 6 and 63 - state of Colorado. Licensed Property & Casualty, Life and Health, Series 6 and 63 - state of Colorado.
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FasTracKids International
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United States
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Primary and Secondary Education
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100 - 200 Employee
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International Marketing Manager
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Jun 2007 - Jul 2008
International Marketing Manager, FasTracKids International • Managed entire sales cycle from initial contact, qualification of prospects to the sale of a franchise. • Advised franchisees domestically and internationally about start-up costs, business plans and marketing scenarios. • Focused on client retention, satisfaction and negotiation of new license agreements. • Purchased media and developed strategies to generate leads. Executed presentations at trade shows. International Marketing Manager, FasTracKids International • Managed entire sales cycle from initial contact, qualification of prospects to the sale of a franchise. • Advised franchisees domestically and internationally about start-up costs, business plans and marketing scenarios. • Focused on client retention, satisfaction and negotiation of new license agreements. • Purchased media and developed strategies to generate leads. Executed presentations at trade shows.
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Denver Newspaper Agency
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Newspaper Publishing
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100 - 200 Employee
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Account Executive, Media Consultant
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Nov 2004 - Jun 2007
Account Executive/Media Consultant, Denver Newspaper Agency • Grew territory from $325k in annual sales to over $750k in annual sales in 2006. • Created and implemented comprehensive sports marketing programs resulting in meeting and exceeding monthly, and quarterly sales goals in 2005 and 2006. • Attended local functions to network and build rapport within assigned territory. • Effectively managed ad copy and design from conception to press. Account Executive/Media Consultant, Denver Newspaper Agency • Grew territory from $325k in annual sales to over $750k in annual sales in 2006. • Created and implemented comprehensive sports marketing programs resulting in meeting and exceeding monthly, and quarterly sales goals in 2005 and 2006. • Attended local functions to network and build rapport within assigned territory. • Effectively managed ad copy and design from conception to press.
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Education
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University of Pittsburgh
Bachelor's degree, Communication and Media Studies