Experience

Purple Strategies

• United States
• Advertising Services
• 100 - 200 Employee

• Research Manager

  • May 2022 - Present

  Washington, District of Columbia, United States • Manage a portfolio of 2-3 clients, ranging from Fortune 500 technology firms to biopharmaceutical corporations, and execute research scope from the development of research goals, questionnaire/discussion guide design, vendor management, data processing and analysis, and draft analytical findings. • Distill and communicate complex data in relevant ways for clients, teams from diverse cross-functional disciplines, and stakeholders to define and achieve project goals. • Work closely with… Show more • Manage a portfolio of 2-3 clients, ranging from Fortune 500 technology firms to biopharmaceutical corporations, and execute research scope from the development of research goals, questionnaire/discussion guide design, vendor management, data processing and analysis, and draft analytical findings. • Distill and communicate complex data in relevant ways for clients, teams from diverse cross-functional disciplines, and stakeholders to define and achieve project goals. • Work closely with internal and client teams to ensure insights are integrated into strategy, messaging, channel and media planning, issue prioritization, audience segmentation, and tactical executions. Show less



APCO Worldwide

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Senior Research Analyst

  • Mar 2022 - Apr 2022

  Washington, District of Columbia, United States • Programmed crosstabs and data topline analysis using Q Research Software, MarketSight, R Studio, and SPSS to provide easily digestible reports used internally and for client distribution. • Worked across teams to respond to RFPs with a clear direction and innovative strategy for new business. • Used advanced statistical analytics, such as logistic and stepwise regression, to identify drivers of brand reputation and predict favorable business outcomes for clients. • Overview of key… Show more • Programmed crosstabs and data topline analysis using Q Research Software, MarketSight, R Studio, and SPSS to provide easily digestible reports used internally and for client distribution. • Worked across teams to respond to RFPs with a clear direction and innovative strategy for new business. • Used advanced statistical analytics, such as logistic and stepwise regression, to identify drivers of brand reputation and predict favorable business outcomes for clients. • Overview of key research achievements and campaigns: o Work with one of the largest beverage companies worldwide to develop a DE&I campaign using quantitative research to uncover influential voices, a messaging strategy, and credible actions. o Work with a large US pharmaceutical company on shifting the conversation paradigm around counterfeit medications through online focus groups, leading to iterative research with the client on a messaging framework and activations plan.

• Research Analyst

  • Jul 2020 - Mar 2022

  Washington, District of Columbia, United States

• Intern, Opinion Research

  • Jan 2020 - Jun 2020

  Washington, District of Columbia, United States



United States Senate

• Legislative Offices
• 700 & Above Employee

• Public Policy Intern

  • Aug 2019 - Dec 2019

  Washington, District of Columbia, United States Public Policy Intern for Senator Marco Rubio, Chairman of the Committee on Small Business & Entrepreneurship



Helen Keller Intl

• United States
• Non-profit Organizations
• 1 - 100 Employee

• NGO Intern

  • Jul 2019 - Aug 2019

  Hanoi, Vietnam Working alongside the Vietnamese government and United Nations, Helen Keller International is a non-governmental organization that implements programs to prevent vision loss and strengthen the national capacity to offer quality primary eye care. During my internship in Hanoi, Vietnam, I conducted market-based research into Vietnamese Chamber of Commerce businesses for potential partners aligned with HKI’s mission. Additionally, I assisted with drafting proposal letters for funding requests and… Show more Working alongside the Vietnamese government and United Nations, Helen Keller International is a non-governmental organization that implements programs to prevent vision loss and strengthen the national capacity to offer quality primary eye care. During my internship in Hanoi, Vietnam, I conducted market-based research into Vietnamese Chamber of Commerce businesses for potential partners aligned with HKI’s mission. Additionally, I assisted with drafting proposal letters for funding requests and expanded upon my ability to work in a cross-cultural international setting. International travel includes Vietnam, China, Cambodia, and Thailand. Show less