Senior Product Manager, Consumer Web & SEO

• Jan 2021 - Present

Senior SEO Manager

• Nov 2018 - Jan 2021

Slice is the only technology platform that partners with local pizzerias to make ordering authentic, handcrafted pizza easily accessible to people in all 50 states. Built with a focus on loyalty, Slice is dedicated to helping independent pizzerias compete with big pizza chains by offering simple online ordering technology, personalized in-store marketing, and customized digital ads. With Slice, not only can customers find authentic pizza close by, they can now order from their favorite… Show more Slice is the only technology platform that partners with local pizzerias to make ordering authentic, handcrafted pizza easily accessible to people in all 50 states. Built with a focus on loyalty, Slice is dedicated to helping independent pizzerias compete with big pizza chains by offering simple online ordering technology, personalized in-store marketing, and customized digital ads. With Slice, not only can customers find authentic pizza close by, they can now order from their favorite, hard-to-get-a-hold-of, mom and pop pizzeria easily by visiting SliceLife.com or downloading the Slice iOS or Android app. And checkout is made quick and simple through stored payment and Apple Pay. Because eating real pizza should be really easy.

Product Manager, SEO / SEO Manager

• Oct 2016 - Nov 2018

Online retailer of home decor, furniture, bedding, and other goods. Managed the SEO product and a team of 5 SEO Strategists. Drove organic growth by developing, prioritizing, and executing the SEO roadmap by working with a dedicated 6 person SEO engineering team to build features and internal tools. Coordinated with the Product organization to ensure adherence to SEO best practices. Evangelized the latest industry changes and trends to foster company-wide support. - Initiated the… Show more Online retailer of home decor, furniture, bedding, and other goods. Managed the SEO product and a team of 5 SEO Strategists. Drove organic growth by developing, prioritizing, and executing the SEO roadmap by working with a dedicated 6 person SEO engineering team to build features and internal tools. Coordinated with the Product organization to ensure adherence to SEO best practices. Evangelized the latest industry changes and trends to foster company-wide support. - Initiated the AMP (accelerated mobile pages) project resulting in a XX% visits and conversion lift (Hackathon 2017 winner), and received a mention at the Google Chrome Dev Summit 2017. - Rallied support for a mobile-first culture by working with the Product organization to prepare the mobile website for the Google mobile-first index by ensuring content parity between devices, page speed, and improving user experience. - Developed unique-content strategy in collaboration with the Content team to capture rich SERP - features. - Owned the User Generated Content product with a focus on increasing product reviews through the creation of the “Rewards for Reviews” program, improving review rate by X%. - Identified opportunities for increased bot crawl efficiency through analyzing bot logs resulting in improved page indexation rates from XX to XX%. Show less Online retailer of home decor, furniture, bedding, and other goods. Managed the SEO product and a team of 5 SEO Strategists. Drove organic growth by developing, prioritizing, and executing the SEO roadmap by working with a dedicated 6 person SEO engineering team to build features and internal tools. Coordinated with the Product organization to ensure adherence to SEO best practices. Evangelized the latest industry changes and trends to foster company-wide support. - Initiated the… Show more Online retailer of home decor, furniture, bedding, and other goods. Managed the SEO product and a team of 5 SEO Strategists. Drove organic growth by developing, prioritizing, and executing the SEO roadmap by working with a dedicated 6 person SEO engineering team to build features and internal tools. Coordinated with the Product organization to ensure adherence to SEO best practices. Evangelized the latest industry changes and trends to foster company-wide support. - Initiated the AMP (accelerated mobile pages) project resulting in a XX% visits and conversion lift (Hackathon 2017 winner), and received a mention at the Google Chrome Dev Summit 2017. - Rallied support for a mobile-first culture by working with the Product organization to prepare the mobile website for the Google mobile-first index by ensuring content parity between devices, page speed, and improving user experience. - Developed unique-content strategy in collaboration with the Content team to capture rich SERP - features. - Owned the User Generated Content product with a focus on increasing product reviews through the creation of the “Rewards for Reviews” program, improving review rate by X%. - Identified opportunities for increased bot crawl efficiency through analyzing bot logs resulting in improved page indexation rates from XX to XX%. Show less

