Experience

Iowa State University - College of Design

• United States
• Higher Education
• 1 - 100 Employee

• Director of Marketing & Enrollment Strategy

  • Aug 2015 - Present

  • Create, maintain and grow domestic and foreign markets allowing historical and predicative enrollment data to shape recruitment efforts from targeted communications to in-person and virtual events leading to record enrollment, specifically tripling new enrollment goals in 2021 leading to a budget surplus• Develop high-performing complex Salesforce CRM journeys for segmented populations within prospects, applicants, and enrollees including journeys for parents/guardians to engage all relevant parties in the enrollment process including communication copywriting and direction of mailings• Direct college’s marketing plan and visual brand identity for use in print, web, promotional, social, and digital media resulting in high CTRs and ROI on collateral • Advise college deans and department chairs of national and institutional enrollment trends and opportunities leading to development of policies, procedures, and educational programs that support organizational growth at undergraduate, graduate, and non-degree levels• Project manager of year-round K-12 youth programming including on-campus summer camps and virtual workshops that require partnership with various campus units from housing, dining, and transportation to conference services • Train and supervise a team of professional staff, students, and alumni to meet support marketing and recruitment metrics and drive prospects through the enrollment funnel and ATS while also managing departmental operations budget• Develop partnerships with internal and external units including area community colleges and four-year institutions to create pipelines for student enrollment and success• Create scholarship opportunities targeting underrepresented demographics to increase diversity of college student body leading to increased yield and improved retention rates for targeted populations Show less

• Director of Student Recruitment

  • Nov 2021 - Aug 2022

• Recruiter III

  • Aug 2020 - Nov 2021

• Marketing & Undergraduate Recruitment Coordinator II

  • Nov 2016 - Aug 2020

• Marketing & Undergraduate Recruitment Coordinator I

  • Aug 2015 - Nov 2016



Georgia Southern University

• United States
• Higher Education
• 700 & Above Employee

• Assistant to the Dean

  • May 2013 - Jun 2015

  • Developed, designed, strategized, and maintained marketing materials for all College units including promotional, web, and print items, and the bi-annual newsletter • Produced and analyzed College enrollment data to support College’s long and short term strategic planning • Increased online presence of the College’s alumni, faculty, and student success and research through social media and website development • Supported Dean’s Office with events, official communications, acting as faculty and support staff liaison, and by supervising graduate student support staff University service: • Web Advisory Council • Human Resources Advisory Committee • Communication Officer Council Show less



Iowa State University

• United States
• Higher Education
• 700 & Above Employee

• Program Assistant II

  • Sep 2012 - May 2013

  • Developed and implemented a new graduate education program, including educational opportunities and course creation with adhesion to university policy • Led marketing and recruiting strategies including advertisements, SEO, events, and network-building to attract students to degree program • Managed and organized graduate admissions process and facilitated the issuing of associated documents including visas and letters of intent • Provided academic advising and degree planning to enrolled graduate students Show less



University of Wisconsin-Madison

• Higher Education
• 700 & Above Employee

• Associate Student Services Coordinator

  • Aug 2011 - Sep 2012

  • Successfully built and maintained alumni and media relations as well as gift management as outreach specialist • Planned and managed large and small scale events, workshops, and exhibitions and maintain website to actively increase visibility of department • Coordinated admissions, degree planning and professional and academic development for approximately 100 domestic and international graduate students • Supervised student staff and volunteers who contributed to the office’s efficiency Show less



Herzing University

• United States
• Higher Education
• 700 & Above Employee

• Assistant Professor, Art History

  • Jan 2011 - Jun 2011

  Taught three sections of the Art History survey course per semester. Survey course addressed Western art from the Renaissance through the present. Taught three sections of the Art History survey course per semester. Survey course addressed Western art from the Renaissance through the present.



Shoo

• Sales Manager

  • Apr 2010 - Jun 2011

  • Oversaw daily business transactions, inventory, and monthly financial reports, tracking success and growth of business • Created visual brand identity through curated shop displays and digital marketing including social media advertising • Built client base in new market for organization through excellent customer service and community outreach • Managed staff, vendor contracts, and online services including website, and social media accounts • Oversaw daily business transactions, inventory, and monthly financial reports, tracking success and growth of business • Created visual brand identity through curated shop displays and digital marketing including social media advertising • Built client base in new market for organization through excellent customer service and community outreach • Managed staff, vendor contracts, and online services including website, and social media accounts



State Street Gallery

• Director

  • Sep 2009 - Apr 2010

  • Managed artist and vendor contracts including local, national, and international talent • Organized monthly exhibitions and curated gallery space to attract new clients while also reinventing inventory and offerings for existing customers • Governed and facilitated daily business operations including website maintenance, sales recording, staff coordination, shipping, inventory and marketing • Fostered relationships with the Madison art community and local businesses leading to organizational growth and community support Show less



The Morgan Library and Museum

• Roy Lichtenstein Exhibition Catalog Research Intern

  • Sep 2008 - Apr 2009

  Department of Prints & Drawings, Roy Lichtenstein Black-and-White Drawings Exhibition Department of Prints & Drawings, Roy Lichtenstein Black-and-White Drawings Exhibition



Rutgers University

• United States
• Higher Education
• 700 & Above Employee

• Graduate Advisor: Student Life

  • 2007 - 2009

  • Advised and facilitated the function of 20 student organizations (~5000 students) • Created, scheduled, organized and budgeted on-campus events i.e. Career Services events • Responsible for increasing the visibility and function of the university’s Commuter Life office • Managed the staff workers and daily operation of the Student Organization Resource Center • Advised and facilitated the function of 20 student organizations (~5000 students) • Created, scheduled, organized and budgeted on-campus events i.e. Career Services events • Responsible for increasing the visibility and function of the university’s Commuter Life office • Managed the staff workers and daily operation of the Student Organization Resource Center



Brooklyn Museum

• Museums, Historical Sites, and Zoos
• 200 - 300 Employee

• Contemporary Exhibitions Intern

  • Jun 2008 - Sep 2008

  Intern for Exhibitions Department Intern for Exhibitions Department



Zimmerli Museum

• Pop Art & After Exhibition Intern

  • 2007 - 2008

  Assisted in the planning and curation of the Pop Art & After: Prints and Popular Culture public exhibition. Provided two chapters for exhibition catalog as well as gallery talks and educational programs. Assisted in the planning and curation of the Pop Art & After: Prints and Popular Culture public exhibition. Provided two chapters for exhibition catalog as well as gallery talks and educational programs.



Wells Fargo

• United States
• Financial Services
• 700 & Above Employee

• Teller

  • Jun 2006 - Nov 2007



Rutgers University

• United States
• Higher Education
• 700 & Above Employee

• Resident Assistant

  • 2004 - 2006

  • Created and organized programs designed to encourage community involvement and interaction among residents • Successfully established an intellectual community • Controlled and de-escalated emergency situations • Developed effective communication skills by presenting student concerns to various campus organizations and to Rutgers administrative bodies • Created and organized programs designed to encourage community involvement and interaction among residents • Successfully established an intellectual community • Controlled and de-escalated emergency situations • Developed effective communication skills by presenting student concerns to various campus organizations and to Rutgers administrative bodies