Experience

АРТИС

• Russian Federation
• Furniture and Home Furnishings Manufacturing
• 1 - 100 Employee

• Senior Marketing Manager

  • Feb 2017 - Present

  Was responsible for developing and executing a comprehensive marketing strategy focused on digitalization and retail support. This included creating and managing a marketing team from scratch, including roles such as SMM, Internet Marketer, Photographer, Visualizer, and Marketing manager. Launched social media accounts on various platforms and set up a continuous content production for those channels. Conducted procurement procedures and hired agencies for email marketing, activation marketing, content marketing, Google Adwords, SEO, and Call Center for NPS survey. Engaged with YouTube bloggers on an ongoing basis and implemented end-to-end analytics, developed reporting systems, and worked closely with CRM software developers to generate necessary reports. All advertising activity was fully analyzed and gathered into dashboards to analyze key metrics and indicators, including ROMI, DRR, etc. In addition, developed and implemented a new multi-step business process for selling kitchens in cabinet furniture showrooms, which resulted in a monthly increase in kitchen sales of up to 30%. Edited and wrote for corporate digests that included interviews, articles, and photo/visual content and developed new POS materials and retail support tools. Conducted a complete redesign of the corporate website, including all phases of creation, starting with target audience research and UX/UI tests. Also conducted target audience research, in-depth interviews, and created the Customer Journey Map, resulting in an increase in website traffic by 114% and key conversion rates by 20%. Supervised a mystery shopper project in the retail chain and worked with reputation management systems and agencies. Lastly, designed and created a photo booth, starting with finding an engineer and site, ending with calling in popular interior designers and photographers. Overall, was responsible for overseeing all aspects of marketing and played a critical role in driving business growth and success. Show less



Own start-ups

• Moscow

• Founder, Partner

  • Mar 2012 - Dec 2015

  The most interesting project of mine was the Game Developer Academy, where I developed a concept for game developer courses, engaged teachers, and managed the creation and optimization of the academy's website. I organized the academy's promotion through social networks, Google Adwords advertising campaigns. Also conducted project analytics and organized seminars to attract clients, resulting in a total of 1500 attendees. Participated in creation of course programs and study materials. Implemented a long-term strategy, involving collaboration with well-known brands such as Activision Blizzard and Unity. Conducted promotional events for brands awareness, for instance hosted the online tournament for Hearthstone game. At Vashvelosiped.ru, I spearheaded the launch of the company's online bicycle store. In this role, I developed the concept for the store's website, optimized it for search engines, created website content, and adjusted the commercial range of goods. I also implemented advertising campaigns in Yandex, developed and implemented client promotional campaigns, evaluated performance, and worked out the development strategy for the first year. Worked with the suppliers and customers. As a Founder and Partner at StroyYurist, I developed the promotion strategy for the company's services, managed the marketing budget, and created cost-effective and creative campaigns designed to achieve the best financial results and audience development using Google Adwords, and E-mail mailing. I optimized the use of websites and social networking sites through SEO-optimization, implementation of new elements to increase conversions, and analyzing traffic. My accomplishments at StroyYurist included organization of business processes from scratch, increasing annual profit by 3.5 million rubles during the first year through a successful marketing campaign, optimizing the company's operation costs, which allowed for a 40% reduction in license price and thus attracted new clients. Show less



Timberk

• Moscow, Russia

• Product Manager

  • Jun 2011 - Apr 2013

  Responsibilities: • Guided the day-to-day OEM / ODM production • Developed marketing strategies for online, email and print media and products promo campaigns • Developed the company website content and provided high-quality advice to solve any problems that members of the marketing department may have • Presented company products at exhibitions and seminars • Negotiations prices with media agencies and customers Accomplishments: • Launched a line of water heating products (8 models) • Developed terms of reference for a technical designer • Selection proper materials in cooperation with the production site management • Introduced the product line into the retail chain's matrix • Developed and implemented the Best Merchandise Display promo campaign aimed at engaging major retail clients and increasing the company sales numbers Show less