Experience

Rowan-Salisbury Schools
• Education Management
• 700 & Above Employee
• 3rd Grade Elementary School Teacher

  • Aug 2021 - Present


CommScope

• 1 - 100 Employee

• Regional Marketing Specialist

  • Oct 2018 - Apr 2019

  Built marketing campaigns for the enterprise business Enterprise Networks Campus Fiber Federal Government Commercial Real Estate Planned webinars internally, externally and 3rd Party Planned Events/Tradeshows 13 City Campus Fiber Tour Federal Top Gun Event Helped manage a $1.6 million marketing budget Managed paid social media ads for LinkedIn and Facebook *laid off due to an acquisition leading to a reduction in headcount. Built marketing campaigns for the enterprise business Enterprise Networks Campus Fiber Federal Government Commercial Real Estate Planned webinars internally, externally and 3rd Party Planned Events/Tradeshows 13 City Campus Fiber Tour Federal Top Gun Event Helped manage a $1.6 million marketing budget Managed paid social media ads for LinkedIn and Facebook *laid off due to an acquisition leading to a reduction in headcount.



Lowe's Companies, Inc.

• United States
• Retail
• 700 & Above Employee

• Marketing Analyst Omni-Activation

  • Mar 2017 - May 2018

  Aligned with business partners on the overall promotional plan and business strategy for my assigned categories Created relevant messaging and marketing strategies around my assigned categories for all marketing/advertising channels across the organization. Channels Included but not limited to (TV, Radio, Lowes.com Homepage, Lowes.com Banner Ads, Digital Display, Print Advertising, and email) Managed the channel activation for my assigned categories Appliances, Paint, Tools & Hardware, Millwork, Lumber & Building Materials Implemented an omni-channel marketing plan for assigned categories, inclusive of promotions and messaging. Show less



Lowe's

• United States
• Retail
• 1 - 100 Employee

• Sr. Category Marketing Specialist

  • Jan 2016 - Jan 2017

  • Manage the Smart Home Marketing Strategy for the company inclusive of Iris o Create Strategy Present Strategy to VP’s of Marketing, Iris, and Rough Plumbing Create marketing campaign to support the overall strategy • Work collaboratively with CXD and all other teams involved on the new Smart Home store within a store experience • Work closely with vendors and merchants on new and unique ways to market their products • Manage vendor funded marketing projects • Create marketing business strategies for all supported areas Create individual tab page strategies to support our overall business strategy • Manage Merchant relationships • Create digital marketing campaigns for the Always On Programmatic Display Show less



Lowe's Home Improvement

• United States
• Retail
• 1 - 100 Employee

• Integrated Marketing Specialist

  • Jun 2013 - Jan 2016

  • Ensured tabs and other projects meet needs of Lowe’s business strategy for Seasonal Living, Nursery, L&G, Tools, Hardware and OPE categories • Oversaw agency relationship with BBDO New York relating to Lowe’s promotional tv, radio, and digital display • Worked collaboratively with Marketing, P&I, Legal and Agency in regards to promotional end-tags for tv, radio and digital • Captain of 2013-2015 Black Friday to ensure business strategies are met/meet in store signage, print media, and broadcast. • Captain of print and seasonal signage efforts for Summer/Winter Seasons 2013 • Worked collaboratively with Lowe’s internal digital teams and communications teams to ensure weekly marketing priorities are captured and communicated to stores and customers • Fall 2014 Captain for all projects • Managed new employee training Show less



2011 - PresentLowe's Companies Inc

• Senior Scheduling & Trafficking Specialist

  • Jul 2011 - May 2013

  Schedule all Tabs, ROP's, CBC's and Creative Ideas Projects for any given year Create and manage all business rules for Tabs, ROP's, CBC's and Creative Ideas Projects Hold production meetings twice a week for Lowe's and Vendor Partners to discuss all related open issues for tabs, rop's, and cbc's Project Manage the open tabs, ROP's, CBC's and Creative Ideas projects to ensure all steps are on schedule and tasks are being met Work with International Marketing on any special project's they may have, and help with project managing and scheduling Ensure any updates to the Preprint Plan are documented and approved before implementing Act as liaison between Marketing and our outside partners at GA Pure Red as it relates to our print advertising Show less



Lowe's Companies Inc

• United States
• Wholesale Building Materials
• 1 - 100 Employee

• Senior Advertising Content Management Specialist

  • Jul 2007 - Jul 2011

  Managed the vendor relationship between Lowe's and the Model Pool AgencyOversaw the budget for the Model Pool line itemControlled all invoicing in Spend Management for the Model PoolManaged the Model Pool RFPWorked with outside photography studio partners daily on photo shootsWorked with outside vendors daily, with obtaining product for photo shootsAssisted with managing our Partners at GA Communications as it relates to the production of our tabs.Project Managed photo shoots for Tabs, ROP's, CBC Direct Mailers, and Magazine adsHave managed 14 of the 20 Product DivisionsMonitor and manage all of production as it relates to the ACM teamMonitored production, workflow and page counts for each employeePulled FIL and Quarterly Marketing Planning Tool reports For Advertising and our Partners at GA CommunicationsWorked directly with marketing and merchandising as it relates to photography for my assigned categories Attended weekly process improvement committee meetings to help improve the tab processImplemented new enhancements in the EDAM DatabaseEDAM Subject Matter ExpertAssisted with the interviewing of new employeesTrained and mentor new employeesMaintained and write standard operating procedures for department Show less

• Advertising Production Digital Asset Management Specialist

  • Feb 2007 - Jul 2007

  Worked with designers, Advertising Coordinators, and Marketing on Commercial Business Customer Direct Mailers and TabsWorked with Merchandising and Designer's on Special Order Small Appliance In-Store Flip-bookTrained employees for Canadian AdvertisingHelped in managing the 2006 and 2007 Kitchen and Bath tab and Direct Mail PieceWrote product Specific Standard Operating Procedures

• Product Content Specialist

  • Oct 2006 - Feb 2007

  Contacted vendors daily for product copy and logosWorked with Senior Copy Writer to write standard Copy Templates for all products in the companyWorked on special projects for Lowes.com and eCatalogWrote Standard operating procedures for CDIT and PCMHelped in the successful implementation of EDAM and CDIT

• Content Management Specialist

  • Sep 2005 - Oct 2006

  Contacted vendors for shipping instructionsWorked with designers, advertising coordinators and marketing specialists on layouts for tabs and grand openingsHelped in managing the 2006 Kitchen and Bath tab and Direct Mail PieceBuilt and maintained spreadsheets for major projects Wrote product specific Standard Operating Procedures