SEO Program Manager

• Mar 2014 - Oct 2016

Retailers of outdoor gear and apparel (Backcountry, Competitive Cyclist, Steep & Cheap, BergFreunde, and others). Drove customer acquisition by defining and prioritizing the SEO roadmap. Collaborated with Product, Engineering, UX, and Content teams to implement feature updates. Conducted audits and managed SEO analytics to identify growth opportunities for updates to on-page factors, technical SEO features, and content additions. Ensured that product, content, and marketing releases met… Show more Retailers of outdoor gear and apparel (Backcountry, Competitive Cyclist, Steep & Cheap, BergFreunde, and others). Drove customer acquisition by defining and prioritizing the SEO roadmap. Collaborated with Product, Engineering, UX, and Content teams to implement feature updates. Conducted audits and managed SEO analytics to identify growth opportunities for updates to on-page factors, technical SEO features, and content additions. Ensured that product, content, and marketing releases met SEO requirements. Educated cross-departmentally on SEO best practices. - Developed an internal SEO tool using R, utilizing Adobe Site Catalyst and Causal Impact to predict counterfactuals for SEO tests and enhancements to assist with measuring results and making more informed decisions. - Conducted cross-list SKU analysis to measure the impact of executing unique content strategy across owned brands for improved SERP saturation to reveal multi-million dollar annual revenue opportunities. - Directed the enhancement of content rich brand pages to improve engagement and capture branded search terms. - Collaborated with the Germany team to complete a comprehensive SEO audit for international brand BergFreunde. - Ensured SEO compliance during closure of the Dogfunk brand and various site-wide redesigns. Show less Retailers of outdoor gear and apparel (Backcountry, Competitive Cyclist, Steep & Cheap, BergFreunde, and others). Drove customer acquisition by defining and prioritizing the SEO roadmap. Collaborated with Product, Engineering, UX, and Content teams to implement feature updates. Conducted audits and managed SEO analytics to identify growth opportunities for updates to on-page factors, technical SEO features, and content additions. Ensured that product, content, and marketing releases met… Show more Retailers of outdoor gear and apparel (Backcountry, Competitive Cyclist, Steep & Cheap, BergFreunde, and others). Drove customer acquisition by defining and prioritizing the SEO roadmap. Collaborated with Product, Engineering, UX, and Content teams to implement feature updates. Conducted audits and managed SEO analytics to identify growth opportunities for updates to on-page factors, technical SEO features, and content additions. Ensured that product, content, and marketing releases met SEO requirements. Educated cross-departmentally on SEO best practices. - Developed an internal SEO tool using R, utilizing Adobe Site Catalyst and Causal Impact to predict counterfactuals for SEO tests and enhancements to assist with measuring results and making more informed decisions. - Conducted cross-list SKU analysis to measure the impact of executing unique content strategy across owned brands for improved SERP saturation to reveal multi-million dollar annual revenue opportunities. - Directed the enhancement of content rich brand pages to improve engagement and capture branded search terms. - Collaborated with the Germany team to complete a comprehensive SEO audit for international brand BergFreunde. - Ensured SEO compliance during closure of the Dogfunk brand and various site-wide redesigns. Show less

SEO Manager

• Feb 2013 - Mar 2014

National online and mobile food-ordering and delivery marketplace (Seamless.com & Grubhub.com). Developed and executed SEO strategy, including campaign ideation, requirement documentation, and project management. Conducted site audits, including link, site architecture, and competitive analysis. Oversaw ongoing evaluation of keyword, content, meta data, and campaign tracking. Acted as the primary organic traffic analyst for Seamless.com. Collaborated with the Grubhub team during the… Show more National online and mobile food-ordering and delivery marketplace (Seamless.com & Grubhub.com). Developed and executed SEO strategy, including campaign ideation, requirement documentation, and project management. Conducted site audits, including link, site architecture, and competitive analysis. Oversaw ongoing evaluation of keyword, content, meta data, and campaign tracking. Acted as the primary organic traffic analyst for Seamless.com. Collaborated with the Grubhub team during the merger to align SEO programs. Provided cross-departmental training to educate employees on SEO. - Improved organic traffic by X% Y/Y, from XX% to XX% of overall traffic, and maintained double digit Y/Y revenue growth. - Evangelized the importance of site speed in an emerging mobile-first landscape by conducting a site speed audit and working with Product to implement recommendations. - Implemented and scaled dynamically generated browse pages using a CMS to extend reach to key geographies. Show less National online and mobile food-ordering and delivery marketplace (Seamless.com & Grubhub.com). Developed and executed SEO strategy, including campaign ideation, requirement documentation, and project management. Conducted site audits, including link, site architecture, and competitive analysis. Oversaw ongoing evaluation of keyword, content, meta data, and campaign tracking. Acted as the primary organic traffic analyst for Seamless.com. Collaborated with the Grubhub team during the… Show more National online and mobile food-ordering and delivery marketplace (Seamless.com & Grubhub.com). Developed and executed SEO strategy, including campaign ideation, requirement documentation, and project management. Conducted site audits, including link, site architecture, and competitive analysis. Oversaw ongoing evaluation of keyword, content, meta data, and campaign tracking. Acted as the primary organic traffic analyst for Seamless.com. Collaborated with the Grubhub team during the merger to align SEO programs. Provided cross-departmental training to educate employees on SEO. - Improved organic traffic by X% Y/Y, from XX% to XX% of overall traffic, and maintained double digit Y/Y revenue growth. - Evangelized the importance of site speed in an emerging mobile-first landscape by conducting a site speed audit and working with Product to implement recommendations. - Implemented and scaled dynamically generated browse pages using a CMS to extend reach to key geographies. Show less

