Colin Daly
Supervisor of SEM & Emerging Media at CMI Media Group- Claim this Profile
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Bio
Credentials
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Google Analytics Certification
Google -
Google Display Ads Certification
Google -
Google Search Ads Certification
Google
Experience
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CMI Media Group
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United States
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Advertising Services
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700 & Above Employee
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Supervisor of SEM & Emerging Media
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Jun 2021 - Present
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The FORT Group
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United States
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Advertising Services
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1 - 100 Employee
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Digital Media Specialist
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Oct 2018 - Jun 2021
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OMD Worldwide
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United States
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Advertising Services
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300 - 400 Employee
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Negotiator
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Sep 2014 - Jul 2018
• Worked on McDonald's, Activision, Ancestry.com & Nissan• Manages investing and negotiating media budgets for clients• Develops and maintains relationships with network account executives• Negotiated competitive marketplace pricing for short and long-term TV buys across all General Market, African American, Hispanic & Addressable dayparts• Tracked the market for ratings trends to make client recommendations• Partnered with Strategy team to develop media plans that fit client's needs• Collaborates with networks and integrated marketing team to coordinate added value opportunities• Evaluates new media and marketing opportunities to guide client decision making• Provides training and guidance to multiple Junior Negotiators
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Junior Negotiator
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Nov 2013 - Sep 2014
• Responsible for working with all major networks to maintain and update inventory schedules• Analyzed and tracked campaign results on a daily basis• Provided quarterly post buy analysis to client• Worked with billing department to clear up invoice and accounting discrepancies
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Ben & Jerry's
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United States
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Manufacturing
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700 & Above Employee
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Shift Leader
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Jun 2011 - Oct 2013
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Education
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Iona College
Bachelor of Arts (B.A.), Advertising