Experience

PublicSchoolWORKS

• United States
• Education Administration Programs
• 1 - 100 Employee

• Director of Marketing

  • Aug 2020 - Present

  Collaborative executive with proven results that drive sales, build brand awareness, and guarantee a return on investment while leading a productive, successful team Q1 & Q2 combined revenue of $450k – double digit growth versus previous FY Designed social strategy which grew brand awareness 5% in six months Managed and coached a direct report who was promoted to senior level within six months Collaborative executive with proven results that drive sales, build brand awareness, and guarantee a return on investment while leading a productive, successful team Q1 & Q2 combined revenue of $450k – double digit growth versus previous FY Designed social strategy which grew brand awareness 5% in six months Managed and coached a direct report who was promoted to senior level within six months



First Student

• United States
• School and Employee Bus Services
• 700 & Above Employee

• Senior Marketing Manager

  • Apr 2018 - Aug 2020

  B2B marketing leader who listens to 1,400 customer’s needs, strategizes and executes with excellence, and delivers result to grow the business 96% top two box by creating, designing, and delivering three first-ever strategic product initiatives including partnering with nationally recognized Cincinnati Children’s Hospital. +15% growth over 12 months for new customers via brand creating and redesign for two product lines including development of marketing strategy and external brand communication +100% growth of LinkedIn presence via creating video marketing strategies and executions +10% customer loyalty and engagement via 15+ Marketing Cloud journeys Show less



International Rett Syndrome Foundation

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Director of Marketing and Communications

  • Sep 2016 - Feb 2018

  Mission-focused, strategic, and results-driven leader with extensive experience in non-profit and for profit marketing and communications. Envision, create and lead marketing and communications for a global organization focused on the treatment and cure of a rare genetic disorder. Manage a staff focused on helping families and increasing awareness and financial support while continually improving marketing campaigns to increase donor and family engagement via web, social, and offline to increase revenue and ROI and deliver overall strategic goals. Partner with the Board of Directors, Chief Science Officer, regional associations, clinical research network and others to set direction for the future. Show less



TriHealth

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Marketing Communications - Physician Relations

  • Feb 2015 - Sep 2016

  Physician Relations marketer responsible for developing and leading campaigns that align with health care system growth objectives. Continually counsel senior leadership on marketing communications opportunities, issues, strategies and integrated promotional campaign to grow TriHealth brand Lead development, approval, production, implementation and evaluation of various branding and promotional strategies that support specialty health care institutes' business and marketing plans. Leverage and manage brand building guidelines for Physician Relations to ensure consistency and coordination of messaging, materials and promotional activities. Demonstrate high-performance-team leadership success including expertise in teambuilding skills. Show less



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Pampers External Relations and Communications Manager

  • Jul 2013 - Feb 2015

  Develop and implement strategic influencer and consumer engagement programs to achieve significant increases in brand awareness for P&G's only 10 Billion Dollar brand. Owns multi-million dollar budgets with consistently positive ROI’s and billion impression generating campaigns. Manage brand reputation among key media influencers, including mommy bloggers, lifestyle and parenting experts, and business journalists in national and trade publicationsIdentify strategic opportunities to enhance the Brand reputation via integrations and media programs. Worked closely with the Global Brand Franchise owner to ensure tools and programs were executed in the regional market when applicable. Provide counsel and perspective on internal, peer, and market developments as they pertain to the media, traditional and social and the customer team marketplace. Anticipate potentially difficult situations and issues and be able to evaluate strategies and alternatives and recommend a course of action for the business. Show less

• Head & Shoulders Communications Manager

  • Sep 2009 - Jun 2013

  Grew impression numbers, investment, and ROI four-fold over a three-year period while initiating breakthrough CPM stable initiative. Average ROI was $4.12 and impressions average per brand as 2 billion year after year. Managed brand reputation among key media influencers. Identify strategic opportunities to enhance the Brand reputation via partnerships with MLB and NFL. Communicated benefit messaging and grew Brand affinity among consumers and influencers, which had a direct link to sales with an average of four plus years of double digit sales growth on head & shoulders. Prepared speeches, remarks and presentations for Category Vice President. Show less

• Herbal Essences and Aussie External Relations Manager

  • Nov 2005 - Sep 2009

  Designed and executed strategic influencer and consumer communication programs for two of four mid-tier care Brands and for regional business unit while keeping Brand equities and messages distinct and relevant. Grew impression numbers, investment, and ROI 4 fold over a three-year period while initiating breakthrough CPM stable initiatives. Provide counsel and perspective on internal, peer, and market developments as they pertain to the media and marketplace. Manage brand reputation among key media influencers. Identify strategic opportunities to enhance the Brand reputation. Communicated benefit messaging and grew Brand affinity among consumers and influencers, which had a direct link to sales. Anticipate potentially difficult situations and issues and be able to evaluate strategies and alternatives and recommend a course of action for the business. Show less

• Senior Marketing Specialist

  • Nov 1998 - Nov 2005

  A thoughtful strategist, developer, and executor of Baby Care and Point of Marketing Entry Feminine Care marketing programs. Traditional marketing, leading strategy for content development for on, and offline marketing. Supported product launches with breakthrough integrations via entertainment partnerships, advertorials, and social media. Regular pursuit of new ideas and directions for Brands and consumers, focusing on teams and moms to help grow Brand affinity.