Experience

5àsec do Brasil Franchising

• Facilities Services
• 100 - 200 Employee

• Franchisee

  • Jun 2018 - Present

  Franchisee of four 5àsec stores in the districts of Pompeia and Vila Madalena (Sao Paulo - SP) Franchisee of four 5àsec stores in the districts of Pompeia and Vila Madalena (Sao Paulo - SP)



Grupo Afeet

• Brazil
• Retail
• 100 - 200 Employee

• Marketing Manager

  • Aug 2012 - Jan 2017

  Marketing Manager of Grupo Afeet - TOP5 athletic shoes retailer in Brazil with 5 brands, 200 point-of-sales and 3 e-commerce of athletic shoes and sportstyle goods stores - Authentic Feet, Artwalk, Magic Feet, Tennis Express and Nike Store. Member of company´s Strategic Planning Committee and leading a 10 people marketing team, I was responsible for: PDCA of area´s processes; marketing budget planning of more than 50 franchisees groups; indicators´ analysis of the department; relationship with franchisees and manufacturers; spokesman with press; management of Merchandising, PR, Digital Marketing, Research, Advertising and Internal Communication. Key achievements: implementation of branding culture, having designed conceptual guides of the brands of the company; implementation of research initiatives never before performed in the company such as mystery shopper, electronic people flow checking, ethnographic study and focus group; changing from a predominantly promotional marketing (80%) to a more diversified one, based on experience, digital exposure, research, brand activation and public relationship; participation in brand repositioning projects of the company: Artwalk (2013), Authentic Feet (2015), Tennis Express (2015) and Magic Feet (2016); implementation of management by processes in the area. Show less



FDV MARKETING E COMUNICAÇÃO LTDA

• São Paulo

• Marketing Consultant

  • Jul 2008 - Aug 2012

  Development of branding and marketing consulting projects for companies. Main projects / clients: Business Architecture to Palco07 Cultural Marketing Consultancy; Consultancy to Vulcabrás/Reebok/Olympikus Sports Marketing; Branding Consultancy to Trio Alimentos. Development of branding and marketing consulting projects for companies. Main projects / clients: Business Architecture to Palco07 Cultural Marketing Consultancy; Consultancy to Vulcabrás/Reebok/Olympikus Sports Marketing; Branding Consultancy to Trio Alimentos.



Alexandria Group

• Brazil
• Advertising Services
• 1 - 100 Employee

• Branding Consultant

  • Aug 2007 - Jul 2008

  Acting as branding consultant, I worked in activities such as studies of vision and mission of companies, vision and architecture of brands, development of brand concepts, communication strategy and planning, exploratory researches and trend analysis. Clients : Coca-Cola, Unilever, Johnson & Johnson, Natura and Matte Leao. Acting as branding consultant, I worked in activities such as studies of vision and mission of companies, vision and architecture of brands, development of brand concepts, communication strategy and planning, exploratory researches and trend analysis. Clients : Coca-Cola, Unilever, Johnson & Johnson, Natura and Matte Leao.



Nielsen

• United States
• Technology, Information and Media
• 700 & Above Employee

• Retail Consultant

  • Sep 2005 - Aug 2007

  First phase as a trainee in Nielsen University, where I got a background in Latin American and Brazilian social-economic reality, retail dynamic, market analysis and specific skills to work with Nielsen solutions and concepts . Second phase as market consultant at Retail Services division for Wal-Mart Brazil account and its brands : Supercenter, Todo Dia, Bompreco, Big, Mercadorama, Nacional and Sam's Club. First phase as a trainee in Nielsen University, where I got a background in Latin American and Brazilian social-economic reality, retail dynamic, market analysis and specific skills to work with Nielsen solutions and concepts . Second phase as market consultant at Retail Services division for Wal-Mart Brazil account and its brands : Supercenter, Todo Dia, Bompreco, Big, Mercadorama, Nacional and Sam's Club.



Bequisa Indústria Química do Brasil Ltda.

• Brazil
• Chemical Manufacturing
• 1 - 100 Employee

• Marketing Manager

  • Jul 2004 - Sep 2005

  Marketing Manager of 6 product lines of the company, which acts in pest control market: Pos-Colheita, Agricola, Saude Ambiental, VET, PET and Domestica. Main activities : development of products and packaging, communication and training to sales and call center teams, planning with supply chain, cost saving projects, planning and organization of company's participation in events such as fairs, meetings; contact with promotion and design agencies and graphic suppliers; data organization for press office. Show less



GREY BRASIL

• Brazil
• Advertising Services
• 1 - 100 Employee

• Planning Assistant

  • May 2004 - Jul 2004

  Planning Assistant for Lucky Strike account. Main activities : campaign planning, preparation and presentation of briefings to the creatives, contact with client and suppliers ( design, promotion and events agencies; promotional materials), tracking of communication activities implemented by the client. Planning Assistant for Lucky Strike account. Main activities : campaign planning, preparation and presentation of briefings to the creatives, contact with client and suppliers ( design, promotion and events agencies; promotional materials), tracking of communication activities implemented by the client.



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Marketing Assistant

  • Mar 2002 - Aug 2003

  First phase as intern, working at the marketing of the brands Arisco, Hellmann's and Beira Alta; in a second stage, promoted to assistant, working at the marketing of the brand Arisco; development and participation in activities such as: control of the brands budget, products and packaging development, market researches, organization and analysis of market data, organization of events for brands, communication and training to call center team, supply chain planning assistance, internet projects, cost saving projects, POS studies with trade marketing, contact with promotion and design agencies as well as graphic and package suppliers. Show less



Wilson Sporting Goods Co.

• United States
• Sporting Goods Manufacturing
• 700 & Above Employee

• Marketing Intern

  • Feb 2001 - Oct 2001

  Acting as intern at Racket Sports Marketing of the companies above, I developed and participated in activities such as: control of the brands budget, organization of events, analysis and implementation of sponsorship, delivery monitoring of materials to customers and sponsored, analysis of exposure of POS material, contact with sales team. Acting as intern at Racket Sports Marketing of the companies above, I developed and participated in activities such as: control of the brands budget, organization of events, analysis and implementation of sponsorship, delivery monitoring of materials to customers and sponsored, analysis of exposure of POS material, contact with sales team.



INTERACT RESPOSTA DIRETA E TELEMARKETING / METRO MARKETING DIRETO LTDA

• Call Center Operator

  • Sep 1999 - Nov 2000

  Call Center Operator of the telemarketing companies above. Projects : market research for the clients Capital Alimentos, Telecentrosul and Revista Revide; back office to Nokia technical assistances in Brazil; sale of subscriptions to Revista Revide; schedules of visits for the sales team of the client Transcheck. Call Center Operator of the telemarketing companies above. Projects : market research for the clients Capital Alimentos, Telecentrosul and Revista Revide; back office to Nokia technical assistances in Brazil; sale of subscriptions to Revista Revide; schedules of visits for the sales team of the client Transcheck.