Rasika V.

Associate Product Marketing Manager at Rita Health
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Contact Information
us****@****om
(386) 825-5501
Location
Troy, Michigan, United States, US
Languages
  • Spanish Limited working proficiency
  • English Native or bilingual proficiency

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Alessia Morichi

Rasika, despite being at her first digital marketing role in a company/startup, added great value to the team. She managed content process from creative development to publishing of static and video content for all digital channels and demonstrated an incredible ability to quickly grasp new ideas, techniques and insights with organized and structured approach towards work.

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Credentials

  • Digital Marketing Apprenticeship
    Acadium
    Jan, 2023
    - Nov, 2024
  • Digital Marketing Cetification
    HubSpot Academy
    Jan, 2023
    - Nov, 2024

Experience

  • Rita Health
    • United States
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Associate Product Marketing Manager
      • May 2023 - Present

      ➤ Worked directly with Rita's CEO + Cofounder to establish user acquisition partnerships for a go-to-market accelerator➤ Developed creative strategy & visual content for 12 integrated marketing campaigns in collaboration with leading fertility groups, influencers, and a paid media agency➤ Managed the Meta content calendar, increasing organic engagement on Instagram by 104% in 1 month; increased organic reach on Facebook by 1.6K% and 168% on Instagram in 2 weeks➤ Coordinated with design and engineering team to create email drip campaigns for the D2C launch targeting users stuck mid-funnel (average CTR of 38.8%) Show less

    • Digital Marketing Associate
      • Jan 2023 - May 2023

      ➤ Worked closely with cross-functional teams (marketing, product, engineering, media) to provide branded content and product UI-based creatives➤ Managed content process for all static and video content from creative development to publishing ➤ Prepared a product demo video for investors gaining 90+ unique views to support fundraising

    • Content Marketing Intern
      • Oct 2022 - Jan 2023

      ➤ Developed the pre/post purchase email drip campaign for Rita’s Alpha launch, from visual to copywriting➤ Tracked engagement across segmented groups to improve campaign KPIs (open rate >26%) ➤ Designed 14+ social media templates aligned with the brand style guide using key design tools

  • Ralph C. Wilson, Jr. Foundation
    • United States
    • Philanthropic Fundraising Services
    • 1 - 100 Employee
    • Generator, Generator-Z Initiative
      • Nov 2020 - Feb 2022

      ➤ Completed 3+ workshop trainings on creative storytelling, constructive critique, and program evaluation across 1 year ➤ Collaborated with 1,011 teens and afterschool providers to inform the development of 200 new community programs in Southeast Michigan and Western New York ➤ Gained valuable insight into various project types through exploring and sharing personal stories, ideas, and feedback related to growth & wellness ➤ Evaluated the progress of 15 launched programs to provide constructive feedback for the future Show less

  • Variety Silks
    • United States
    • Retail Apparel and Fashion
    • Sales & Marketing Associate
      • Jun 2019 - Feb 2020

Education

  • Maharishi International University
    Bachelor's degree, Business and Creative Entrepreneurship
    2021 - 2024
  • Maharishi International University
    Minor, Cinematic Arts and New Media
    2021 - 2024
  • Wayne State University
    Kinesiology, Pre-Physical Therapy Studies
    2020 - 2021
  • Troy High School
    2016 - 2020

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