Vinicius Geraldini Arruda

Head of FP&A at CRM&BONUS
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Contact Information
us****@****om
(386) 825-5501
Location
São Paulo, São Paulo, Brazil, BR
Languages
  • Inglês Full professional proficiency
  • Português Native or bilingual proficiency

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Bio

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Credentials

  • Certificação OKR Essencial
    Feedz
    Jul, 2021
    - Nov, 2024

Experience

  • CRM&BONUS
    • Brazil
    • Advertising Services
    • 200 - 300 Employee
    • Head of FP&A
      • Jul 2023 - Present

  • Trybe
    • Brazil
    • E-Learning Providers
    • 700 & Above Employee
    • Head of FP&A
      • Nov 2021 - Jul 2023

      - Structuring of processes and department mandate. - Team management. - Monitoring business performance through KPIs. - Development of Short and Long-Term Financial Models (three business units, including one fintech). - Reporting of results and cash flow, and related Investor Relations activities. - Financial closing and audit support. - Budgeting and forecasting process management. - Cost structure management of the Business Unit. - Negotiation with suppliers and monitoring of working capital needs. - Saas package management, focusing on operational efficiency and synergies. - Monitoring of LTV/CAC (Customer Lifetime Value / Customer Acquisition Cost). - Strategic and cross-functional projects with Marketing and Technology (e.g., Tech Career Landscape). - Pricing model and margin structure monitoring. - Financial monitoring of FIDC, long-term cash flow modeling. Show less

  • Stoodi
    • Brazil
    • E-Learning Providers
    • 1 - 100 Employee
    • FP&A Manager
      • Sep 2020 - Nov 2021

      - Management;- Valuation;- Performance Analysis;- Budgeting and Forecasting;- Monthly closing process;- Accounting;- Financial Operations.

    • FP&A Coordinator
      • Jan 2019 - Sep 2020

    • FP&A
      • Feb 2018 - Jan 2019

  • AC Café S.A.
    • Brazil
    • Farming
    • 1 - 100 Employee
    • FP&A (Patria Private Equity)
      • Jan 2017 - Feb 2018

      - Performance Analysis; - Valuation. - Performance Analysis; - Valuation.

  • Master Minds Capital
    • Investment Banking
    • 1 - 100 Employee
    • Investment Banking Analyst
      • Aug 2016 - Jan 2017

      - Balanced Scorecard, SWOT, Value Chain, Ansoff methodologies;- Project Finance;- Debt Revolving.

    • Internship
      • Mar 2016 - Jul 2016

      - Financial Reports;- Market Research and Macroeconomic Analysis.

  • Barclays
    • United Kingdom
    • Financial Services
    • 700 & Above Employee
    • Internship
      • Feb 2015 - Feb 2016

      - FX Processing. - FX Processing.

Education

  • Universidade Estadual de Campinas
    Economics
  • Insper
    Financial Management
  • Fundação Dom Cabral
    Leadership
  • Live University
    Market Intelligence
  • Orgganica
    Agile HR
  • Live University
    Pós-graduação Lato Sensu, Finanças Corporativas

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