SEO Analyst

• Jun 2012 - Feb 2013

Lead generation & sales for consumer brands (CableTV.com). Worked on a team to increase organic traffic by executing SEO initiatives for CableTV.com. Performed keyword research, external link building, internal linking, and monitored site metrics to identify new opportunities. - Executed link building strategy, including outreach, campaign creation, and reporting. - Developed content strategy for geography pages to capture external search volume with local intent. Lead generation & sales for consumer brands (CableTV.com). Worked on a team to increase organic traffic by executing SEO initiatives for CableTV.com. Performed keyword research, external link building, internal linking, and monitored site metrics to identify new opportunities. - Executed link building strategy, including outreach, campaign creation, and reporting. - Developed content strategy for geography pages to capture external search volume with local intent.

Marketing Coordinator

• Mar 2011 - Jun 2012

Leading provider of building automation and industrial process control solutions. Managed marketing operations for the Salt Lake City and Colorado branches. Partnered with branch managers to design and develop marketing collateral and sales support to promote internal and external functions using Microsoft CRM. Promoted and coordinated trade shows, training classes, and major events. Administered operational documentation to track training class and event applicants. Oversaw promotional… Show more Leading provider of building automation and industrial process control solutions. Managed marketing operations for the Salt Lake City and Colorado branches. Partnered with branch managers to design and develop marketing collateral and sales support to promote internal and external functions using Microsoft CRM. Promoted and coordinated trade shows, training classes, and major events. Administered operational documentation to track training class and event applicants. Oversaw promotional and brand representative material to ensure consistent and proper corporate image was portrayed. Show less Leading provider of building automation and industrial process control solutions. Managed marketing operations for the Salt Lake City and Colorado branches. Partnered with branch managers to design and develop marketing collateral and sales support to promote internal and external functions using Microsoft CRM. Promoted and coordinated trade shows, training classes, and major events. Administered operational documentation to track training class and event applicants. Oversaw promotional… Show more Leading provider of building automation and industrial process control solutions. Managed marketing operations for the Salt Lake City and Colorado branches. Partnered with branch managers to design and develop marketing collateral and sales support to promote internal and external functions using Microsoft CRM. Promoted and coordinated trade shows, training classes, and major events. Administered operational documentation to track training class and event applicants. Oversaw promotional and brand representative material to ensure consistent and proper corporate image was portrayed. Show less

SEO & SEM Specialist

• Mar 2011 - Mar 2012

Spearheaded local search engine optimization and online marketing efforts from conception to implementation. Worked cross-departmentally to develop and maintain company website and social media presence. Spearheaded local search engine optimization and online marketing efforts from conception to implementation. Worked cross-departmentally to develop and maintain company website and social media presence.

Market Research Analyst

• 2011 - 2011

Engaged in a UK based start-up establishing a US subsidiary. Joined forces with owners and market research team to develop a marketing plan. Analyzed marketing decisions for business-application software running on the Salesforce Force.com platform. Engaged in a UK based start-up establishing a US subsidiary. Joined forces with owners and market research team to develop a marketing plan. Analyzed marketing decisions for business-application software running on the Salesforce Force.com platform.