Ecommerce Marketing Manager

• Oct 2019 - Present

Ecommerce Manager

• Oct 2016 - Oct 2019

• Managed all the ecommerce operations including 3rd party marketplaces, web product management, website merchandising, content management, web development, inventory management, promotional campaigns, and sale performances. • Developed and optimized marketing campaigns across digital advertising channels (SEM, SEO, Facebook Ads, Google Adwords) to increase traffic and consumer retention. • Analyzed customer insights and KPI to continually increase conversion rate, acquisition, engagement and revenue. • Identified and defined product opportunities and drove the product roadmap and responsible for ecommerce optimization strategy and execution. Show less

Ecommerce Coordinator

• Mar 2015 - Sep 2016

• Increased overall ecommerce revenue by 45% in FY15. • Executed and analyzed online marketing campaigns for JBL Harman Kardon, AKG, Infinity and Harman Audio via social media, paid search, email marketing and affiliates to achieved high ROI. • Managed the email marketing programs for 5 brands and increased overall email revenue by 200% via content optimizations and AB testing; acquired 50% more subscribers through sign-up offers and offline events. • Owned online marketing calendars and worked closely with creative agency on daily basis to give directions and feedbacks for all assets and ensured they are finalized 3 months ahead of release. • Increased sites’ organic traffic by 42% through optimized SEO and raised eBay store revenue by 72% through improved merchandising, product listings and customer experiences. • Increased affiliate sales by 155% through affiliate marketing and built strong relationships with affiliates. • Utilized Google analytics and SAP for reports and analyzed sale performances to seek for more opportunities. • Coordinated and implemented product launches such as JBL Charge 3, Everest Series, Harman Kardon X Coach collaboration speakers and ensured brand consistency across online stores and social platforms. Show less

Marketing Coordinator

• Jan 2014 - Dec 2014

• Reached and remained Amazon’s No. 1 in multiple best-selling musical instruments categories. • Spearheaded sell-thru report creation and optimized search keywords for higher traffic and sales conversion rates. • Assisted in project planning, coordinating and reporting with strong skills in communication and Excel to improve the team workflow efficiency. • Analyzed customer feedbacks and reported to manager to help improve products and customer experiences. • Managed over 50 SKUs, processed Amazon and eBay orders from start-to-end, worked with supply chain department for smooth delivery, improved work flow and reduced errors. Show less

Co-Founder

• Aug 2012 - Nov 2013

• Developed and executed business action plans for handcrafted cellphone cases • Maximized sales through online marketing and advertisements with analytics tools and models • Negotiated and contracted with store owners to consign products after thorough research • Developed and executed business action plans for handcrafted cellphone cases • Maximized sales through online marketing and advertisements with analytics tools and models • Negotiated and contracted with store owners to consign products after thorough research